MacroActive launch sequence

1. MacroActive Launch Sequence
Branding Stripe Recipes
Workout
Videos
iOS App
Android
App
System
Config
Nutrition
Config
Testing
Soft
Launch
Go Live
Your Brand
• Supply brand assets
• Create Stripe account
• Supply recipes in metric units
• Supply list of exercises that will appear in
workouts
• Supply list of workouts
• Upload voiced-over exercise videos to Vimeo w/
name of video matching exercise name – include
desired thumbnail
• Supply nutrition plan attributes
MacroActive
• Amazon Web Services deployment
• iOS & Android app development and submit
process to respective stores
• Inputting ingredients & recipes; building meals.
• Inputting exercises & building workouts.
• System config including product, pricing,
coupons, members area setup & notification
emails.
• Testing, soft launch & consulting session w/
client on marketing plan.
Platform Development & Launch Action Plan…
3-4 Week Turnaround – bottleneck most often supply of content