Social Media Healthcare: The good, the bad & the ugly


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  • Datainspektionen: Vägledning för myndigheter och företag som vill ut på Facebook (2010) Sveriges Kommuner och Landsting: Sociala Medier och handlingsoffentligheten (2010)
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  • Social Media Healthcare: The good, the bad & the ugly

    1. 1. Social Media Healthcare: The good, the bad & the uglyMathias Klang @klang67
    2. 2. What is this?
    3. 3. Players compete to find the most unusual and original location in which to play… Rigidity of the body must be maintained to constitute goodThat’s Good planking planking.
    4. 4. Twitter? Isn’t that whereeveryone talks about what they had for breakfast?
    5. 5. Death on Facebook
    6. 6. How did weend up here?
    7. 7. The augmentedhuman
    8. 8. Egyptian wood & leather prosthetic toe (ca1069 to 664 B.C)
    9. 9. Portrait of Hugh de Provence (1352)
    10. 10. Digitalization Internet WWW Fixed cost connections Storage Costs web2.0 Devices Social Media 
    11. 11. 91 % Access to the Internet at home83 % Access to broadband at home7% Never used a computerSource: Sweden Statistics 2011 (*Individuals aged 16-74)
    12. 12. Blogger 1999Google 1999 End of communications monopoly
    13. 13. 2006
    14. 14. "Out of this anarchy…what was governingthe infinite monkeysnow inputting away onthe Internet was thelaw of digitalDarwinism, the survivalof the loudest and mostopinionated.”Andrew Keen: Cult of the amateur(2007)
    15. 15. Normalizing the abnormal
    16. 16. Pessimist talk
    17. 17. This is not a phone
    18. 18. Always online
    19. 19. The end of boredom
    20. 20. Social networks
    21. 21. Dunbar’s 150
    22. 22. Stimuli or relations
    23. 23. "If we dont teach our children to be alone all theywill be is lonely" Sherry Turkle
    24. 24. Private or Personal
    25. 25. “My fear is that thesetechnologies areinfantilising the brain intothe state of small childrenwho are attracted bybuzzing noises and brightlights, who have a smallattention span and wholive for the moment.”Prof. Susan Greenfield
    26. 26. Performance lifestyle
    27. 27. My awesome coffee
    28. 28. Truman show delusion
    29. 29. What does it all mean?
    30. 30. Old stupidity ornew intelligence?
    31. 31. Are those of us who remember the analogueage fortunate orunfortunate?
    32. 32. Remember this?
    33. 33. Monotask queuing
    34. 34. Not knowing
    35. 35. Waiting by THE phone
    36. 36. Technology changes us& we change it
    37. 37. Who is in control?
    38. 38. Only technology(spot the ethical dilemma?)
    39. 39. What do the people who control whatwe can do, think?
    40. 40. What will they let us think?
    41. 41. A Squirrel Dying InYour Front Yard MayBe More Relevant To Your Interests Right Now Than People Dying In Africa Mark Zuckerberg
    42. 42. if youre not paying for something,youre not the customer; youre theproduct being sold
    43. 43. The weakest link
    44. 44. Performancegoes bad…
    45. 45. Kanaler
    46. 46. Medical news
    47. 47. Swedish employment law
    48. 48. The blogging policeman
    49. 49. The sexy Headmaster
    50. 50. Patients and their families
    51. 51. Jonas L. (PhD)lays a carpet
    52. 52. Reacting to Patient media
    53. 53. Follow/lurk on facebook
    54. 54. Read their blogs,moblogs orvideodiaries?
    55. 55. Rating systems
    56. 56. Tough Questions
    57. 57. Participation in discussions
    58. 58. Medical advice online
    59. 59. Dealing with critics
    60. 60. Friending patients or families
    61. 61. Google docs, gmail, facebook, doodle, slideshare…Using social media in officialcommunication
    62. 62. Remedies
    63. 63. RTFM –read the license.
    64. 64. Law (it’s still there).
    65. 65. Hets mot folkgruppFörtal & FörolämpningHot, Hot mot tjänstemanCriminal Law
    66. 66. Administrative Law (Förvaltningsrätt)Inkommen, upprättad handlingArkivlagen
    67. 67. Policies and guidelines
    68. 68. Right to speak
    69. 69. Employee Loyalty
    70. 70. Training, seminar, discussion
    71. 71. Develop pre-emptive social media norms
    72. 72. Be that guy!
    73. 73. THANKS!
    74. 74. Mathias Klang or @klang67 & licensing info in the notes section of slides. Images at (or specifically stated). This ppt licensed: Creative Commons BY-NC-SA Download presentation