Le’ chic

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Mini Line Project- Developed a mini apparel line of 6 coordinated garments.

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Le’ chic

  1. 1. Le’ Chic<br />Avery Davis, Shelby Snow, Quentin Johnson<br />
  2. 2. Target Market<br />Professional Women aged 20-30<br />Income: Middle to upper Middle Class ($50,000 and above)<br />Life Style: Young women who have made their mark in the business world who lead hectic lives. These women are able to look like true fashionistas no matter the occasion.<br />Activities: The Le chic woman can go from the hustle and bustle of the workplace to a night out on the town with minimal effort. <br />Interests: Fashion, business and entertainment <br />
  3. 3. Price Line<br />Conservative<br />Trendy<br />Sophisticated<br />Bridge<br />Better<br />Moderate<br />
  4. 4. Inspiration<br /><ul><li>Music
  5. 5. Fashion
  6. 6. Downtown Dallas Nightlife
  7. 7. Vogue
  8. 8. Gossip Girl
  9. 9. Sex and the City
  10. 10. The Workplace</li></li></ul><li>Line Direction<br /><ul><li>Professional
  11. 11. Chic
  12. 12. Young
  13. 13. Versatile
  14. 14. Classy</li></li></ul><li>Garment sketches<br />
  15. 15. Grape Empire Waist Top<br />Verbal Description: A loose yet trendy top sure to flatter any body type. With a banded empire waist, V-neck, and ruffled trim this top is a must have garment for your wardrobe.<br />Care instructions: Hand wash<br />Fiber content: 95% Rayon/5% Spandex<br />Suggested Retail Price:$52.40 <br />
  16. 16. Garment Analysis<br />
  17. 17. Material Costs & Wholesale Price<br />
  18. 18. Mint Green tie top<br />Verbal Description: This silk top is versatile enough to transition from a long day at the office to a night out on the town with the girls. <br />Care Instructions: Dry Clean Only<br />Fiber Content: 100% Silk<br />Suggested Retail Price: $62.96<br />
  19. 19. Garment Analysis<br />
  20. 20. Material Costs & Wholesale Price<br />
  21. 21. Black Pencil Skirt<br />Verbal Description: This classic skirt is a multipurpose piece essential for any young professional. It is sleek and slender with a slight slit up the front to show off your edgy side.<br />Care instructions: Machine wash cold, tumble dry low<br />Fiber Content: 100% Polyester <br />Suggested Retail Price: $62.04<br />
  22. 22. Garment Analysis<br />
  23. 23. Material Costs & Wholesale Price<br />
  24. 24. Camel Shawl Blazer<br />Verbal Description: This classy blazer will be sure to set you apart from your colleagues. With its shawl collar, camel color and fitted bodice this tailored blazer will undoubtedly turn heads.<br />Care instructions: Machine wash, warm tumble dry<br />Fiber Content: 80% Polyester/20% Rayon <br />Suggested Retail price: $69.93<br />
  25. 25. Garment Analysis<br />
  26. 26. Material Costs & Wholesale Price<br />
  27. 27. Chiffon Cocktail Dress<br />Verbal Description: This sultry chiffon dress hosts a sweetheart neckline with black lace trim. Its pleats and fitted bodice is sure to accent any woman’s figure.<br />Care instructions: Machine wash, delicate cycle, tumble dry low<br />Fiber Content: 100% Polyester <br />Suggested Retail Price: $119<br />
  28. 28. Garment Analysis<br />
  29. 29. Material Costs & Wholesale Price<br />
  30. 30. Smoke Grey Twill trouser<br />Verbal Description: These classic gray twill trousers are sophisticated and stylish, featuring a wide leg opening. These pants are the perfect go-to item when your closet is bare. <br />Care instructions: Machine wash cool, line dry<br />Fiber Content: 75% Polyester/25% Rayon<br />Suggested Retail Price: $86.62<br />
  31. 31. Garment Analysis<br />
  32. 32. Material Costs & Wholesale Price<br />

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