2. OBJECTIVES
• Introduction
• What is khadi?
• Brief history
• Process of making khadi
• Types of khadi
• Khadi- a village industry
• Why khadi?
• Khadi and fashion
• Reasons for unpopularity
• Obstacles
3. INTRODUCTION
• Khadi is derived from khaddar, is a hand-spun
and woven natural fibre cloth promoted by
mahatma Gandhi as swadeshi for the freedom
struggle of the Indian subcontinent, and the
term is used throughout India, Pakistan and
Bangladesh.
• The first true Indian designer.
• The coarseness of the cloth led Gandhi to call it
khadi.
4. WHAT IS KHADI?
•Khadi- a cloth
Soft twist threads
Imparted by hands
•Allows maximum air to enter to body
•Soothes the body better than any fabric does
•Known as one of the coolest and most
comfortable fabric
•The FLAG of India is only allowed to be made
by this material.
5. BRIEF HISTORY
• In India, the word khadi conjures up images of Mahatma Gandhi
and Swadeshi movement he led.
• Gandhi ji promoted the spinning of khadi
Self-rural employment
Self- reliance
• A weapon against britishers
• With khadi, Gandhiji boycotted foreign goods. All Indian spinners
association was launched with the intention of propagation,
production and selling of khadi in 1925.
• Since independence, khadi was struggling to maintain a balance
between tradition and modernity, but in the recent years the
7. PROCESS OF MAKING KHADI
1. Handpicking of the cotton
2. Ginning
3. Opening and cleaning
4. Carding
5. Drawing and combing
6. Roving
7. Spinning
8. Sizing
9. Wraping
10. Drawing and drafting
11. Weaving
12. Finishing
10. KHADI- a village industry
• The Khadi and Village Industries Commission
(KVIC)- April 1957
• OBJECTIVE
• The social objective of providing employment
• The economic objective –produce saleable
articles
• The wider objective - self-reliance amongst
poor and building up of a strong rural community
spirit.
11. • After yoga, khadi has the second most
recollection by non-Indians towards India in the
world.
• About 15 lakhs Indians in villages depend on
khadi industry either directly or indirectly for
their livelihood.
12. WHY KHADI?
• Khadi has a very good drape and contains a great
potential.
• Breathability
• Unique thermal effect lends warmth in winters and makes
it a cool summer fabric
• Ecofriendly: does not use harmful chemicals; leaves
almost zero carbon footprints
• Connects to freedom movement: exquisite heritage
product which is ‘ethnic’ as well as ‘ethical’
• Statement about your lifestyle and values/ austere
13. KHADI AND FASHION
• These days khadi has become a brand name.
• Some of the products being launched under its name
are:
Woolen products
Hospital linen
Leather products
Organic manure
Handmade paper and products
14. REASONS FOR UNPOPULARITY
• In the present from, Khadi is not acceptable for
use as formal wear. It gets crushed easily and
gets wrinkles quickly once wore.
• Khadi clothes shrink easily therefore one needs
to iron it after every wash.
• Since khadi is made of coarse fabric hence it is
not skin friendly.
• It is expensive to use khadi as trademark and
also KVIC wishes to keep its exclusivity as it is an
15. • Lacks awareness and preference to foreign
brands
• Lack of artisans
• Lack of promotional activities
• Lack of funds
• Low wages for artisans
16. OBSTACLES
•Preparation of Khadi is an expensive
procedure which kills the scope of its
popularity
•Online market limited
•Intense competition
