Design for platforms in an uncertain future. Service design often involves creating a network of people and things that act together to create a service. Platform design goes beyond designing individual services, towards designing platforms from which multiple services, journeys and interactions can be built. For example, rather than designing a single healthcare service, a platform approach constructs the internal and outward-facing systems that allow a provider to co-ordinate the development and delivery of its whole portfolio of services. Similarly, rather than designing a mobile app, a platform can produce a whole range of services built around a new technology, provided through a network of devices, users, and partners linked by data flows and revenue streams. In this talk, Louise Downe outlines Engine’s approach to designing platforms, the typical challenges projects face and ways teams can successfully address them.

1. CHICKEN SHOPS,
PLATFORMS
& CHAOS
@LouiseDowne / @hereatEngine

2. DESIGNING
THE FUTURE
@LouiseDowne / @hereatEngine

3. AND WHY WE
SHOULDN’T
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4. IMAGE BY
WATCH TOWER

5. @LouiseDowne / @hereatEngine

8. THE FUTURE HAS
NO MORALITY
@LouiseDowne / @hereatEngine

9. DESIGN:
JUST BECAUSE YOU
CAN DO SOMETHING
DOESN’T MEAN YOU
SHOULD
@LouiseDowne / @hereatEngine

10. TECHNOLOGY:
IF SOMETHING
CAN BE DONE IT
PROBABLY WILL BE
@LouiseDowne / @hereatEngine

11. RESTARTING BRITAIN 2 2013 :
‘DISJOINTED INCREMENTALISM’
CHARACTERISES PUBLIC SERVICE
DESIGN: WHERE SERVICES ARE
ALTERED AND ADAPTED BY CHANGING
POLITICAL DRIVERS, PROFESSIONAL
FASHIONS & SHIFTING INSTITUTIONAL
BOUNDARIES...
@LouiseDowne / @hereatEngine

12. IMAGE BY
E.ON

13. IMAGE BY
VIC CASAMBROS

14. IMAGE BY
NASA

15. IMAGE BY
DIUSGOVUK

16. SCIENCE TODAY :
“THE ROVERS ENJOY
CONSIDERABLE POLITICAL
SUPPORT IN CONGRESS”
@LouiseDowne / @hereatEngine

17. IMAGE BY
WELLS FARGO

18. IMAGE BY
BARCLAYS GROUP

20. SHOPPER:
“I DON’T THROW MY
RECEIPTS OUT STRAIGHT
AWAY! THEY CAN STEAL
MONEY FROM YOUR ACCOUNT
IF THEY GET THE RECEIPT
WITHIN 24 HOURS”
@LouiseDowne / @hereatEngine

21. WHEN WE DON’T
KNOW HOW A
THING WORKS
WE MAKE IT UP
@LouiseDowne / @hereatEngine

22. FUNCTION
FOLLOWS FORM
@LouiseDowne / @hereatEngine

24. DAVID WEINBERGER :
“SMALL THINGS
LOOSELY JOINED”
@LouiseDowne / @hereatEngine

28. WE CAN ONLY
TRUST SOMETHING
IF WE THINK WE
KNOW HOW
IT WORKS
@LouiseDowne / @hereatEngine

29. DESIGN BORDERS
NOT BOUNDARIES
@LouiseDowne / @hereatEngine

30. LEARN TO SCALE
HONESTLY
@LouiseDowne / @hereatEngine

31. TAKE UBIQUITY
SERIOUSLY
@LouiseDowne / @hereatEngine

32. BE MODULAR
@LouiseDowne / @hereatEngine

33. ANTICIPATE
FUTURE BUSINESS
NEEDS
@LouiseDowne / @hereatEngine

34. CREATE
AFFORDANCES
@LouiseDowne / @hereatEngine

35. DON’T DESIGN
THE FUTURE
@LouiseDowne / @hereatEngine

36. DESIGN
SOMETHING
THE FUTURE
CAN DESIGN
@LouiseDowne / @hereatEngine