Clinical Communications

1. Clinical Communications: Listening, Learning, Delivering Corporate Sales Wiley-Blackwell John Wiley & Sons, Ltd.

4. We listen Communication is about listening , too. We listen to our customers’ needs, and wherever possible help them to achieve their objectives within the context of our own strategic aims

6. We listened… and this is something we proposed:

7. We listened… and this is something we proposed:

8. We deliver peak usage Impact of podcast on readership of the associated article: a steep rise in usage of the associated article with the podcast launch.

9. We deliver access to target audiences Our internal and general medicine e-blasts reach 32,000 relevant readers Adding specialist clinicians when the editorial focus is appropriate extends your reach considerably • Wiley-Blackwell proprietary and extensive clinical e-marketing lists • Response rate measurements for you (track record 40%) • Territory specific, targeted penetration • Customised e-table of contents • Announces publication and drives immediate usage • Complements traditional print distribution and online publication Specialty North America Europe Rest of World General/internal 8562 10,393 8175 Family practice 2369 1517 1241 Total 10,931 11,910 9,416

10. We deliver specialized publication space

12. What credentials do we have? PUBLICATION ETHICS Transparency Editorial standards and processes Ownership of ideas and expression Responsible publication practices Promoting research integrity 1 2 3 4 5 Wiley-Blackwell was the first publisher to deliver a comprehensive guide to publication ethics* * Chris Graf, Elizabeth Wager, Alyson Bowman, Suzan Fiack, Diane Scott-Lichter, Andrew Robinson, International Journal of Clinical Practice 2007; 61: 1–26

13. What credentials do we have? THE LEADING SOCIETY PARTNER