LucyAlex is an EdTech startup that creates interactive math apps for tablets through a hybrid framework. Their objectives are to develop innovative e-learning resources and present them through engaging apps. The apps are composed of shared components like an iOS navigation framework and JavaScript for interactivity. Each app has subject-specific content from a CoreData database and templates. Content comes from Excel spreadsheets and is enriched through a process that extracts the document hierarchy and resolves references to generate HTML, JSON and templates. At runtime, documents are loaded from the database into the app's framework to dynamically configure questions for the user.