The document outlines a marketing plan to increase awareness and participation of girls' football in Qatar. It targets two groups: Qatar youth girls aged 6-17 and their parents. For the girls, the plan aims to change perceptions of football and create opportunities through school programs. For parents, it seeks to address biases by highlighting the link between activity and academic success. The messaging is "Girls Kick It In Qatar" for youth and "Active Body, Active Mind" for parents. Advertising approaches include traditional media, promotions, and social media tailored to each audience.