This document discusses the Love2Read app, a multi-language learning tool for children ages 2-9. It makes learning foreign languages fun through interactive books on smartphones and tablets. The app aims to prepare children for a global workplace and many schools require foreign language classes. Unlike other products, it allows learning multiple languages simultaneously. Initial market segments are parents/families of children 2-9 with smartphones/tablets, totaling 150 million potential users in North America. User surveys found strong interest in foreign language learning and the mobile app over desktop. Next steps include updating the business model based on testing and further validating pricing hypotheses.

1. Love2Read Apps
A Multi Language Learning Tool
Opportunity Assessment
Venture Lab 2012

2. Love2Read
• App for learning multi languages in a fun way
– Offers interactive books suitable for children 2 to 9
years old

3. Canvas Model

4. Value Proposition
• Makes learning a foreign language fun and easy
– Prepare next generation for the global workplace
– Many colleges and high schools in the USA require foreign
language class to graduate (Source: ncssfl.org)
• Unlike existing products, Love2Read provides the
capability to learn multiple languages at the same
time
• Makes it easy for special needs children to learn to
read and continue reading

5. Market Size
• 2 core customer segments
– Parents with children 2-9 years old
– Content providers such as authors and publishers

6. Market Share
• Market segment focus: parents/family members and friends
of children 2-9 years old with access to smartphones and
tablets
There are 5B NA
mobile users Share for Special
today, 40% have Needs Children
access to 1.5M Users
North America North America ~
smartphones
TAM SAM $3M- $7.5M
/tablets 30M Users
Focus on 150M Users
~
North America ~ $60M- $150M
Initially $300M- $750M
5% of SAM could be assigned
Willing to pay $2- to children with Dyslexia
$5 per book 20% of TAM population has
children or relationship to
children in some way
http://www.internetworldstats.com/stats.htm
http://oikos.org.uk/toolbox/internet-and-social-media-stats-and-facts/

7. Research Methodology
• Methods Used
– Online Survey – distributed via e-mail, Facebook
and Google+
– In Person Interviews

8. Hypothesis
Hypothesis Test Results
Customers are
30 out of 36 (83%)
interested in multi
Survey interviewees are
language reading
interested
Learning foreign 35 out of 36 (97%)
language is important Survey interviewees agree
29 out of 36 (75%)
Customers are interviewees are also
interested in mobile Survey interested in desktop
app than desktop app app

9. Hypothesis
Hypothesis Test Results
Customers will like 27 out of 36 (75%)
add-on features such Survey interviewees found
as help for dyslexia this useful
13 out of 36 (43%)
Customers like to
interviewees only use
read interactive Survey
free interactive books
books
13 out of 36 (58%)
Customers will be
interviewees are NOT
interested in a Survey
interested
subscription service

10. Next Steps
• Overall, we received positive feedback
regarding Love2Read app.
– The idea is worth pursuing for OEP project
• TO DO list:
– Update canvas based on experiments results
– Hypothesis for content providers e.g. authors and
publishers
– Firm up pricing hypothesis and propensity to pay
by each market segment