More Related Content Similar to Make action sxsw snauffer Similar to Make action sxsw snauffer (20) Make action sxsw snauffer1. 11Confidential © 2014Confidential © 2014 7/23/2014 17/23/2014 1Confidential © 2014
Make action
Why & how every idea should encourage
an action
mary snauffer, iris worldwide
@marysnauffer
2. 22Confidential © 2014
Every idea needs
to encourage an
action
And that action needs to
create a digital footprint
so their friends can see it
and then take an action
and their friends can take
an action
and their friends can take
an action…
3. 33Confidential © 2014
What is an action?
It’s an idea that creates participation
An Impression
You see it. You walk away.
How do you share it? Why would you
share it? How do you pass it on?
You can’t.
An action
You see it. You participate with it.
Your participation with it leaves a digital
footprint your friends can see. They
can take an action.
More impressions for the price of 1!
7. 77Confidential © 2014
Learn how to create ideas that encourage
action
To increase your campaign’s reach (aka
get more bang for your buck)
To be memorable…
To, ahem, create a lasting
impression
Editor's Notes This dog food billboard dispensed dog food if you checked in on Foursquare… the check in on Foursquare creates a digital footprint that your friends can see and learn more about the brand and activation.