1) Christian Louboutin is a famous French shoe designer known for his signature red soles. He was inspired to design shoes from a young age after watching dancers in Paris. 2) Louboutin started his career in the 1980s and worked for other designers before opening his own store in Paris in 1992. He is known for his high quality, architectural shoe designs and use of red soles. 3) Louboutin has built an international luxury brand with worldwide stores and celebrity clientele. He continues to successfully expand his brand into new product categories while maintaining his reputation for quality and innovation in shoe design.

1. Christian Louboutin Taylor Hinds & Courtney Ballard BUS438, Professor Dan Lake

2. CNN Clip http://www.cnn.com/2011/WORLD/europe/03/24/paris.louboutin.shoes/index.html?iref=allsearch

3. Born in Paris in 1964 as the youngest child of five sisters, Louboutin was drawn to footwear from an early age.

5. "I would watch the girls going up and down the stairs with these very heavy headdresses on, and they never looked at their shoes," he says. "That's where I learned that shoes are all about posture and proportion.”

6. Always wanted to be a shoe designer, but never thought of it as a profession until he was given a book about shoe designer Roger Vivier.Early Inspiration

7. Design One of his earliest memories is seeing a sign prohibiting the wearing of stiletto heels in a Paris museum -- warning of potential damage to the wood floors. "I wanted to defy that. I wanted to create something that broke rules and made women feel confident and empowered.” The actual build of his shoes is architecturally inspired. He cites the gravity-defying buildings of Brazilian architect Oscar Niemeyer as an influence.

9. Began career as a designer for Charles Jourdan in 1981

10. Freelance stints for YSL and Chanel

11. Worked for Roger Vivier in 1989

12. Worked as a landscaper in ‘90 & ‘91

13. Msr. Louboutin opened his first flagship Paris store in 1992

15. While working on a prototype in his studio in 1992, Louboutin searched for a way to match the shoe to a colorful sketch.

16. Feeling that the sole of the shoe was too dark, he painted the bottom with a bottle of red nail polish.

18. Neutral, everyday colors

19. Patent or matte finish

21. Building an Empire It was with the 2004 addition of a second NYC store on Horatio St. that his U.S. business really took off. Louboutin said the shop gave him greater exposure to a younger, hipper customer. Began designing shoes for the catwalks of Chloé, Lanvin, McQueen, Viktor & Rolf, Jean Paul Gaultier, YSL and Roland Mouret.

22. Celebrity Clientele Oprah, Sarah Jessica Parker, Lady Gaga, Victoria Beckham, Blake Lively, Dita von Teese, Katie Holmes, the Kardashians and hundreds of other Hollywood stars among his loyal clientele. Red-soled red carpet appearances increase promotion with little company effort. Featured in Sex & The City Movie

23. Though he doesn’t go out of his way to court the famous, Louboutin values his celebrity endorsers. “I take a lot of pride in the fact that with all the choices in the world, celebrities still choose my shoes,” he said. “Shoes are objects of desire. I’m not going to throw tons of shoes at someone so that they’ll wear them. [The desire] has to come from the person.”

24. Sweet Success Even in a year when high-end retail struggled to recover, Christian Louboutin was the force to be reckoned with. His unique grasp of luxury consumers of all ages was never more obvious than in 2010, when he was honored with Footwear News Person of the Year. While other designers were forced to cut staff and reduce their retail footprints, Louboutin expanded his global empire.

26. “The reality is that I now have a COO who is really organizing everything, and that definitely makes a difference. But at the end of the day, it’s because the shoes are selling.” –C.L.

27. In the last 11 months, Loubi opened 12 stores, including Beirut, Dallas, Dubai, Miami, Madrid and Tokyo. Only 20 existed prior to this year’s expansion.

30. Red Soles

31. Dress Shoes

33. Clutches

35. $150

36. Sold out in 2 hrs

38. Ads from department stores

39. Featured in magazine editorials

40. Ad campaigns for website

41. Discount Sales

42. Few & far between

43. Outlet Sales

44. Ruelala.com

46. Brand Cohesion

47. Store

48. Website

49. Color Association

50. Red Sole

51. Red/black

52. Quality

53. Handcrafted

55. Select High-End Retailers

56. Saks, Neiman, Nordstrom

57. Official Online Store

58. Carefully Chosen Boutiques

59. Location

60. Décor

61. Designed/decorated by Louboutin himself

63. Bridal

64. Fabrics & Colors

65. Personalization

66. Initials

67. Msr. Louboutin

68. Shoe Signings

69. Friendly

71. Do you think CL could have achieved its present success without the unique but simple (red bottom) logo? What do you think of his red bottom logo? “The success of CL was strictly fortuitous and had little to do with great decision making.” Evaluate this statement. Do you think the high-end industry has limited potential? Or is it still a growth industry? Opinions and rationale, please. Looking at CL today, do you think its expansion into handbags and men’s shoes were valuable expansion opportunities? In what ways do you think CL customers are segmented? Which segments or niches would you consider to be CL’s prime targets? Which segments probably would not be? Do you think CL will remain dominant in its niche despite it’s competitors? Why or why not?

72. "When a woman buys a pair of shoes, she never looks at the shoe. She stands up and looks in the mirror, she looks at the ass, from the front, from the side, blah blah blah. If she likes herself, then she considers the shoe.” –Christian Louboutin

73. Sources http://www.wwd.com/footwear-news/person-of-the-year-christian-louboutin-3391433?full=true http://www.time.com/time/magazine/article/0,9171,1731871,00.html http://www.guardian.co.uk/lifeandstyle/2010/mar/19/christian-louboutin-high-heels http://www.cnn.com/2011/WORLD/europe/03/24/paris.louboutin.shoes/index.html?iref=allsearch http://blog.luxuryinstitute.com/?p=993