LSA15: Conducting a Basic SEO Audit

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This document provides tips and resources for local search engine optimization (SEO), including how to claim and update business listings on directories like Apple Maps Connect, Factual, and Neustar Localeze. It recommends filling listings with a complete name, address, phone number, website, and description with keywords. Sources to check listings and find citations are listed, as well as tips for local SEO best practices like location pages and claims across search engines and directories. Contact information is provided to get help with local SEO.

Marketing

EVERYTHING IS AWESOME IN
#LSA2015
April 20, 2015

https://getlisted.org/static/resources/local_search_ecosystem.pdf
Every other local site u can think of!

No Listing!
• NAP Hunter ( Free Tool! )
• Moz Local
• https://www.whitespark.ca/local-citation-finder
• www.yext.com
• Search “{Name}” | “{Address}” | “{Phone#}” in Google
Here’s How To Find Em!

Neustar
Localeze Axciom InfoGroup Factual
Play Well Pleasanton 0 1 1 1
Play Well Teknologies 1 0 0 0
Play Well TEKnologies 0 1 0 0
Claim! Close! Update!
Acxiom: https://mybusinesslistingmanager.myacxiom.com/#
Factual: http://www.factual.com/data/t/places
Infogroup: http://www.expressupdate.com/
Neustar Localeze: http://www.neustarlocaleze.biz/directory/index.aspx
Here’s Where To Look!

• Fill it out 100%
• G+ NAP = Website NAP
• Use Local Phone #s
• No P.O. Boxes Please!
• Great Description w/Keywords
• Use the Right Categories
• Photos, Photos, Photos
Trouble?
https://support.google.com/places/answer/176504

• Page for each area you serve
• Local addresses on service area pages
• Regularly updated content on location pages with geo-
specific keywords
• Understand regional differences & use them

http://willenslaw.com/report-your-accident/

http://www.dralexchambers.co.uk/fat-removal/vaser-lipo-swelling-
bruising-and-numbness.html

http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/

20
http://www.localseoguide.com/local-seo-audit-doc/

Source:
http://www.theverge.
com/2013/6/10/4415
258/apple-
announces-600-
million-ios-devices-
sold
* As of June 2013

…Not Including iPhone 5s/5c, iOS 7,
iPad, iPod, Mac & Xmas
Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/

@localseoguide
+ Andrew Shotland
Now with TripAdvisor & Booking.com Reviews!

http://applemapsmarketing.com/2013/09/business-categories-
in-apple-maps-for-ios7/

https://mapsconnect.apple.com
• Claim your listing
• Update your listing
• Forwarded phone # cannot be verified
• Residential listings are not eligible
• No bulk or agency submission except
yet via Yext
Apple Maps Connect F.A.Q

Business Listings
Reviews & Photos
http://www.neustarlocaleze.biz/directory/index.as
px
http://www.mybusinesslistingmanager.com/
http://www.factual.com/data/t/places
http://www.yext.com

http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/

http://searchengineland.com/10-simple-things-smb-websites-need-to-
fix-before-seo-88585
http://searchengineland.com/small-business-redesigned-website-
you-wont-believe-what-horrible-seo-thing-happened-next-212829
http://searchengineland.com/ama-common-things-big-small-
businesses-get-wrong-local-seo-214778
http://searchengineland.com/google-places-ranking-factors-the-phd-
version-114839
http://searchengineland.com/the-smb-guide-to-changing-business-
names-seo-128939
http://searchengineland.com/how-to-create-content-when-youd-
rather-be-doing-something-else-126622
http://searchengineland.com/5-tips-for-responding-to-negative-
customer-reviews-online-102136
http://searchengineland.com/4-tips-for-success-with-seasonal-local-
seo-88601
http://applemapsmarketing.com/2014/03/how-to-use-apple-maps-
connect/
www.localseoguide.com/local-seo-tools/

www.localseoguide.com
www.applemapsmarketing.com
localseo@localseoguide.com
Twitter: @localseoguide
+Andrew Shotland
This presentation available at http://bit.ly/local-seo-is-awesome

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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

Digital Strategy Master Class - Andrew Rupert

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

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Amsive

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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

How To Navigate AI - The Future is Yours to Define - Tim Hayden

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth. Key Takeaways: Primary Learning Objective 1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective 2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective 3: Grow revenue at lower costs with more efficient marketing and business operations.

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Story Telling Master Class - Jennifer Morilla

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

Yes, It's Your Fault Book Launch Webinar

Demandbase

From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth. Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.” They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all. In this webinar, you’ll discover: The underlying dynamics fueling sales and marketing misalignment How to implement practical solutions without disrupting day-to-day operations How to cultivate a culture of collaboration and unity for long-term success How to align on metrics that matter Why it’s essential to break down technology and data silos How ABM can be a powerful unifier

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Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

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1. EVERYTHING IS AWESOME IN #LSA2015 April 20, 2015

8. https://getlisted.org/static/resources/local_search_ecosystem.pdf Every other local site u can think of!

10. No Listing! • NAP Hunter ( Free Tool! ) • Moz Local • https://www.whitespark.ca/local-citation-finder • www.yext.com • Search “{Name}” | “{Address}” | “{Phone#}” in Google Here’s How To Find Em!

11. Neustar Localeze Axciom InfoGroup Factual Play Well Pleasanton 0 1 1 1 Play Well Teknologies 1 0 0 0 Play Well TEKnologies 0 1 0 0 Claim! Close! Update! Acxiom: https://mybusinesslistingmanager.myacxiom.com/# Factual: http://www.factual.com/data/t/places Infogroup: http://www.expressupdate.com/ Neustar Localeze: http://www.neustarlocaleze.biz/directory/index.aspx Here’s Where To Look!

12. • Fill it out 100% • G+ NAP = Website NAP • Use Local Phone #s • No P.O. Boxes Please! • Great Description w/Keywords • Use the Right Categories • Photos, Photos, Photos Trouble? https://support.google.com/places/answer/176504

13.

14. • Page for each area you serve • Local addresses on service area pages • Regularly updated content on location pages with geo- specific keywords • Understand regional differences & use them

15. http://willenslaw.com/report-your-accident/

16. http://www.dralexchambers.co.uk/fat-removal/vaser-lipo-swelling- bruising-and-numbness.html

17. http://www.airnowhvac.com/heating-and-air-conditioning-selma-al/

18.

19.

20. 20 http://www.localseoguide.com/local-seo-audit-doc/

21.

22. Source: http://www.theverge. com/2013/6/10/4415 258/apple- announces-600- million-ios-devices- sold * As of June 2013

23. …Not Including iPhone 5s/5c, iOS 7, iPad, iPod, Mac & Xmas Source: http://applemapsmarketing.com/2013/11/63-of-iphone-owners-use-apple-maps-says-comscore/

24. @localseoguide + Andrew Shotland

25. @localseoguide + Andrew Shotland

26.

27. @localseoguide + Andrew Shotland Now with TripAdvisor & Booking.com Reviews!

28.

29.

30. Slideshow

31.

32. @localseoguide + Andrew Shotland

33.

34.

35.

36. http://applemapsmarketing.com/2013/09/business-categories- in-apple-maps-for-ios7/

37.

38. https://mapsconnect.apple.com • Claim your listing • Update your listing • Forwarded phone # cannot be verified • Residential listings are not eligible • No bulk or agency submission except yet via Yext Apple Maps Connect F.A.Q

39. Business Listings Reviews & Photos http://www.neustarlocaleze.biz/directory/index.as px http://www.mybusinesslistingmanager.com/ http://www.factual.com/data/t/places http://www.yext.com

40.

41. http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/

43. www.localseoguide.com www.applemapsmarketing.com localseo@localseoguide.com Twitter: @localseoguide +Andrew Shotland This presentation available at http://bit.ly/local-seo-is-awesome

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