Downloaded 24 times
Uploaded byDavid Jones
Machine Learning in Ecommerce
This document discusses how machine learning can be used in ecommerce applications such as email marketing, cross-selling, personalized recommendations, and abandoned cart emails. It explains that the process involves collecting customer data on purchases, views, likes, and wishlists, training a model with this data, and then making predictions. An example is given of a wine company that saw a 45% increase in session length, 22% increase in conversion rate, and 37% increase in average order size after implementing personalized recommendations and similar product suggestions based on machine learning.
More Related Content
Similar to Machine Learning in Ecommerce
Machine Learning in Ecommerce
- 1.
- 2.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19.
- 21.
- 22.
- 23.
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
- 30.