A new tablet application that facilitates the exploration of new fashion styles, bringing people with similar tastes together and encouraging socializing outside the virtual world.

1. The Future of Magazines

2. Design Challenge
How can brick & mortar retailers leverage
emerging technology to their advantage?
Team 1: Mehmet, Dan and Mo

3. Emerging Trends
Apple iPad
• 300,000 units sold on launch day
• Estimated 1,000,000+ sold to date
• Over 3.5 million apps sold
What’s coming
• HP Slate, Dell Streak, Asus Eee, Notion Ink Adam,
Archos 5, Lenovo U1, Multiple Android Tablets
Team 1: Mehmet, Dan and Mo

4. Benefits
Which retail segments could leverage these
new technologies to their advantage?
Team 1: Mehmet, Dan and Mo

5. Fashion Retail
Fashion Retail
Magazines play an influential role in the formation of a
person’s style/fashion.
Leverage the Medium
Fashion retailers rely heavily on magazines and
magazine advertisements.
Team 1: Mehmet, Dan and Mo

6. Magazines are Dying
Team 1: Mehmet, Dan and Mo

7. A New Model
Team 1: Mehmet, Dan and Mo

8. Solution Principles
Design Principle
Use the next generation of digital media to help
consumers develop their sense of style/fashion
Business Principle
Create an advertising platform that uses digital
content to promote fashion retail products
Team 1: Mehmet, Dan and Mo

9. The User
• Young female
• Experimenting with fashion
• Style is influenced by popular culture
• Reads Cosmopolitain, Sixteen and US Weekly
Team 1: Mehmet, Dan and Mo

11. Team 1: Mehmet, Dan and Mo

12. Team 1: Mehmet, Dan and Mo

13. Team 1: Mehmet, Dan and Mo

14. Team 1: Mehmet, Dan and Mo

15. Team 1: Mehmet, Dan and Mo

16. Team 1: Mehmet, Dan and Mo

17. Team 1: Mehmet, Dan and Mo

18. Team 1: Mehmet, Dan and Mo

19. Team 1: Mehmet, Dan and Mo

20. Team 1: Mehmet, Dan and Mo

21. Team 1: Mehmet, Dan and Mo

22. Team 1: Mehmet, Dan and Mo

23. User Benefits
Benefits for the user
• Assists in the development of fashion style
• Allows users to see and try alternatives
• Leverages the social component of shopping
• A new way to engage with fashion
• Bridges the gap between what they see in
magazines and what they can buy in stores
Team 1: Mehmet, Dan and Mo

24. Retailer Benefits
Benefits for the retailer
• New mechanism for digital advertising
• Source of new revenue
• Ads are more focused and targeted
• Detailed analytics of user and ad success rates
• Bridges the gap between virtual world and
physical stores
Team 1: Mehmet, Dan and Mo

25. Old Value Web
• Charge for ad space Ad Space • Place Ads in Magazines
• Generate content for mag Retailers • Drive traffic through impressions
• Physical distribution
Publishsers • Direct mail to consumers
$$$
• Revenue from online and in-store
sales
$$$ $$$ Merchandise
Content
• Purchase fashion magazines
Consumers • Compare online and in store
• Organize shopping trips
• Make purchase decision
Team 1: Mehmet, Dan and Mo

26. New Value Web
Publishsers Retailers
• Upcoming content • Cost per click ad payments
• Plug-in access • Provide Alternatives
• P.O.S. Magnette support
• Cost per click % • Enhanced analytics
• New revenue model • Virtual to physical bridge
• Targeted promo opportunities
Magnette
• Explore fashion & alternatives • Purchase Intent
• Form wishlists • Preferences
• Trip organizing • Ad success rates
• Virtual to physical bridge
Consumers
Team 1: Mehmet, Dan and Mo

27. New Value Web
Publishsers Retailers
CPC ad payments
CPC revenue % Enhanced analytics
Magnette
User data
Consumers
Team 1: Mehmet, Dan and Mo

28. Questions?
Team 1: Mehmet, Dan and Mo