This document discusses the problems with PVC flex and vinyl materials commonly used for outdoor advertising and branding in India. It notes that these materials are not recyclable and release toxic gases when burned. As an alternative, it introduces EcoSigns, a 100% recyclable and ecofriendly material made from PE and PP that can replace PVC flex and vinyl banners, signs, and vehicle wraps. EcoSigns does not release hazardous chemicals and is compatible with solvent, eco solvent, and UV inks. Examples of major companies now using EcoSigns are provided.