The document discusses potential names for a music magazine, analyzing the meanings and connotations of each word. It examines the guitar and rebellious implications of "Riff" and "Would be king", the simplicity of just calling it "Band", the loudness suggested by "Amplified", and how "Reinventive" conveys creativity through rebellion with a made-up word. It also analyzes "Elegant crimes" as implying a rough quality and easy elegance with an edge of danger.