Every idea should encourage participation through an action that leaves a digital footprint for others to see and also take action. An impression alone is not enough, as there is no way for others to share or pass it on to continue spreading the idea. An action creates more impressions through a multiplying effect as friends can continue participating and driving more actions. The document recommends learning how to create ideas that encourage actions in order to increase the reach of campaigns, make them more memorable and create lasting impressions.

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Make action
Why & how every idea should encourage
an action
mary snauffer, iris worldwide
@marysnauffer

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Every idea needs
to encourage an
action
And that action needs to
create a digital footprint
so their friends can see it
and then take an action
and their friends can take
an action
and their friends can take
an action…

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What is an action?
It’s an idea that creates participation
An Impression
You see it. You walk away.
How do you share it? Why would you
share it? How do you pass it on?
You can’t.
An action
You see it. You participate with it.
Your participation with it leaves a digital
footprint your friends can see. They
can take an action.
More impressions for the price of 1!

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an idea that creates participation
An Impression An action

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...And digital footprints
for their friends to see it and then take
action

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Ideas that
are just
earning
impressions
are missing
out…
big time 

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Learn how to create ideas that encourage
action
To increase your campaign’s reach (aka
get more bang for your buck)
To be memorable…
To, ahem, create a lasting
impression

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Thank you!