Make It Easy For People To Spend Money With You - Adrian Fleming http://AdrianFleming.com How many times have you decided you want something and then been delayed in getting it or hard to work through seemingly unnecessary problems to get it? In everything I do, the number three thing I focus on, number one is making sure I deliver value to my market and number two is making sure I profit from it, is making sure for the people I want to have it, and that’s an important point, that it’s easy for them to spend their money with me. If you are selling a product or service and you make it harder than necessary for people to buy it, the loser here is you, not them because they will find something else to buy. Just on a simple level, think about a time in a bar or restaurant where it’s taken an excessive amount of time to get served, in fact in one particular well known restaurant chain, while out with friends, we waited so long to get served we actually called the restaurant and asked them if they knew the phone number of a local pizza delivery company as we were hungry and as nobody had served us yet thought we would order one – yes was using a bit of humour, but if in restaurant it takes too long, then having starters, desert and drinks after dinner is far less likely and the chance of us returning drop too. Once you’ve done the hard work of getting somebody to want to spend money with you, take it for them and take it quickly before they change their mind and when taking it do so in a way that makes them happy to give it to you, this means doing what you say you’ll do, when you say you’ll do it at the very least and if you can over deliver then that’s even better. But we are not all in the hospitality business, so make sure whatever you do you have a plan of action for converting a prospect in to a customer, and think about what you would think if you were that customer and build your process based on this, not just what’s best for you. And make sure anybody else in your business knows what’s expected too. And here’s pet hate of mine too, I imagine you’ve had or heard of a similar situation happen too. How many times have you tried to do something and then all you hear is how busy somebody else is, how he or she’ll have to fit you in if they can, how it’s not simple what you want and almost make out that they are doing you a favour taking your money? Learn more at http://AdrianFleming.com For FREE video training visit: http://AdrianFleming.com Get The Entrepreneurs Book at http://www.TheEntrepreneursBook.com Learn about Branding at http://BrandingProfit.com Learn About Interactive Print at http://IinteractivePrintProfit.com.

1. Make it easy to spend money
with you

2. How many times have you decided
you want something and then been
delayed in getting it or had to work
through seemingly unnecessary
problems to get it?

3. In everything I do, the number three thing I focus
on is…

4. …by the way, number one is making sure I deliver
value to my market and number two is making
sure I profit from it.

5. Is making sure for the people I want to have it, and
that’s an important point, that it’s easy for them to
spend their money with me.

6. If you are selling a product or service and you
make it harder than necessary for people to buy it,
the loser here is you, not them because they will
find something else to buy.

7. Just on a simple level, think about a time in a bar
or restaurant where it’s taken an excessive amount
of time to get served.

8. in fact in one particular well known restaurant
chain, while out with friends, we waited so long to
get served we actually called the restaurant and
asked them if…

9. …they knew the phone number of a local pizza
delivery company, as we were hungry and as
nobody had served us yet thought it would be an
idea to order one – yes I was using a bit of
humour, but it got somebody to take our order.

10. Once you’ve done the hard work of getting
somebody to want to spend money with you…

11. …take it from them and take it quickly, because
they may change their mind.

12. …and when taking it do so in a way that makes
them happy to give it to you.

13. This means doing what you say you’ll do, when
you say you’ll do it, at the very least, and if you
can over deliver then that’s even better.

14. But we are not all in the hospitality business, so
make sure whatever you do you have a plan of
action for converting a prospect in to a
customer…

15. …and think about what you would think if you were
that customer and build your process based on
this, not just what’s best for you.

16. Also make sure everybody else in your business
knows what’s expected too.

17. And here’s pet hate of mine…

18. …I imagine you’ve had or heard of a similar
situation happen too.

19. How many times have you tried to do something
and then all you hear is how busy somebody else
is, how he or she’ll have to fit you in if they can…

20. …and how what you want it’s not simple? They
almost make out that they are doing you a favour
taking your money.

21. Another situation I have happen all the time is
based on delivery.

22. A well known online retailer here in the UK uses,
quite frankly, a terrible courier service…

23. …who even if you have the account where next
day delivery is included or you pay extra for it and
you have it delivered to your office, that’s no
guarantee…

24. …especially if you want it delivered on the
weekend.

25. Forget it, you will get an email saying they’ve not
be able to deliver, which translates as…

26. …we couldn’t be bother to deliver to you today, we
had something else we wanted to do instead.

27. I know all this is common sense, but it’s worrying
how many businesses have this problem, so if
necessary be a secret shopper and check out
what your company does…

28. …what your competitors do too and also what
companies you could learn from, even those not in
you marketplace.

29. Make it as easy as you can to take people’s
money, so long as they are people you want to
take money from…

30. …because it’s profitable and is aligned with what
you do, not just because they want you to do
something for them.

31. At the end of the day, as a customer, I don’t care if
somebody I’m paying is busy, what I’ve asked for
is inconvenient…

32. …I don’t care if they have household things they
want to get done and I really don’t care that their
systems are not up to standard and suppliers are
lazy.

33. These things may all be true, but as a customer I
don’t care and I shouldn’t be made aware of them
either.

34. The best way to be is like a swan.

35. Graceful and elegant on the surface and under
the water, or in a business context behind the
scenes…

36. …you can be as chaotic and busy as you need to
be, just don’t let customers see that.

37. And just having that appearance to the outside
world will worry your competition too as they can’t
see “backstage”.

38. And in the mean time, work hard to perfect the
systems that actually make things happen
gracefully, front and back stage…

39. …as this will deliver fantastic results for you and
your business.