Louise Guay - Keynote address at the Mass-Customization & Personalization Conference (ESG Montréal 2015) - Living Lab de Montréal

1. INTERSPACE NETWORKTHE FUTURE OF WORK AND WORKPLACES
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Louise Guay

2. MCPC & ME
My Virtual Model
• MCPC 2005 (Hong Kong)
• MCPC 2007 (Boston+Montreal)
Montreal Living Lab
• MCPC 2011 (San Francisco)
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3. MONTREAL LIVING LAB
Open Innovation/Codesign Center
• Not-for-profit (2010)
Activities
• Public-private-citizen
• Collaboration
• Open forums
• Open science
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4. BIXIWIKI 2.0
Open innovation
• 3-month citizen project
• 50 users / 20 merchants
Codesign projects
• Mobile app prototyping
with Ubisoft
• Info map mashup
for BIXI call center
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5. TRANSPOCAMP MONTREAL
Open Forum (2011/2012)
• Multimodal integration
• Serious games
• Mobile payment
Hackathon
• Open data
• Open source
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6. QUARTIERdelaGARE.CA
Urban Planning
• Social acceptability
• TOD who?
• TLA = 3-letter acronym
Codesign Project
• WYSIWYG modeling
• Online 3D interactive survey
• Google Earth + SketchUp
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7. CIRANO
Interuniversity Research Center
on Organization Analysis
• Experimental economics lab
• Gamification
• Big data analysis
• Risk analysis
• Sustainable development
• Change management
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8. FROM MOBILITY TO MOBILISATION
TEDx-HECMontréal 2013
• Shift in the workplace
• Mobile technologies
• Access economy
• Coworking + Networking
• We need more of this
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9. SERENDIPITY AT WORK
Meet Jean-Christophe Uhl
• Strasbourg, Alsace (Fr)
• Operates 2 coworking spaces
• RFID access cards
• Online booking platform
Scaling for mass-market is…
• Doable
• Desirable
• Profitable
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10. INTERSPACE NETWORK
How to scale?
• Share memberships
• Talent communities
• Share resources
• Electronic access pass
• Booking & billing systems
• On-demand rentals
• Optimize per seat revenues
• Foster new operators
• Lower entry costs
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11. SERVICE PLATFORM
E-ACCESS CONTROL
Real-time inventory
• Cloud-based
• E-locks
• Smartphones
/smart cards
BOOKING & BILLING
On-demand rentals
• Seat/table
• Meeting rooms
Data analysis
Integrates with
existing APIs
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Your workplace
• Available near your
home
• Open to everyone
Reinvesting to
support new
operators
LOCAL & SOCIAL
COMMUNITIES

12. PROVEN SOLUTION
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KABA System 6000
(Cloud server)
Remote
management
Online booking
+ Communities
Affiliated operators
(Secured VPN)
Smartphone
(Bluetooth)
or Smart cards

13. GROWING TOGETHER
In cities, suburbs & country towns
• 300+ centers
• 15,000 seats
• 75,000 members
3-year plan
• Operators stay independent
• Transaction-based fees
• Affordable pricing to end-users
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14. MARKET
69% of employees are mobile
23% of workforce is self-employed
Individuals
• Entrepreneurs, freelancers,
start-ups, employees
Organisations
• SMEs, governments,
corporations
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15. OPPORTUNITIES
Coworking spaces operate in solo
• Pool common resources
Self-employment is rising
• Available talent communities
Low revenues for new operators
• Adopt yield management practices
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16. MARKETING STRATEGY
Bottom-up collaboration
• 30+ coworking spaces
• User communities
• Social networks
In-the-field demos
• Technical pilots
• Pop-up spaces
• Jelly & jam sessions
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17. THE FUTURE OF WORK (NOW)
Open Forum
• Montreal, Fall 2015
Bring your own topics (BYOT)
• Sharing economy
• Social innovation
• Inequalities
• Commons
• Self-services
• Etc.
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18. louiseguay@livinglabmontreal.org
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THANK YOU!