One negative customer experience can significantly impact a business. The document discusses statistics showing that 13% of unhappy customers will tell at least 20 people about their bad experience. It also notes that it is 5 times more expensive for a business to gain a new customer than retain an existing one. The document then promotes using tablet surveys for customer feedback, claiming response rates of 75% or higher, much higher than traditional paper comment cards or email surveys.

1. THE POWER
OF

2. One negative customer experience
can have a big impact.

3. Check out these stats:
Joe Cool20 minutes ago
20 comments
I can’t believe the service at this place! i’m never
coming back here again. #wasteoftimeandmoney
Ronda Hatter
10 minutes agoWow thanks for warning me! We won’t be going
there either!
Harry Milesjust now

4. Check out these stats:
Joe Cool20 minutes ago
20 comments
I can’t believe the service at this place! i’m never
coming back here again. #wasteoftimeandmoney
Ronda Hatter
10 minutes agoWow thanks for warning me! We won’t be going
there either!
Harry Milesjust now
of consumers will
adandon a business
after one negative
experience.

5. Check out these stats:
Joe Cool20 minutes ago
20 comments
I can’t believe the service at this place! i’m never
coming back here again. #wasteoftimeandmoney
Ronda Hatter
10 minutes agoWow thanks for warning me! We won’t be going
there either!
Harry Milesjust now
of consumers will
adandon a business
after one negative
experience.
It’s 5 times more
expensive to secure
a new customer
than to keep an
existing one.

6. Check out these stats:
Joe Cool20 minutes ago
20 comments
I can’t believe the service at this place! i’m never
coming back here again. #wasteoftimeandmoney
Ronda Hatter
10 minutes agoWow thanks for warning me! We won’t be going
there either!
Harry Milesjust now
of consumers will
adandon a business
after one negative
experience.
It’s 5 times more
expensive to secure
a new customer
than to keep an
existing one.
of unhappy customers
will tell at least 20
people about their
bad experience.
13%

7. People love to share
their experiences.

8. Consumers are
TWICEas likely to share a
negative experience
than a positive one.
John Doe
last week
This place gave me, my fiance, and even my dog,
bed bugs! Don’t stay here! So gross. #itchyforever

9. John Doe
last week
This place gave me, my fiance, and even my dog,
bed bugs! Don’t stay here! So gross. #itchyforever
It takes
TWELVE
positive experiences to
make up for a single
bad one.

10. TAKE OUR SURVEY!
You could win 2 free tacos for
your next visit!
www.freetacossurvey.com
Online survey links
printed on receipts
are overlooked
and easily seen as
SPAM.

11. HOW WASYOUR MEAL?
0 1 2 3 4 5
HOW WASYOUR SERVICE?
Name:
0 1 2 3 4 5
Customers see paper
comment cards as
OLD-FASHIONED
and tedious. The response
rate is abysmal and must
be manually processed.

12. Technology provides
a better way.

14. Businesses
report tablet survey
response rates of
75% AND UP
- far higher than the 3-5%
return rate with methods
like comment cards and
email surveys.

15. Businesses
report tablet survey
response rates of
75% AND UP
- far higher than the 3-5%
return rate with methods
like comment cards and
email surveys.

16. Businesses
report tablet survey
response rates of
75% AND UP
- far higher than the 3-5%
return rate with methods
like comment cards and
email surveys.

17. For more information on technologies that improve the guest experience,
visit WWW.LRSUS.COM or call 1-800-437-4996