The document provides an overview and analysis of LPFCH's social media presence and content strategy across various platforms (Twitter, Instagram, Facebook, YouTube, LinkedIn, TikTok) with the goal of increasing engagement, audiences, and fundraising. It examines the current performance and opportunities for improvement on each channel, such as focusing Twitter on patient stories, leveraging reels and consistent aesthetics on Instagram, optimizing YouTube videos, tailoring LinkedIn content to professionals, and committing to a branded presence and format on TikTok. Examples of high-performing comparable organizations are also presented.
This document provides guidance on developing an effective social media strategy for dentists. It discusses establishing goals and identifying target audiences, developing content for various social media platforms like Facebook, Twitter, YouTube and Pinterest. It emphasizes the importance of community building and engagement, and measuring effectiveness through analytics. It also addresses allocating time and budgets, responding to negativity, and establishing social media policies for employees. The overall message is that social media can amplify a dental practice's presence but requires a thoughtful, ongoing strategy.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Editorial Course: New Digital Media Techniques for Today's Editors Rob Keenan
Keenan Media has developed a digital media course that walks editors through modern techniques for succeeding in today's digital, mobile and social channels. Here is an abridged version of the course. To learn more, contact Rob Keenan at rkeenan@keenandigitalconsult.com
Social Media for Nonprofits: Tips and tools for using social media to build s...Suna Gurol
This document provides an agenda and overview for a social media training session. The agenda covers introduction and activities, defining social media and strategy, policy, content planning, channels like Facebook, Twitter, YouTube and analytics. It emphasizes that social media is about building relationships and conversations through engaging content and storytelling. Cautionary tales are shared and techniques discussed for promotion, working with journalists and running campaigns. Resources for ongoing learning are provided. The goal is to help organizations effectively use social media to support their mission.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
This document provides an overview of social media fundamentals and best practices. It discusses who Tom Taylor is and why social media is important for brands. It then offers guidance on how to get started with social media, including establishing goals and a content strategy. The document also provides tips on how to maximize social media efforts, such as determining what, when, and how to publish content. It emphasizes the importance of engagement and discusses how to monitor effectiveness. The document concludes by outlining the social media strategy for MOTT.
Тренди соціальних медіа - 2019: як найкраще зацікавити свою аудиторію?ISAR Ednannia
Презентація Кейт Хед, експертки International Media Solutions з 30-тирічним досвідом в сфері стратегічних комунікацій, досліджень громадської думки, та адвокаційних кампаній. Кейт має унікальний досвід планування та впровадження інформаційних кампаній в сфері економіки, політики та соціальних питань в багатьох країнах світу. Також Кейт реалізовувала навчальні програми для НУО та урядів більш ніж 20-ти країн. Кейт - сертифікований аналітик web-usability та член Національної асоціації урядових комунікаторів.
Webinar 6: Now You're Talking - Jonathan MelvilleHannah Rudman
Now you’re talking! - e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
This document provides guidance on developing an effective social media strategy for dentists. It discusses establishing goals and identifying target audiences, developing content for various social media platforms like Facebook, Twitter, YouTube and Pinterest. It emphasizes the importance of community building and engagement, and measuring effectiveness through analytics. It also addresses allocating time and budgets, responding to negativity, and establishing social media policies for employees. The overall message is that social media can amplify a dental practice's presence but requires a thoughtful, ongoing strategy.
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Editorial Course: New Digital Media Techniques for Today's Editors Rob Keenan
Keenan Media has developed a digital media course that walks editors through modern techniques for succeeding in today's digital, mobile and social channels. Here is an abridged version of the course. To learn more, contact Rob Keenan at rkeenan@keenandigitalconsult.com
Social Media for Nonprofits: Tips and tools for using social media to build s...Suna Gurol
This document provides an agenda and overview for a social media training session. The agenda covers introduction and activities, defining social media and strategy, policy, content planning, channels like Facebook, Twitter, YouTube and analytics. It emphasizes that social media is about building relationships and conversations through engaging content and storytelling. Cautionary tales are shared and techniques discussed for promotion, working with journalists and running campaigns. Resources for ongoing learning are provided. The goal is to help organizations effectively use social media to support their mission.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
This document provides an overview of social media fundamentals and best practices. It discusses who Tom Taylor is and why social media is important for brands. It then offers guidance on how to get started with social media, including establishing goals and a content strategy. The document also provides tips on how to maximize social media efforts, such as determining what, when, and how to publish content. It emphasizes the importance of engagement and discusses how to monitor effectiveness. The document concludes by outlining the social media strategy for MOTT.
Тренди соціальних медіа - 2019: як найкраще зацікавити свою аудиторію?ISAR Ednannia
Презентація Кейт Хед, експертки International Media Solutions з 30-тирічним досвідом в сфері стратегічних комунікацій, досліджень громадської думки, та адвокаційних кампаній. Кейт має унікальний досвід планування та впровадження інформаційних кампаній в сфері економіки, політики та соціальних питань в багатьох країнах світу. Також Кейт реалізовувала навчальні програми для НУО та урядів більш ніж 20-ти країн. Кейт - сертифікований аналітик web-usability та член Національної асоціації урядових комунікаторів.
Webinar 6: Now You're Talking - Jonathan MelvilleHannah Rudman
Now you’re talking! - e-copywriting for all your audiences
Your online copy is how you present your organisation and its work to the world wide web. It has to persuade and attract existing and potential audiences of all demographics. Should you segment online audiences? Should different copy be produced for different audience segments online? How do you work out what to say to whom, and in what tone of voice!
Birchbox social strategy ariana mushnick Nikki Usher
This social media strategy aims to increase Birchbox's subscriber base and sales revenue by 15% over eight months through high-value social media content. The strategy focuses on giving audiences valuable and engaging content across Facebook, Twitter, and Instagram to establish Birchbox as a beauty resource and drive conversions. Key tactics include increasing post frequencies and video content, tailoring content to target demographics, and tracking metrics like click-through rates and engagement to measure performance.
How to measure the success of my social mediaBizSmart Select
This document discusses how to measure the success of social media efforts for a business. It begins by noting that many businesses create social media accounts but do not know if their efforts are worthwhile. The document then provides tips on determining social media goals and which metrics to track on different channels like Facebook, Twitter, and LinkedIn to understand if goals are being achieved. These include tracking likes, shares, clicks, and other engagement metrics. Management tools like Hootsuite and Buffer that allow monitoring multiple channels are also presented. Finally, the document suggests first implementing social media and tracking initial metrics to see if any adjustments need to be made.
This document provides tips and strategies for effective content marketing. It discusses how content marketing can increase market leadership and bring in qualified traffic. It recommends creating stories worth spreading, using charity projects or customer testimonials. Blogging is still important for search engine rankings and providing new content for leads. Video gets more attention and improves search rankings if it is punchy, interesting and personal. Curating existing content can work if you add your own perspective. Email and social media are effective ways to deliver content. Consistently creating and sharing high-quality content is important to get found online through search and social sharing over the long term. An action plan with assigned responsibilities and a content calendar is recommended.
Social Media for Solopreneurs and Small BusinessesJaclyn Mullen
In this presentation, Jaclyn Mullen Media walks you through the very basics you need to regain control of your social networking so that your efforts can be managed in the proper amount of time while also being measurable and successful.
This is a presentation about targeting your social marketing. When using social media to advertise your product/business, you need to keep your audience in mind. That being said, being able to reach your target audience effectively will allow for a successful social marketing campaign.
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
Building Online Communities: Are You Using the Right Channels for Your Audience?TechSoup Canada
This document provides guidance on building online communities through social media for non-profits. It discusses how social media is important for non-profits to engage donors and supporters who increasingly research organizations online. While many non-profits use social media, most do not have formal strategies, policies, or allocate sufficient resources. The document then reviews best practices for key social media channels like Facebook, Twitter, LinkedIn and YouTube. It stresses the importance of creating a social media strategy and policy, setting a posting schedule, and measuring engagement and results metrics to evaluate effectiveness.
This document provides best practices for optimizing social media content to increase engagement. It discusses measuring engagement metrics, identifying topics and formats that resonate best, refining voice and calls-to-action, optimizing posting frequency and timing, amplifying content, and continually testing and improving strategies. The goal is to build a engaged community around content that audiences want to interact with.
Facebook is the primary social media platform used by the Ronald McDonald House to inform and engage the local community. Facebook has the most users of all social networks, with women ages 25-44 making up the largest portion of their audience and interacting most with posts. The document provides best practices for generating content on Facebook, such as including visuals and creating emotional connections. It also lists other platforms used including Twitter, Google+, YouTube, and LinkedIn and provides recommendations for future growth opportunities such as live tweeting events and creating video blogs.
This document provides an introduction to search engine optimization (SEO) and social media optimization (SMO) for web marketing. It discusses getting websites found on search engines through compelling content and social sharing, and recommends setting up accounts on key social media platforms like LinkedIn, Facebook, Google+, and YouTube to develop an online presence. The document emphasizes using a "hub and spoke" approach to promote content across various channels and pull visitors back to a central online hub. It cautions against ineffective practices and stresses building relationships over time through trusted expertise.
Social Media Strategies for Publishers Kate Volman
The document provides tips for leveraging social media to build a business. It discusses how social media allows businesses to build stronger relationships with customers, target audiences specifically, and open new revenue opportunities. It then gives strategies for using different social media platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram to engage audiences and find advertisers. It also provides ideas for creating shareable content, measuring results, and monetizing social media efforts through strategies like selling boosted posts, converting readers to email subscribers, and selling sponsored tweets or videos.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Wendy's social media strategy aims to increase sales and engagement by gaining more followers and sharing more engaging content. Key objectives include increasing website traffic from social media by 35% and growing followers on Twitter, Instagram, and Facebook by 3% over 5 months. The strategy involves increasing visual posts, monitoring keywords, and partnering with celebrities to appeal to younger demographics. Social media roles, guidelines, and a response plan are also outlined.
The document discusses social media strategy and content planning. It recommends setting goals, targeting audiences, integrating social media with other marketing efforts, and measuring success metrics. The content section suggests tailoring messages to different social platforms and including a mix of owned, curated, and engagement content. The time investment section estimates allocating 3 hours per week for Facebook, Twitter, and LinkedIn by scheduling posts weekly and monitoring daily.
Birchbox social strategy ariana mushnick Nikki Usher
This social media strategy aims to increase Birchbox's subscriber base and sales revenue by 15% over eight months through high-value social media content. The strategy focuses on giving audiences valuable and engaging content across Facebook, Twitter, and Instagram to establish Birchbox as a beauty resource and drive conversions. Key tactics include increasing post frequencies and video content, tailoring content to target demographics, and tracking metrics like click-through rates and engagement to measure performance.
How to measure the success of my social mediaBizSmart Select
This document discusses how to measure the success of social media efforts for a business. It begins by noting that many businesses create social media accounts but do not know if their efforts are worthwhile. The document then provides tips on determining social media goals and which metrics to track on different channels like Facebook, Twitter, and LinkedIn to understand if goals are being achieved. These include tracking likes, shares, clicks, and other engagement metrics. Management tools like Hootsuite and Buffer that allow monitoring multiple channels are also presented. Finally, the document suggests first implementing social media and tracking initial metrics to see if any adjustments need to be made.
This document provides tips and strategies for effective content marketing. It discusses how content marketing can increase market leadership and bring in qualified traffic. It recommends creating stories worth spreading, using charity projects or customer testimonials. Blogging is still important for search engine rankings and providing new content for leads. Video gets more attention and improves search rankings if it is punchy, interesting and personal. Curating existing content can work if you add your own perspective. Email and social media are effective ways to deliver content. Consistently creating and sharing high-quality content is important to get found online through search and social sharing over the long term. An action plan with assigned responsibilities and a content calendar is recommended.
Social Media for Solopreneurs and Small BusinessesJaclyn Mullen
In this presentation, Jaclyn Mullen Media walks you through the very basics you need to regain control of your social networking so that your efforts can be managed in the proper amount of time while also being measurable and successful.
This is a presentation about targeting your social marketing. When using social media to advertise your product/business, you need to keep your audience in mind. That being said, being able to reach your target audience effectively will allow for a successful social marketing campaign.
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
Building Online Communities: Are You Using the Right Channels for Your Audience?TechSoup Canada
This document provides guidance on building online communities through social media for non-profits. It discusses how social media is important for non-profits to engage donors and supporters who increasingly research organizations online. While many non-profits use social media, most do not have formal strategies, policies, or allocate sufficient resources. The document then reviews best practices for key social media channels like Facebook, Twitter, LinkedIn and YouTube. It stresses the importance of creating a social media strategy and policy, setting a posting schedule, and measuring engagement and results metrics to evaluate effectiveness.
This document provides best practices for optimizing social media content to increase engagement. It discusses measuring engagement metrics, identifying topics and formats that resonate best, refining voice and calls-to-action, optimizing posting frequency and timing, amplifying content, and continually testing and improving strategies. The goal is to build a engaged community around content that audiences want to interact with.
Facebook is the primary social media platform used by the Ronald McDonald House to inform and engage the local community. Facebook has the most users of all social networks, with women ages 25-44 making up the largest portion of their audience and interacting most with posts. The document provides best practices for generating content on Facebook, such as including visuals and creating emotional connections. It also lists other platforms used including Twitter, Google+, YouTube, and LinkedIn and provides recommendations for future growth opportunities such as live tweeting events and creating video blogs.
This document provides an introduction to search engine optimization (SEO) and social media optimization (SMO) for web marketing. It discusses getting websites found on search engines through compelling content and social sharing, and recommends setting up accounts on key social media platforms like LinkedIn, Facebook, Google+, and YouTube to develop an online presence. The document emphasizes using a "hub and spoke" approach to promote content across various channels and pull visitors back to a central online hub. It cautions against ineffective practices and stresses building relationships over time through trusted expertise.
Social Media Strategies for Publishers Kate Volman
The document provides tips for leveraging social media to build a business. It discusses how social media allows businesses to build stronger relationships with customers, target audiences specifically, and open new revenue opportunities. It then gives strategies for using different social media platforms like Facebook, LinkedIn, Twitter, YouTube and Instagram to engage audiences and find advertisers. It also provides ideas for creating shareable content, measuring results, and monetizing social media efforts through strategies like selling boosted posts, converting readers to email subscribers, and selling sponsored tweets or videos.
My talk from the Construction Leadership Network's Inaugural Conference on May 16, 2016. Two common objections to initiating an aggressive social media strategy are 1) the amount of time they expect to invest, and 2) the inability to find or create content. This presentation eliminates those objections with clear and easy to follow "hacks", as well as tips and rules to make sure that the time spent on a social media strategy will yield maximum results.
Content marketing is increasing in importance with significant changes in Google's and Facebook's algorithms. Americans expect to get their information online and want experts to provide them with that information, education and advice. Brands have an opportunity to position themselves as the experts in their industries by creating and sharing exceptional content.
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
Wendy's social media strategy aims to increase sales and engagement by gaining more followers and sharing more engaging content. Key objectives include increasing website traffic from social media by 35% and growing followers on Twitter, Instagram, and Facebook by 3% over 5 months. The strategy involves increasing visual posts, monitoring keywords, and partnering with celebrities to appeal to younger demographics. Social media roles, guidelines, and a response plan are also outlined.
The document discusses social media strategy and content planning. It recommends setting goals, targeting audiences, integrating social media with other marketing efforts, and measuring success metrics. The content section suggests tailoring messages to different social platforms and including a mix of owned, curated, and engagement content. The time investment section estimates allocating 3 hours per week for Facebook, Twitter, and LinkedIn by scheduling posts weekly and monitoring daily.
This tutorial offers a step-by-step guide on how to effectively use Pinterest. It covers the basics such as account creation and navigation, as well as advanced techniques including creating eye-catching pins and optimizing your profile. The tutorial also explores collaboration and networking on the platform. With visual illustrations and clear instructions, this tutorial will equip you with the skills to navigate Pinterest confidently and achieve your goals.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
Boudoir photography, a genre that captures intimate and sensual images of individuals, has experienced significant transformation over the years, particularly in New York City (NYC). Known for its diversity and vibrant arts scene, NYC has been a hub for the evolution of various art forms, including boudoir photography. This article delves into the historical background, cultural significance, technological advancements, and the contemporary landscape of boudoir photography in NYC.
Fashionista Chic Couture Maze & Coloring Adventures is a coloring and activity book filled with many maze games and coloring activities designed to delight and engage young fashion enthusiasts. Each page offers a unique blend of fashion-themed mazes and stylish illustrations to color, inspiring creativity and problem-solving skills in children.
This document announces the winners of the 2024 Youth Poster Contest organized by MATFORCE. It lists the grand prize and age category winners for grades K-6, 7-12, and individual age groups from 5 years old to 18 years old.
Heart Touching Romantic Love Shayari In English with ImagesShort Good Quotes
Explore our beautiful collection of Romantic Love Shayari in English to express your love. These heartfelt shayaris are perfect for sharing with your loved one. Get the best words to show your love and care.
2. What Is Our Goal?
• To create digital content that gains new audiences, increases engagement with new and current
audiences, and raises LPFCH’s stature as a creative digital thought leader in the non-profit space,
all in an effort to raise more money YOY
• This goal helps satisfy the greater goal of LPFCH:
• “…to elevate the priority of children’s health and increase the quality and accessibility of children’s healthcare
through leadership and direct investment.”
• We can accomplish these goals with a content strategy that:
• Educates audiences about important child health topics
• Shows audiences how Stanford Medicine and Lucile Packard Children’s Hospital are working within these health
topics and how philanthropy accelerates this work
• Tells stories of patients and their families affected by these health topics
• Direct audiences to places where they can help through topical or ongoing donation opportunities
3. How Do We Accomplish Our Goal?
1. Refocus all our digital media platforms so that every piece of content
is aimed towards these goals
2. Establish a workflow that allows us frequent and consistent posts
across all platforms
3. Create a digital identity that can be instantly identifiable across all
platforms
4. Engage more with our digital audience and utilize our community
5. Create partnerships with other brands to share and engage with our
posts
4. Twitter – 2,971 Followers
• Twitter is a great place to reach a large audience with simple posts, including text, images, and video. It’s one of the
easiest platforms to share content on, with simple likes and retweets showing up in other people’s feeds.
• People will react and engage with messages of hope, uplifting images/memes, and tweets connected to trending hashtags
or current events. This is great for us because it fits perfectly into our content strategy of telling patient stories.
• However, up until recently, our feed felt a bit clunky and impersonal. This has changed in the run leading up to the New
Year with more pleasing posts with nice imagery, direct messaging, and quote retweets to ensure brand visibility. We
should continue this trend moving forward and continue to be as cohesive as possible while balancing equal content for
P&P.
• Content Plan
• Start to post medical information tweets to gain new audiences not connected to the foundation currently
• Continue to post local updates for people already connected to foundation (P&P)
• Utilize a mixture of formats (text, quote retweets, video, memes, images) to ensure a dynamic experience that will make people hit
the follow button
• Start to engage more with other accounts in order to grab other audience’s attention
5. Twitter – 2,971 Followers
Current
Wins: https://twitter.com/LPFCH/status/1608570445623865344?s=20
&t=Q4jbW9k2N9wT1ZVtNe23uA
Other Account Examples:
6. Instagram – 1,255 Followers
• Instagram started as a photo app, but more recently pushed away from the in-feed picture model and instead is relying
more heavily on stories and reels (or video.) Because of this I feel the platform has become less personal, which may work
in our favor. More people are used to seeing brands (and foundation) on stories and reels.
• So far, our in-feed content has mostly been in-feed pictures about events and patient story videos. Our stories have ranged
a bit on topic, but Noelle has seen some success in stories about patients.
• Our best performing reels were made to fit the platform, meaning they were made vertically to be watched on Instagram.
This is definitely the best strategy moving forward to see success.
• Moving forward we should settle on consistent aesthetics (leaning into new branding) that will make our page look
welcoming. The Ronan videos look great next to each other and makes our feed look thought out, which I believe makes it
more welcoming which would hopefully make more people hit the follow button.
• We should also create reusable video formats for reels and stories that our audiences can expect and enjoy
• Content types to lean into: Behind the scenes, questions/polls, patient stories, hosted explainers, science/health updates
• Also, Instagram can be a great place to collaborate in order to grow audiences
10. YouTube – 8,360 Subscribers
• YouTube is the platform I have the most experience with, but the one I think we need to concentrate on least. I don’t know
if we have consistent enough content that YouTube audiences are looking for. But, we can keep using it as we’ve been
using it – post any social first videos onto YouTube shorts and any longer 16x9 videos onto the main page. I think YouTube
is still the easiest way to send links to donors or people connected to the hospital and foundation.
• When we do have a longer, quality piece to post onto YouTube, we should still take the time to optimize it for the platform,
including using the best keywords, thumbnail, and title. You never know what might hit.
• Eventually if we find ourselves with a successful podcast or a video series idea, we can look into posting more on YouTube,
but the key for growth here is always going to be consistency.
• One note is a lot of other Children’s Hospitals have way more subscribers than us (100k-300k) but the same number of
views per video. I think a lot of health content peaked on here years ago leaving high subscriber numbers that haven’t
continued to watch.
11. LinkedIn – 3,062 Followers
• LinkedIn is a new platform for me, but one that I think can be great for us. This might be the one place where our donors,
employees, and board members already are and where they are connected to a like-minded community. They can easily
share our posts within their personal and professional groups which in turn could lead to more small and bigger donations
• Currently we are posting mostly what we make for the other platforms, because that type of content does work on this
platform. However, we are only getting about 5—35 likes per post and minimal comments. I think we can improve this by
slightly adjusting our content to fit the platform better.
• We also think longer written posts or bigger infographics could also work, including posts from leadership including
Cynthia. These could be ghost written or can be actual notes from her.
• We also need to think of what our voice and tone of our LinkedIn is. Some similar brands are mostly informative, some are
more fun. I think we are on the more informative side that is trying to be a bit fun. I think we can do a little work zeroing in
on who we are.
12. LinkedIn – 3,062 Followers
Current Wins:
Other Account Examples:
13. TikTok – 0 Subscribers
• Tiktok is definitely new to us as far as pace, format, and tone, but I think something that could work for us. We don’t have
to follow exactly the trends and tone of most other TikTok accounts but can find our own way there.
• A great example is Noelle’s United miles video. It is simple, informative, not too different from what we want to do, but
also seems more natural on the TikTok platform. In order for it to work though, we’d need to commit to the platform and
not just post when we do something that would fit.
• Health content is huge on TikTok, so we wouldn’t be too much of an outlier. However, most of those accounts are single
influencers. Most of the health content is dermatology, beauty, mental health, and science content.
• There are very little people in our field on TikTok. St Jude is the only real one I’ve seen doing anything consistent.
• They have great hosted pieces that utilize TikTok trends
• One podcast clip has over 100k views and another over 250k
• Great posts utilizing patient art, knowing that it would be hard to get patients themselves
• Also have heartwarming patient clips that have great engagement