2. Presenters
• Andrea Medeiros, editor-in-chief, TecHome Builder
– Reports about recent trends in the connected kitchen
– Moderates session
• Linda Passaro, marketing consultant, Strategic
Branding Solutions
– The idea of luxury as a mindset, recent stats
– Identifies top 10 kitchen trends
• David Gordon
– Luxury builder perspective on kitchen tech trends
4. Luxury Market
• Luxury applies to top 1% of
UHNW individuals
• In 15 years, luxury
consumers grew from 140 to
250 million
• Personal luxury goods grew
to $251 billion in 2014
Source: Unity Marke1ng
5. Luxury Real Estate
US top destination for
$30 million UHNW
buying $1 million+
homes +14.2% Q2
2015
Source: Wealth X, Sotheby’s 2015
6. Luxury Real Estate
• Palm Beach largest price
gains +42%
• Miami 12x highest average
prices at $6.5 million
• Millenials account for 16%
of home purchases $1.0
milion+
Source: Redfin, Sept. 2015
7. Luxury Real Estate
Luxurious homes mean having something no one
else has… to impress others, you need even more
luxurious, unique features & technology.
“Exclusivity separates luxury home
owners from high-end”
“As technology is more accessible… being ‘luxurious’ gets
even harder… need to stand out and bring experiences to
higher levels.”
—Pamela Liebman of Corcoran Group Pearl Fisher Report
8. Luxury Kitchen Trends
Trend in cooking shows wave of new
appliances promising chef quality…
“We're creating products
people never knew they
needed, now can't live
without,”
— Samsung President, Tim Baxter.
9. Luxury Kitchen Trends
"We are in a movement…
what the kitchen should
truly be… most kitchens
built by architects… not to
be used by a cook,”
— Eric Ripert, Chef Le Bernardin NYC
10. Luxury Kitchen Trends
“The Art of Cooking
Meets Technology”
in the Kitchen
Performance Kitchens must
meet consumer needs to
cook, entertain, promote
healthy living
11. Luxury Kitchen Trends
Balance between “high tech” and “high touch” as kitchen are the
highest human “connection” space for family and friends.
Does tech in the kitchen free consumers from constraints?
Or tie them tighter to devices?
How to keep the kitchen “human” with “advanced technology.”
Source: “High Tech High Touch: Technology & Our Search for Meaning” John Naisbitt (1991)
22. Appliance Brands Race to even Smarter
Technology…. Countertops that Cook?
Luxury Kitchen Trends
Source:
CNN Money 2/15
Fortune 5/15
23. Q&A
Are appliance brands or consumers demanding technology/connectivity in kitchen?
How to communicate as builder community to UHNW buyers about technology in
home/kitchen?
What primary “need” for Technology in Kitchen:
– Speed/ Ease of use?
– Functionality?
– Performance /Showmanship as First Adopter in Social/Affinity Group?
