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SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
•• Knowledge Knowledge about the about the CampaignsCampaigns
•• Useful Business Practices for SMEsUseful Business Practices for SMEs
•• Opportunities available Opportunities available for us as for us as 
CAsCAs
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
•• MakeMake‐‐inin‐‐India, StartIndia, Start‐‐ups, …….ups, …….
–– Concepts Concepts (Awareness , Progress so far, The Need of the (Awareness , Progress so far, The Need of the 
Programs?)Programs?)
•• Broad SegmentsBroad Segments
–– SMESME
–– StartStart‐‐upsups
•• Role & Opportunities for CAsRole & Opportunities for CAs
–– ThreatsThreats
–– OpportunitiesOpportunities
•• PrePre‐‐requisites requisites for Programs for Programs successsuccess
–– Threats before SMEsThreats before SMEs
–– Useful Business Practices for Better ProfitsUseful Business Practices for Better Profits
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
The Need for Learning & The Need for Learning & 
Giving BackGiving Back
CACA
DIRECT ACCESS TO CEO / OWNERSDIRECT ACCESS TO CEO / OWNERS
CAN BRING CHANGE IN ORGANISATION FOR BETTERCAN BRING CHANGE IN ORGANISATION FOR BETTER
KNOWS THE 
ENTIRE 
BUSINESS / 
OPERATIONS
EXPERT KNOWLEDGEEXPERT KNOWLEDGE
• ACCOUNTING
• BUSINESS PROCESSES
• ASSURANCE
• COMPLIANCES
• FINANCE
IncreasingIncreasing
ShrinkingShrinking
ShrinkingShrinking
ASSURANCE SERVICES
Low Margins for Indian FirmsLow Margins for Indian Firms
Acc. StandardsAcc. Standards
More ResponsibilitiesMore Responsibilities
Risks (NFRA + Special Courts)Risks (NFRA + Special Courts)
DOCUMENTATION
COMPLIANCE OFFICER
CLIENT’SCLIENT’S
OUROUR
Building PartnershipBuilding Partnership
MY GROWTH = CLIENT’S GROWTHMY GROWTH = CLIENT’S GROWTH
Mentors 
+
Professionals
Processes need to be built / reviewed / overhauled in SMEs / Start‐
ups by CAs  Remunerative Management Consultancy 
Huge Trainer Opportunities with Govt. Huge Trainer Opportunities with Govt. 
CampaignsCampaigns
Questions?Questions?
Q1: Why should I look into business consultancy 
when the SME doesn’t value these services?
Q2: Is there a scope of hike in fees in traditional 
services?
Q3: I have never provided such services and I will 
work when demanded by the Client in Future 
Is it the Right Approach?
Q4: Is it the Right Time?
Govt. CampaignsGovt. Campaigns
Campaign Launch Date Target
Make‐in‐ India (MII) 25.09.2014 SME
Zero Defect Zero Effect (ZED) 15.08.2014 SME
Lean Mfg. Competitiveness 
Scheme (LMCS)
Year 2009 SME
E‐Biz Portal 19.02.2015 SME / Start‐up
Digital India 01.07.2015 Start‐up
“Skill India” Logo 16.07.2015 SME / Start‐up
Start‐up India 16.01.2016 Start‐up
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
Huge Data AvailabilityHuge Data Availability
Campaign Link
Make‐in‐ India (MII) www.makeinindia.com
Zero Defect Zero Effect (ZED) www.zed.org.in
Lean Mfg. Competitiveness 
Scheme (LMCS)
DCMSME / MSME / QCI / NPC  
E‐Biz Portal www.ebiz.gov.in
Digital India www.digitalindia.gov.in
Skill India www.skilldevelopment.gov.in
Start‐up India ‐
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
What is MII?What is MII?
• Launch Date: 25.09.2014
• An initiative of the GOI to encourage multi‐
national, as well as domestic, companies to 
manufacture their products in India
• Campaign was designed by Wieden + 
Kennedy (Associated with popular campaigns of Nike “Just 
do it”, Coca‐cola, Honda, P&G, ESPN, Microsoft, etc.)
What is MII?What is MII?
AIMS
• Top destination globally for FDI, 
surpassing China as well as the US
• To focus on job creation and skill 
enhancement in 25 sectors of the economy
• Production at high quality standards and 
minimising the impact on the environment
• Job creation
• India ‐ Self‐reliant country & Global 
Recognition
25 Sectors25 Sectors
Automobiles Food Processing Renewable Energy
Automobile Components IT and BPM Roads & Highways
Aviation Leather Space
Biotechnology Media and Entertainment Textiles & Garments
Chemicals Mining Thermal Power
Construction Oil & Gas Tourism and Hospitality
Defence Mfg Pharmaceuticals Wellness
Electrical Machinery Ports and Shipping
Electronic Systems Railways
100% FDI is permitted in all the above sectors, except for space (74%), defence (49%) 
and news media (26%)
www.makeinindia.comwww.makeinindia.com
• Participation
– 2500 – International Companies
– 8000 – Domestic Companies
– 68 Countries – Foreign Government Delegations
– 72 Countries – Business Teams
– 17 – Indian States
• Asper Mr. Amitabh Kant (DIPP Secretary)
– Investment commitments – INR 15.2 Lakh Cr. (US$ 220 billion)
– Investment inquiries ‐‐ INR 1.5 Lakh Cr. (US $22 billion).
– Maharashtra Investment Commitments – INR 8 Lakh Cr.
(US$120 billion)
MakeMake‐‐in in India WeekIndia Week‐‐ 13 13 –– 20.02.16 20.02.16 –– MumbaiMumbai
Work so FarWork so Far
Part of MakePart of Make‐‐in Indiain India
• Ease of Doing Business
• ZED (Zero Defect Zero Effect)
• Skill India
• Ebiz Portal
• Lean Mfg. Competitiveness Scheme (LMCS)
Recalculated 
as 134
Ease of Doing BusinessEase of Doing Business
Ranking upgradation
Topics DB 2016 Rank DB 2015 Rank Change in Rank
Overall Ranking 130 134 +4
Starting a Business 155 164 +9
Dealing with Construction Permits 183 184 +1
Getting Electricity 70 99 +29
Registering Property 138 138 No change
Getting Credit 42 36 ‐6
Protecting Minority Investors 8 8 No change
Paying Taxes 157 156 ‐1
Trading Across Borders 133 133 No change
Enforcing Contracts 178 178 No change
Resolving Insolvency 136 136 No change
Source: www.doingbusiness.org SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
Target: Top 50
Principles of Ease of Doing Business
• Convert from manual to online 
• Eliminate touch points with applicants 
• Prepare checklists, adhere to them 
• Prepare timelines, punish delays 
• Share information across platforms 
• Eliminate unnecessary steps and requirements 
• Promote self‐compliance, self‐certification
16 Punjab 36.73%
State – wise Ranking
Source: Assessment of State Implementation of Business Reforms, September 2015 published by DIPP
DIPP InitiativesDIPP Initiatives
• Constitution of 11 members ‐ Expert 
Committee under DIPP (06.04.2015)
– Business Reform Action Plan for States/UTs 
Implementation Guide for States (Dec, 2015)
– Recommendation to States (340 Final Points)
– Largely State Subjects
1.  Access to Information and Transparency Enablers 
2a. Single Window
2b. Online Single Window System
3a. Availability of land
3b. Land Allotment 
3c. Property Registration ‐ Enablers 
3d. Property Registration 
4a. Construction Permit Enablers 
4b. Building Plan Approval 
4c. NOC for tree felling from Tree Authority/ Appropriate 
Authority (prior to commencement of construction 
activities) 
4d. NOC for Fire Department (prior to commencement of 
construction activities)
5a. Environmental Registration Enablers 
5b. Consent to Establish under Water (Prevention and Control 
of Pollution) Act, 1974
5d. Authorization under Hazardous Waste (Management and 
Handling) Rules, 1989 
5e. Consent to Operate under Water (Prevention and Control 
of Pollution) Act, 1974 
5f. Consent to Operate under Air (Prevention and Control of 
Pollution) Act, 1981
6a. Labour Regulation Enablers
6b. Registration and grant of license under The Factories Act, 
1948
6c. Approval of plan and permission to construct/extend/or 
take into use any building as a factory under the Factories 
Act, 1948
6d. License under The Indian Boilers Act, 1923
6e. License for contractors under provision of The Contracts 
Labour (Regulation and Abolition) Act, 1970
6f. Registration under The Shops and Establishment Act
6g. Registration of principal employer's establishment under 
provision of The Contracts Labour (Regulation and 
Abolition) Act, 1970 
6h. Registration under The Building and Other Construction 
Workers (Regulation of Employment and Conditions of 
Service) Act, 1996 
6i. Renewal of license under The Factories Act, 1948 
6j. Renewal of license under The Indian Boilers Act, 1923 
6k. Renewal of license for contractors under provision of The 
Contracts Labour (Regulation and Abolition) Act, 1970 
6l. Renewal under The Shops and Establishment Act
7a. Obtaining Electricity Connection 
7b. Obtaining water connection
8a. Online tax return filing 
8b. Online tax payment
8c. Tax enablers 
8d. Registration for Value Added Tax (VAT)
8e. Registration for Central Sales Tax (CST) 
8f. Registration for Professional Tax 
8g. Registration for Entry Tax
8h. Registration for Entertainment Tax 
8i. Registration for Luxury Tax 
9a. Inspection reform enablers 
9b. Inspection of the business premises for VAT (Value 
Added Tax) registration 
9c. Inspection by Building Proposal Office/ relevant 
agency as part of obtaining construction permit 
9d. Inspection by Appropriate Authority for felling trees 
(prior to commencement of construction activities) 
9e. Inspection by Building Proposal Office/ relevant agency as 
part of obtaining occupancy certificate
9f. Compliance Inspections under The Equal Remuneration 
Act, 1976 
9g. Compliance Inspections under The Factories Act, 1948 
9h. Compliance Inspection under The Minimum Wages Act, 
1948 
9i. Compliance Inspection under The Shops and 
Establishments Act (as applicable
9j. Compliance Inspection under The Payment of Bonus Act, 
1965
9k. Compliance Inspection under The Payment of Wages Act, 
1936
9l. Compliance Inspection under The Payment of 
Gratuity Act, 1972
9m. Compliance Inspection under The Contract 
Labour (Regulation and Abolition) Act, 1970
9n. Compliance Inspection under The Water 
(Prevention & Control of Pollution) Act, 1974
9o. Compliance Inspection under The Air 
(Prevention and Control of Pollution) Act, 1981
10a. Commercial Dispute Resolution Enablers
10b. Paper‐less Courts 
Implementations so farImplementations so far
• Industrial Licence (IL) + Industrial Entrepreneur 
Memorandum (IEM)  Online  Ebiz (24X7) + 
Simplified Application Forms
• Industrial Licence: Validity period: 2 yrs 3 yrs
• Security clearances on IL applications by MHA 
within 12 weeks
• 29 Services  Linked on Ebiz portal
• Limiting documents for Export & Import  3
• …….
Implementations so farImplementations so far
Companies Act, 2013
• Integrated process of incorporation of a 
company (INC‐29)
• Companies (Amendment) Act, 2015 
• Notifications‐ 05.06.2015 (Exemptions to Pvt. 
Ltd. Cos.; Govt. Cos.)
Implementations so farImplementations so far
Income‐tax
• Budget, 2016
• Appeal and Cross‐Objections before ITAT & HC – revision 
in limit (Dec, 15)
• Online Application before CIT (Not. 11/2016 dt. 01.03.16)
• E‐Assessments (Reduction of interface)
• Mandatory passing of 154 Notice (Instruction 2/2016 dt.
15.02.16)
• Timeline for verification of Sec. 245 demand and issue of 
refunds (30 D  15 D) (Office Memorandum‐07.03.2016)
• Taxability of surplus on sale of shares and securities ‐
Capital Gains or Business Income – (Circular 6/2016‐
29.02.16)
• Requirement of CA Certificate (Not.93/2015 dt.16.12.15)
• Sec. 80JJAA 
Implementations so farImplementations so far
Income‐tax – Sec 80 JJAA
• 30% of additional wages paid to new regular 
workmen in a factory for 3 years
• Budget 2016
– Min. days of Employment: 300 Days  240 days
– 10% increase in number of employees  deleted
– First year of business: NA  30 % on all Salary
– …….
vs. 
Implementations so farImplementations so far
Customs & Excise (Budget, 2016)
• Changes in customs and excise duty rates on certain 
inputs, raw materials, intermediaries and 
components and certain other goods in sectors 
– Information technology hardware, 
– capital goods, 
– defence production, 
– textiles, 
– mineral fuels & mineral oils, 
– chemicals & petrochemicals, 
– paper, 
– paperboard & newsprint, 
– Maintenance repair and overhauling [MRO] of aircrafts 
and ship repair
Country’s Brand StatusCountry’s Brand Status
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
More InformationMore Information
• //dipp.nic.in
• www.EBIZ.gov.in
ZEDZED• MSMEs contribute nearly 8% to the country's GDP, 
45% to manufacturing output and 40% to exports.
• India has close to 35 million MSMEs with 95% 
employing less than 10 people. The rest 5% employs 
10 to 100 people.
• Model to rate and handhold 1 million SMEs over the 
next 3 ‐ 5years to deliver top quality products using 
clean technology
•• VisionVision
To enable the advancement of Indian industry to a position 
of eminence in the global marketplace and leverage India’s 
emergence as the world’s supplier through the ‘Made in 
India’ mark.
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
ZED ZED ‐‐ MissionMission
To develop and implement a ‘ZED’ culture in 
India based on the principles of:
• Zero Defect (focus on customer)
– Zero non‐conformance/non‐compliance
– Zero waste
• Zero Effect (focus on society)
– Zero air pollution/liquid discharge (ZLD)/solid 
waste
– Zero wastage of natural resources
www.zed.org.in/mission.php
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
ZED ZED ‐‐ BenefitsBenefits
• Credible recognition of the industry for 
international customers seeking investment in 
India
• Streamlined operations and lower costs
• Superior quality, reduced rejection and higher 
revenues
• Increased environmental & social benefits
• Additional employment generation
• Other benefits as announced by the 
Government from time to time
SAR & ASSOCIATES, Chartered  AccountantsSAR & ASSOCIATES, Chartered  Accountants
More InformationMore Information
www.zed.org.in
Competitiveness Scheme (LMCS)
Features Features ‐‐ LMCSLMCS
Competitiveness Scheme (LMCS)
More InformationMore Information
Competitiveness Scheme (LMCS)
Skill IndiaSkill India
• “Skill India Logo” launched by PM on 16.07.2015
• Aim to train over 40 Cr. people in India in 
different skills by 2022
• Initiatives include 
– National Skill Development Mission
– National Policy for Skill Development and 
Entrepreneurship 2015,
– Pradhan Mantri Kaushal Vikas Yojana (PMKVY) 
scheme; and 
– Skill Loan scheme
SSSAR & ASSOCIATES, Chartered AccountantsSAR & ASSOCIATES, Chartered Accountants
Pradhan Mantri Kaushal Vikas Yojana (PMKVY) 
Features
• Standards
• Direct Fund Transfer
• Demand‐drive targets
• Target aligned to national flagship 
programmes and regions
• Supply side perspective in target fixation
• Recognition of prior learning (RPL)
• Variable amount of monetary reward
www.skilldevelopment.gov.in/pmkvy.html
www.pmkvyofficial.org
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
Pradhan Mantri Kaushal Vikas Yojana (PMKVY) 
Features
• Robust regime for registration of training 
providers
• Focussed awareness building and mobilisation 
activities
• Improved curricula, better pedagogy and trained 
instructors
• Enhanced monitoring
• Mentorship support
• Evaluation
• Grievance redressal
www.skilldevelopment.gov.in/pmkvy.html
Process ManualProcess Manual
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
Research reports from KPMG
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
SSSAR & ASSOCIATES, Chartered AccountantsSAR & ASSOCIATES, Chartered Accountants
SKILL INDIA 
Benefits
As on 15 February 2016
• the Indian Leather Development Programme 
– Trained ‐51,216 youth in the past 100 days (Plan‐
1,44,000 annually) 
• Four new branches of Footwear Design & 
Development Institute — at Hyderabad, Patna, 
Banur (Punjab) and Ankleshwar (Gujarat) — are 
being set up to improve training infrastructure
– The industry undergoing acute skill shortage and most 
of the people trained are being absorbed by the 
industry
Source: en.wikipedia.org/wiki/Skill_India
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
SKILL INDIA 
Benefits
UDAAN
• Special Industry Initiative for J&K to provide skills training 
and enhance the employability of unemployed youth of 
J&K
• As on 10.07.2015
Source: www.skilldevelopment.gov.in/udaan.html
Milestones Figures
Youth who have joined Udaan training programs till date 10,555
Placement Offers Made 4,984
Cumulative Corporates successfully partnered with Udaan 74
Cumulative commitment for 5 years 94,300
Udaanselection drives conducted till date 585
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
Scheme of Entrepreneurship Development
Features
• Educate and equip potential and early stage entrepreneurs 
across India
• Connect entrepreneursto peers, mentors, incubators
• Support entrepreneurs through Entrepreneurship Hubs 
(E‐Hubs)
• Catalyse a culture shift to encourage entrepreneurship
• Encourage entrepreneurship among underrepresented 
groups
• Promote Entrepreneurship amongst Women
• Foster social entrepreneurship and grassroots innovations
Source: www.skilldevelopment.gov.in
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
StartStart‐‐upup
• Launched 16.01.2016
• Encourage entrepreneurship.
• India across the world as a start‐up hub.
• 5 lakh schools to target 10 lakh children for 
innovation programme
• MUDRA Loan (Shishu; Kishore; Tarun) 
(www.murda.org.in)
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
DIPP Notification – 17.02.206
• Not a Start‐up?
– entity formed by splitting up or reconstruction of a 
business already in existence
– Turnover > Rs.25 Cr. OR after 5 years
• For recognition as Start‐up
– to obtain a certificate of an eligible business from the 
Inter‐Ministerial Board of Certification consisting of:
• Joint Secretary, Department of Industrial Policy and 
Promotion,
• Representative of Department of Science and Technology, 
and
• Representative of Department of Biotechnology
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
DIPP Notification – 17.02.206
© SSAR & ASSOCIATES, Chartered Accountants© SSAR & ASSOCIATES, Chartered Accountants
DIPP Notification – 17.02.206
© SSAR & ASSOCIATES, Chartered Accountants© SSAR & ASSOCIATES, Chartered Accountants
DIPP Notification – 17.02.206
DIPP Notification – 17.02.206
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
DIPP Notification – 17.02.206
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
SSAR & ASSOCIATES, Chartered AccountantsSSAR & ASSOCIATES, Chartered Accountants
DIPP Notification – 17.02.206
Tax deduction @ 100% of Profits 
for the 3 of first 5 years of Profits 
(Sec. 80‐IAC) 
Exemption of LTCG on investment 
into eligible start‐up
Reduction in Corporate Tax
Extension of tax holiday benefit for 
SEZs commencing activity before 
Mar 31, 2020 
Ease of Registration
Hub for SC/ST & Women 
Entrepreneurs
Deduction in respect of 
employment of new employees 
[Section 80 JJAA] 
Taxation of Income from Patents 
[Section 115BBF]
Others
Research reports from KPMG
© SSAR & ASSOCIATES, Chartered Accountants© SSAR & ASSOCIATES, Chartered Accountants
PassPass‐‐outs vs. Placementsouts vs. Placements
• No Job for 20‐33% out of the 1.5 million 
engineering graduates passing out every year 
run (http://dazeinfo.com)
• 65 per cent passed students are jobless ‐
Campus Preparedness Survey 2015
(Source: http://liveonindia.com)
• 34% employable (Survey of 1,00,000 candidates 
across India) – India Skills Report ‐ 3rd CII 
National Conference on Skill Development
INDIA INDIA 
(Before General Election, 2014)(Before General Election, 2014)
Global ShareGlobal Share
Brand IndiaBrand India
• Rich Heritage
• Strong Cultural Diversity
• Huge Customer Base
• Youth Population
Indians AbroadIndians Abroad
• 15% of startups in Silicon Valley being founded by 
Indians  (2014 study by Professor Vivek Wadhwa)
• Sundar Pichai, CEO, Google
• Satya Nadella, CEO, Microsoft
• Vinod Khosla, Co‐founder, Sun Microsystems
• Rashmi Sinha, Co‐founder, SlideShare
• Shantanu Narayen, CEO, Adobe
• Indra Nooyi, CEO, Pepsico
• Srikanth ‘Sri’ Srinivasan, Judge for the US Court of 
Appeals for the District of Columbia Circuit 
(17.02.2016)
• The Most Innovative and Economical Method 
to accomplish the desired task by unusual / 
unimaginative means & ways 
• Juggad + Quality Processes need to be 
promoted though Start‐ups and spread 
Globally 
CHALLENGES BEFORE SMEsCHALLENGES BEFORE SMEs
Become a GUIDE to CEO
Become a COACH to CEO
Department / Functions Invisible Elements Live Wires Extended 
Team
Organisation
Structure
Production Vacuum / 
Demand
Leadership Computer‐
isation
Customers
Marketing Store Branding New Market MIS Suppliers
Purchase Compliance Strategy Product Pricing Communication
Accounts Treasury CSR Risk Mgt. Budgets
Finance Quality Quality (Value) Fixed Asst. Mgt.
Investment Training KPIs/ 
Dashboards
Product 
Strategy
Personnel Public 
Relations
Document‐
ation
Crisis Mgt.
R&D Audit Personal Life Asset & Data 
Security
Administration Packaging & 
Labeling
Logistics PR
SSAR & ASSOCIATES, Chartered accountantsSSAR & ASSOCIATES, Chartered accountantsGrow More …. Grow FasterGrow More …. Grow Faster
• No Organisation can work without Team unless Fully Automated
• Machines don’t create Life BUT People DO in an Organisation
• Primary Difference between Winning & Losing Team is LEVEL OF MOTIVATION 
“Chak De” creates WONDERS  UNEXPECTED gets created
• REPLICATION OF PERFECTION is the need of hour
• Expansion can HAPPEN with IN‐HOUSE BATTERY OF LEADERS
• Team needs to be NURTURED 
SSAR & ASSOCIATES, Chartered accountantsSSAR & ASSOCIATES, Chartered accountantsGrow More …. Grow FasterGrow More …. Grow Faster
• Hire People with Quality Attitude
• Constantly Identify Leaders for managing Depts / Responsibilities
• Alignment of Personal & Departmental Goals with Organisation
Goals by Constant Reinforcement 
• Culture of Internal Competition (Regular Appraisals, Appreciation, 
Recognition, Rewards …..)
• Regular Training  & Cross Skill ‐Training
• Capture Feedback & Complaints (Implement or Resolve)
• Define “Job Description”  bring Clarity of Job Profile
SSAR & ASSOCIATES, Chartered accountantsSSAR & ASSOCIATES, Chartered accountantsGrow More …. Grow FasterGrow More …. Grow Faster
• No Customer = No Profit = No‐Business
• Average business doesn’t hear from 96% of unhappy customers
• For every 1 complaint received, there are 24 people with unvoiced 
problems, 6 of which are serious
• >= 90% who are dissatisfied with the service they receive will not 
buy again or come back
• Of those who complain, 50% ‐ 70% will do business again if 
complaint is resolved. 95% will return if resolved quickly.
• Average customer with a complaint tells 9 to 10 people, 13% tell 
more than 20 people.
• Those who have complained and had resolution tell 5 people
Keep ears on the Ground and Listen
ENTIRE WORLD AVAILABLE
Arbitrage options ALWAYS EXIST
FLOWFLOW
Batch Vs. Single piece
What Stops
How Frequently SME checksHow Frequently SME checks
•• Balance Sheet Balance Sheet (Where funds got stuck?)(Where funds got stuck?)
•• P&L P&L (Whether Profit or Loss ?)(Whether Profit or Loss ?)
•• ReceivablesReceivables
Monthly / Quarterly / HalfMonthly / Quarterly / Half‐‐yearly / yearly / 
Yearly ???Yearly ???
• To Analyse Each Expense‐Head and 
Identify its Cost Drivers. 
• Enquire whether they can be Optimised
to Improve the End‐Benefits (Cost‐
Benefit Analysis)
• Define Routines (Daily / Weekly /……..)
• Ensure that they are carried out and become 
Habbits.
• Actions ONLY create Reality.
DEFINEDEFINE
• TOOLS ARE MANY …….
• LOT OF IMPROVEMENT THEORIES (Lean, Six 
Sigma, TOC, ISO ….)
• THE FOCUS IS ON BUSINESS IMPROVEMENT:
– Cost Optimisation alongwith
– Revenue Maximisation
&
SUCCEED
उित्तष्ठतउित्तष्ठत:: जामतजामत:: ूाप्यूाप्य:: वरािन्नबोधतवरािन्नबोधत::
AriseArise! Awake! Approach the great and ! Awake! Approach the great and 
learn.learn.
THANK YOUTHANK YOU
SANDEEP GARG, FCA, ICWASANDEEP GARG, FCA, ICWA
S S SS A R  &  ASSOCIATESA R  &  ASSOCIATES
Ph: (011) Ph: (011) 6596091265960912‐‐13, 981002050813, 9810020508
sandeepgarg@ssarca.comsandeepgarg@ssarca.com
www.ssarca.comwww.ssarca.com
www.revitalisedprocesses.comwww.revitalisedprocesses.com

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