1. The document proposes a co-branded product called the o.d-Pod, a watch developed by o.d.m. that has embedded iPod capabilities, allowing users to store and play up to 200 songs. 2. o.d.m is a Hong Kong-based watchmaker known for stylish, minimalist designs, while Apple is famous for the iPod, iPhone, and other devices. 3. The o.d-Pod is intended to be trendy and intuitive like music and fashion, coming in various colorful designs. It would sync with iTunes and allow headphone plugging.

1. CHINDY LIENI D T E R M IIMKTG110Dr. William Rice

2. Co-BrandingWhen O.d.m. met iPodO.d-Pod

3. Backgroundo.d.m. was established in Hong Kong in 1999. It’s a highly designed technical timepieces created for style conscious consumer. The company mission is to be “original, dynamic, & minimalist” and this philosophy inspired the company name. o.d.m is well-known worldwide for its funky, futuristic, and trendy watch targeted for fashionable youth and young executive who are looking for something classy, unusual, and sophisticated. Apple was established in 1976 in Cupertino, California. This multinational company is popular for its legendary Macintosh line of computers, iPod, iPhone, and iPad. Apple’s philosophy is to create aesthetic design for consumer electronics needs. The company is also well-known with its distinctive advertising campaigns.

4. Product Descriptiono.d-Pod is an innovative design watch with embedded iPod capabilities. This is the firstgeneration watch that acquired such technology. O.d-Pod is designed to be trendy, intuitive, and fun- just like music and fashion. It’s available in trendy and colorful designs. You can easily plug and unplug your headsets from your special designed watch. Your watch is re-chargeable and you can sync up to 200 songs!With o.d-Pod , you are most definitely ready to rock!

5. PROTOTYPESTrendy o.d-Pod is available in variety of designs

6. Price The price of o.d-Pod varies based on the watch’s design. The price starts from USD $149-279. o.d-Pod offers a 2-years warranty. If there is anything wrong with the o.d-Pod, you can send it to the official repair center for o.d-Pod .

7. Target Marketo.d-Pod targets both female and male group.This product gears specifically to: Fashionable youth age ranges between 12-17 and also young executive age ranges from 25 and 35

8. Promotion Focus ToolsBoth O.D.M. and Apple are worldwide-known brand names. This could be a competitive advantage for the new product. Apple, of course is popular with its distinctive advertising campaigns, so it can contribute so much for o.d-Pod promotion.Social Media BuzzIn-store Display and P.O.PPrint AdsO.D.M. & Apple Websites

9. O.D.M & Apple WebsitesWhen the product is launched, on the home page of each company’s website, the promotion for o.d-Pod should be displayed for at least a month. The tagline could be:o.d-Pod, The new generation for watch

10. In-Store Display/P.O.PAttractive and eye-catching displays will definitely draw people’s attention. This can increase the traffic at the store as well as the prospect sales.

11. Social Media BuzzApple & O.D.M can spread the words via social media such as Facebook and Twitter.This is going to be a huge marketing buzz for o.d-Pod.

12. Print-AdsO.d-PodIntroducing the new generation of Watch

13. Print AdsO.d-PodWhen O.D.M met iPod

14. Print AdsThe Print Ads will run on magazines such as Seventeen, Teen Vogue, and Fortune. The ads will run for period of 6 months.

15. Product PlacementI thought this is a great place to advertise o.d-Pod since it’s a famous musical comedy-drama. The target audience for glee also fits the target market. The actors and actresses can endorseo.d-Pod during the show.

17. References:http://www.odmdesignusa.com/enghttp://www.apple.com/http://www.odm-design.com/odm/index.html