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Sandra Morris
Amber RodriguezTALULA FALL 2016
About Talula By Aritzia
•Aritzia was founded in 1984 in Vancouver, Canada. It is owned by CEO
Brian Hill.
•Aritzia consists of 13 brands; Talula being one of their lower price
point lines.
•Talula focuses on the millennial female who is into art, music,
outdoors, and comfort .
•They have 55 stores throughout the United States and Canada.
•Their competition is Madewell, American Apparel and J.Crew.
Target Market
Fabric Direction
Faux Suede
Cotton
Knits
Viscose
Rayon-Spandex
Floral Print
Comfort, Minimal, Wrinkle Free, and Crease Resistant
Current In-store Merchandise
Cozy Cabin Color Palette
Soul
Morning DewMarshmallow
Ice ColdPale TulipBlush
Midnight TeakwoodMisty
RoyalCinnamon
Print Direction
Winter Colorway B
Fall Colorway A
Store Layout
Morton Jacket #101 Fabrication: Woven Twill
Fabric Content:
92% Polyester, 8%
Spandex
Target LDP $25.00
Target Retail $149.00
Colors: Soul, Cinnamon
Sizes XXS - L
Cinnamon Soul
Loveland Sweater #102
Description: Loveland Sweater
Fabrication: Sweater Knit
Fabric Content:
25% Nylon, 23%
Acrylic, 20% Wool,
12% Viscose
Target LDP $25.00
Target Retail $99.00
Colors:
Morning Dew,
Pale Tulip
Sizes XXS - XL
Morning Dew Pale Tulip
Lambeth Dress #103*
Fabrication: Knit Interlock
Fabric Content:
95% Cotton 5%
Spandex
Target LDP $20.00
Target Retail $79.00
Colors:
Misty, Midnight,
Morning Dew
Misty
Midnight
Morning Dew
Verone Dress #104
Fabrication: Knit Interlock
Fabric Content:
66% Rayon, 29% Nylon, 5%
Spandex
Target LDP $25.00
Target Retail $69.00
Colors: Royal, Ice Cold
Sizes XXS - L
Royal
Ice Cold
Montana Blouse #105
Colorway A Colorway B
Loz Feliz Pants #106*
Fabrication: Knit Interlock
Fabric Content: 100% Viscose
Target LDP $19.00
Target Retail $69.00
Colors:
Ice Cold, Soul,
Teakwood
Sizes XXS - XL
Ice Cold
Teakwood
Soul
Lenox Sweater #107 Fabrication: Sweater Knit
Fabric Content:
50% Viscose, 38%
Polyamide, 7% Angora,
5% Cashmere
Target LDP $20.00
Target Retail $99.00
Colors: Teakwood, Misty, Blush
Sizes XXS - XL
Misty Teakwood Blush
Vanderbilt Skirt #108 Fabrication: Jersey Knit
Fabric Content: 100% Cotton
Target LDP $20.00
Target Retail $49.00
Colors:
Midnight,
Marshmellow, Soul
Sizes XXS- XL
Midnight Soul Marshmallow
Ivor Blouse #109
Fabrication: Knit Interlock
Fabric Content: 100% Polyester
Target LDP $14.00
Target Retail $79.00
Colors: Colorway A, Colorway B
Sizes XXS - XL
Colorway A Colorway B
Kent Blazer #110
Fabrication: Woven Twill
Fabric Content: 100% Rayon
Target LDP $28.00
Target Retail $119.00
Colors:
Soul, Midnight,
Marshmellow
Sizes XXS-XL
Soul Midnight Marshmallow
Claremont Pant #112 Description: Claremont Pant
Fabrication: Knit Stocking
Fabric Content:
66% Rayon, 29%
Nylon, 5% spandex
Target LDP $20.00
Target Retail $69.00
Colors: Soul, Teakwood
Sizes 00 - 12
Teakwood
Soul
Ticket & Label Guide
Price Tag
FrontBack
Fall 2016 Talula Collection

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Talula Fall 2016 Amber and Sandra.pptx

  • 2. About Talula By Aritzia •Aritzia was founded in 1984 in Vancouver, Canada. It is owned by CEO Brian Hill. •Aritzia consists of 13 brands; Talula being one of their lower price point lines. •Talula focuses on the millennial female who is into art, music, outdoors, and comfort . •They have 55 stores throughout the United States and Canada. •Their competition is Madewell, American Apparel and J.Crew.
  • 4. Fabric Direction Faux Suede Cotton Knits Viscose Rayon-Spandex Floral Print Comfort, Minimal, Wrinkle Free, and Crease Resistant
  • 6. Cozy Cabin Color Palette Soul Morning DewMarshmallow Ice ColdPale TulipBlush Midnight TeakwoodMisty RoyalCinnamon
  • 9. Morton Jacket #101 Fabrication: Woven Twill Fabric Content: 92% Polyester, 8% Spandex Target LDP $25.00 Target Retail $149.00 Colors: Soul, Cinnamon Sizes XXS - L Cinnamon Soul
  • 10. Loveland Sweater #102 Description: Loveland Sweater Fabrication: Sweater Knit Fabric Content: 25% Nylon, 23% Acrylic, 20% Wool, 12% Viscose Target LDP $25.00 Target Retail $99.00 Colors: Morning Dew, Pale Tulip Sizes XXS - XL Morning Dew Pale Tulip
  • 11. Lambeth Dress #103* Fabrication: Knit Interlock Fabric Content: 95% Cotton 5% Spandex Target LDP $20.00 Target Retail $79.00 Colors: Misty, Midnight, Morning Dew Misty Midnight Morning Dew
  • 12. Verone Dress #104 Fabrication: Knit Interlock Fabric Content: 66% Rayon, 29% Nylon, 5% Spandex Target LDP $25.00 Target Retail $69.00 Colors: Royal, Ice Cold Sizes XXS - L Royal Ice Cold
  • 14. Loz Feliz Pants #106* Fabrication: Knit Interlock Fabric Content: 100% Viscose Target LDP $19.00 Target Retail $69.00 Colors: Ice Cold, Soul, Teakwood Sizes XXS - XL Ice Cold Teakwood Soul
  • 15. Lenox Sweater #107 Fabrication: Sweater Knit Fabric Content: 50% Viscose, 38% Polyamide, 7% Angora, 5% Cashmere Target LDP $20.00 Target Retail $99.00 Colors: Teakwood, Misty, Blush Sizes XXS - XL Misty Teakwood Blush
  • 16. Vanderbilt Skirt #108 Fabrication: Jersey Knit Fabric Content: 100% Cotton Target LDP $20.00 Target Retail $49.00 Colors: Midnight, Marshmellow, Soul Sizes XXS- XL Midnight Soul Marshmallow
  • 17. Ivor Blouse #109 Fabrication: Knit Interlock Fabric Content: 100% Polyester Target LDP $14.00 Target Retail $79.00 Colors: Colorway A, Colorway B Sizes XXS - XL Colorway A Colorway B
  • 18. Kent Blazer #110 Fabrication: Woven Twill Fabric Content: 100% Rayon Target LDP $28.00 Target Retail $119.00 Colors: Soul, Midnight, Marshmellow Sizes XXS-XL Soul Midnight Marshmallow
  • 19. Claremont Pant #112 Description: Claremont Pant Fabrication: Knit Stocking Fabric Content: 66% Rayon, 29% Nylon, 5% spandex Target LDP $20.00 Target Retail $69.00 Colors: Soul, Teakwood Sizes 00 - 12 Teakwood Soul
  • 20. Ticket & Label Guide Price Tag FrontBack
  • 21. Fall 2016 Talula Collection