Lowe's is proposing updates to their mobile app to include games, social media integration, and a points system to encourage customer engagement. The points can be earned through app activities and redeemed for discounts on future purchases. This is aimed at increasing customer enjoyment of the Lowe's brand, gathering more customer feedback, driving frequent app usage, supporting eco-friendly business practices, and strengthening customer relationships. The document outlines several game ideas and discusses plans to evaluate the effectiveness of the app updates through analysis of new versus returning customer reports and custom variable reports tracking app segment usage and sales impact. Tim Allen is proposed to be involved in television advertisements and workshops to further promote the Lowe's image and brand.

1. Improving our Workplace,
Drew Sieber
A42127571
Community, and Environment

3. Store
Locator
Watch
Shop
Videos
Lowe’s
!
Social
Scan
Media
Games
Lowe’s needs to look into updating their iphone
app with games and social media sites that
compliment customers that stay involved by
making an “app” point system

4. Every 1,000 points you get, you save 10% on your next visit!!
Lowe’s “app” points will:
1. Create Enjoyment behind the name
2. Create more customer feedback
Lowe’s “app” points will
3. Compel frequent usage be given out by using
4. Provide eco-friendly business their app to shop, play
5. Create relationships with customers
games, socialize on the
media, and making videos
to show

5. “Gardenville” “Name that price”
Buy different plants New Lowe’s
and seeds to build
your garden. Then
products will be
sell your plants, shown and you
fruits, and have to guess
vegetables to which of the
continue building
more prices is correct
“Lowe’s vs Joes” “Nail or fail”
Beat other Watch as Lowe’s
hardware creates a musical
tune, then
stores in
replicate the tune
backyard 2 vs. 2 by hammering
basketball down the nails in
the piano keys
You will receive “app” points towards
your Lowe’s account for accomplishing
higher levels of each game

6. Putting a celebrities name behind Lowe’s Lowe’s is
will allow for customers to relate, desire, #1
and to remember Lowe’s as a well run
business
None of these employees are largely
know for their handy work
Creating TV advertisements with
notorious Tim “the tool man Taylor” Allen
as a Lowe’s employee will complete
Lowe’s image as being the handiest of
them all

7. Lowe’s is handy and helpful
The perception of his face will exceed just a handy worker, it will relate the
Lowe’s name as having phenomenal public relations through these clinics

8. Hire Tim
Putting it all together
Allen and
Relase App
Evaluate a
New Vs. Return
report out of each
Televise Tim Allen regional branch
Nationally
Analyze New Custom Reports
by region where Tim has been,
Launch Tim’s and then New vs. Return
workshop tour reports after
Evaluate:
Launch Custom -New Vs. Return Reports
Variable report and -Custom Variable Reports
-Difference in annual
analyze the “app” sales reports
progress
July‘13 Jan. ‘15
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Jan. ‘13 Jan. ‘14 July ‘14 July ‘15 Jan. ‘16 July ‘16

9. Do the “app” points add up?
Generating a New vs. Returning Report: Custom Variable Reports
• There will be annual new vs. return reports ran in each Custom variable reports will be ran
district based off of “app” users monthly to evaluate the usage of each
• There will be new vs. return reports ran through districts segment of the app and its effect on sales
after Tim Allen hosts the Build and grow Program there
Real Time Reporting Annual Sales Reports
*We will use real time reporting to follow We will use annual sales reports to
televised advertising of Lowe’s Tim Allen and compare and contrast the
follow his reviews to analyze it’s effectiveness effectiveness of Tim Allens’ project
shop appearances