This document analyzes and summarizes information about three travel magazines: The Sunday Times Travel, Afar Magazine, and Islands Magazine. It provides details on their circulation numbers, demographics of typical readers, descriptions of their mastheads and taglines. The Sunday Times Travel targets an affluent audience with insider access to global destinations. Afar Magazine inspires immersive cultural experiences for an sophisticated readership. Islands Magazine embodies the soul of island travelers and takes readers on dreamed of adventures to islands. Each magazine utilizes conventions like imagery, mastheads and coverlines to attract their audience of travelers.

1. Travel Magazines
Megan Shea
AICE Media
Period 5

2. Travel Magazine
examples:

3. The Sunday Times Travel

4. Sunday Times Travel
 Total Circulation 971,922
 Frequency: 12x per year
 Median HHI: $98,400
 Median Age: 50%, 56% women

5. Sunday times travel
Describe the Masthead: Wide, bolded sans-serif.
Lowercase
What type of stories: “The world's most influential
travel brand offers insider access to destinations
around the globe with a signature mix of smart
advice, immersive photography, and expert
reporting on hotels, food, design, style, culture,
and trends.”

6. Masthead
Main
coverline
pug
Central
image
tagline
coverlines

7. Afar Magazine

8. AFAR Magazine (Media
kit)
 Audience: 1,000,000
 Total Circulation 250,000
 Bonus Circulation: 9.5%
 Ad/Edit: 40%/60%
 Frequency: 7x per year
 Median HHI: $116,808
 Median Age: 48.6, 56% female

9. Afar magazine
Describe the Masthead: Wide text, sans-serif font.
Exaggerated spacing in between letters.
What type of stories: “inspires travelers to immerse
themselves in authentic experiences that create
deep connections between the reader, place,
and local culture. Edited for an affluent and
sophisticated audience, AFAR attracts highly
engaged readers who have both the desire and
the means to pursue the luxury of experience.”

10. Main cover
image
Masthead
Main
coverline
coverlines
tagline

11. Islands Magazine

12. Islands Magazine (Media
Kit)
 Male/Female: 54/46%
 Median Age: 56
 HHI: $173,101
 Frequency 8x
 Audience: 2,300,000 (online) 60,000 (print)

13. Islands magazine
Describe the Masthead: Lowercase, serif font.
Centered
What type of stories: “We embody the soul of the
island traveler, and we seek out the essence of
what makes islands so alluring. In our magazine, on
our website and across media platforms, we take
our readers on adventures they have always
dreamed of and give them the tools to help them
live those dreams.”

14. Main
coverline
Mast head
pug
Main image
coverlines
coverlines

15. conclusion
 Each travel magazine reviewed covers
stories appealing to those who like to
travel. The stories offer suggestions,
deals, and vacation spots and ideas.
Each cover utilizes a variety of
conventions learned in this course to
draw in audiences.