75% of American women are dissatisfied with their appearance. 50% of 9 year old girls and 80% of 10 year old girls have dieted. Young women with anorexia are 12 times more likely to die than other women their age. The body type portrayed as ideal in advertising is possessed naturally by less than 5% of females. Americans spend over $40 billion annually on diet related products. People with negative body image have a greater likelihood of developing an eating disorder and are more likely to suffer from feelings of depression, isolation, low self-esteem, and obsessions with weight loss. 95% of diets fail.