Mahindra has rebranded its electric mobility business as Mahindra Electric. Under this new brand, Mahindra Electric will manufacture electric vehicles, license electric vehicle technologies, and help deliver integrated zero-emissions mobility solutions. Mahindra Electric will also electrify Mahindra's new and existing vehicle platforms. The rebranding aims to power Mahindra vehicles with electric powertrains and support Mahindra's vision for the future of mobility.

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Press Note
Mahindra rebrands its Electric Mobility Business as Mahindra Electric
• To power new and existing Mahindra vehicles with electric powertrain
• To launch e-Supro in the very near future
September 7, 2016, Bengaluru: Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV
manufacturer has recently rebranded its electric mobility portfolio as Mahindra Electric. Under the
umbrella brand, Mahindra Electric, the company will manufacture electric cars, license out its electric
vehicle technologies, electrify its new and existing platforms and help deliver integrated zero emissions
mobility solutions.
Further to the introduction of its electric car, the Mahindra e2o, the company has continued its electric
ambitions with the launch of the eVerito, India’s first zero-emission, all-electric sedan. It has also
showcased the soon to be launched e-Supro, an electric version of the Supro passenger van.
The company is expected to power some of its new and existing vehicles with the latest electric
drivetrain technology from Mahindra Electric. It is a clear embodiment of Mahindra’s vision of the ‘Future
of Mobility’ which includes the framework of Green, Connected, Convenient and Cost Effective vehicle
technology.
Arvind Mathew, Chief Executive Officer, Mahindra Reva mentioned, “As the pioneer of electric
vehicles and integrated mobility solutions in India, we have laid out a clear roadmap for the electrification
of our range of vehicles to reduce emission and build an eco-system for electric mobility in India. With
the FAME scheme the Government has already set in motion a conducive environment and hence we
expect a faster adoption of electric vehicles in the country. I am confident that progressive Government
policies as well as speedy and adequate infrastructure development will enable us to embrace new
technologies that are green and sustainable.”
The Mahindra Electric line-up of vehicles are an innovative combination of advancements in automotive,
electronics and information technology, paired with minimal running costs and zero tailpipe emissions,
which are perfect for intra city use. In FY2016, the company has seen a substantial growth in its electric
vehicle sales, as against FY2015. In future with corporate policies on sustainability, there could be an
increasing adoption of Electric Vehicles in the B2B category.
Moving beyond India, Mahindra Electric has already forayed into the UK with its entry level e2o city car.
Mahindra is also one of the founding teams in the global Formula E electric car racing series and is
dedicated to the development of innovative electric mobility technologies for the future.
Copyright © 2016 Mahindra & Mahindra Ltd. All rights reserved.

2. About Mahindra
The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural
prosperity, enhance urban lifestyles and increase business efficiency.
A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment
opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that
drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology,
financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in
the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment,
logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.
In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the
Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the
world’s largest, most powerful public companies, as measured by revenue, profit, assets and market
value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the
‘Emerging Markets’ category in 2013.
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Media contact information:
Mohan Nair
Vice President (Communications)
Automotive & Farm Equipment Sectors
Office Direct Line – + 91 22 28468510
Office Email Address – nair.mohan@mahindra.com
Copyright © 2016 Mahindra & Mahindra Ltd. All rights reserved.