Rooflife & GrownDownTown design and create green spaces in urban environments to address sustainability challenges. They have designed several interior vertical gardens, exterior green roofs with urban farming, and green products. Their projects range from greenhouses and indoor gardens to extensive rooftop farms that provide produce for restaurants. They aim to create green oases that are edible, resilient, and improve urban living.

1. Lookbook projects & design
FOR CITIES, FOR LIFE, FOR OUR FUTURE.
WE DESIGN AND CREATE GREEN OASES
IN AND ON TOP OF BUILDINGS.
Rooflife | GrownDownTown

2. We Are Urban Green
Designers
Rooflife and GrownDownTown design and create innovative and smart solutions to solve urban challenges
by making cities green, edible, resilient and liveable again. We design green architecture, urban farming
solutions, rooftop gardens, indoor greenlungs and many other green solutions. We always design from a
circular point of view to minimize waste and our ecological footprint.
We could define our projects as:
> Interior
> Urban Farming
> Exterior
> Products

5. Interior
Joolz
Year: 2016
Location: Amsterdam North
Edible: No
Product: 120m2 Tropical and Desert Garden,
Outdoor Plants
At the new headquarters office of Joolz, we desig-
ned and constructed three greenhouses with
tropical plants in the middle of the office. During
the design stage of architectural agency Space
Encounters we were involved in an early stage to
think about water management, climate control,
typification of greens and the greenhouse design.
Especially for this project, we build a waterbasin for
the plants to give access to water whenever they
are thirsty.
“Finalist ARC Interior Awards 2016”
“First prize VHG Interior Landscaping 2017”
“Finalist BNA Next Step Award 2017”

9. Interior
B.
Amsterdam
Year: 2014-now
Location: Amsterdam West
Edible: No
Product: IndoorPlants, LightTherapy
The old IBM office building has been converted
into an incubator for start-ups and entrepreneurs.
Inside the building there are numerous plants of all
types that decorate the floors, tables and ceilings.
All require little maintenance due to our smart irri-
gation systems. The building is 50 by 50 meters
so the heart of the building doesn’t have any direct
daylight. To keep plants alive we have installed LED
lights.

10. Interior | Urban Farming | Exterior
Bureau
Year: 2016
Location: Amsterdam West
Edible: Yes
Product: Rooffood Garden, IndoorPlants,
OutdoorPlants
In the summer of 2016 B.Amsterdam opened the
upscale restaurant Bureau that focusses mainly on
business lunches, dinners and events. Guests can
enjoy the 1750m2 rooftoppark and the chefs har-
vest from that park for the meals and fresh mint tea.
Workers or visitors, now have the ability to take a
break for an inspirational session, a snack or a drink
on the green roof.
“Finalist Entree Awards ‘Dare Devil’ 2016”

13. Urban Farming | Exterior
B.
Amsterdam
Year: 2015
Location: Amsterdam West
Edible: Yes
Product: Rooffood Garden, OutdoorPlants
At the edge of the pond you will find a small mint
meadow with eight different flavors of mint. You
can also find a Mediterranean herb garden as well
as a variety of 15 different vegetables around the
old Trabant. This 1750 m2 of intensive greenroof
has fruit trees, shrubs with fruits, grapevines and
an edible flower meadow. The green on the roof is
fertilized with homemade worm compost from the
Worm Hotel. The 10 chickens are fed using scraps
from the kitchen, providing fresh eggs for immedi-
ate use. Everything from the roof is recycled and
used on the premises by the kitchen staff.

17. Interior | Urban Farming | Exterior
Zoku
Year: 2016
Location: Amsterdam East
Edible: Yes
Product: Rooffood Garden, Subtropical green-
house, IndoorPlants
In spring 2016, Zoku’s long-stay hotel opened its
doors in Amsterdam. The beautiful rooftop garden
and indoor planting is provided by us to make
their guests’ stays extra special and comfortable.
On the rooftop, we have integrated the crops and
plants to go with the exterior design. We accomplis-
hed this by designing special furniture to match the
architectural style of the building and of Concrete
Architects. The furniture also permits a clever irriga-
tion system so the herbs can continue to look and
taste nice and fresh.
“Winner Entree Awards Best Hotel Concept 2016”
“Winner European Hotel Design Awards 2016”

20. Urban Farming | Exterior
Casa 400
Year: 2016
Location: Amsterdam East
Edible: Yes
Product: Rooffood Garden, VegeTable,
FreshCabinet, Sunny GrowingGreens
Casa 400 is a unique hotel concept that combines
student accommodation with hotel rooms. Since
the construction of a green roofterrace in 2016, this
hotel has grown in popularity. NEST is a stunning
rooftop bar with a great view over Amsterdam. We
installed the fresh herbs on the roof, that are used
for the drinks at the bar.

24. Urban Farming | Exterior
Simmons
&Simmons
Year: 2010
Location: Amsterdam South
Edible: Yes
Product: 550m2 rooftop herb garden
This was the first large rooftop herb garden, reali-
zed for the staff of law firm Simmons & Simmons. A
550m2 terrace with roof dividers and borders that
are full of herbs, vines and numerous edible flowers.
The lower deck is filled with plants that climb up the
railings of the cortensteel installations. Employees
and their clients can enjoy this outdoor space in a
green environment. In addition to the lower deck
we made a connection to a second terrace where
visitors can catch some sun.

27. Exterior
WOW
Year: 2015
Location: Amsterdam West
Edible: No
Product: Grasheuveldak
The ‘grashillroof’ is an in-house innovation,
which was first showcased on the roof of WOW
Amsterdam. This technical greenroof innovation
was developed together with the municipality of
Amsterdam. The ‘grashillroof’ is a sloping roofs-
cape, similar as in a natural landscape. Due to the
hilly landscape, water fields arise with the aim to
attract other types of insects and birds. The hills are
created by the use of lightweight recycled polys-
tyrene. This makes it the first roof that can store
water and attract biodiversity within the constructi-
onal lightweight boundaries of a roof.

28. Exterior
Kavel 2b
Year: 2017
Location: Amsterdam West
Edible: No
Product: Roofgardens and terraces
This building designed by MVRDV, a renowned
Dutch architectural firm, has a desire to become
the first renovated building that consists of 80%
biobased materials. We designed and engineered
the greenroofs and green courtyard. Especially
for this project a biobased greenroof solution was
designed, built solely of biobased materials.

31. Voortuinen
Exterior
Year: 2017
Location: Amsterdam West
Edible: No
Product: Vertical green
The ‘Voortuinen’ is a residential building consisting
of fourteen floors, all apartments have a private
terrace with their own ‘front yard’. We designed
and engineered the 122 trees that fill up the ter-
races. The roof is part of this design, where it will
be possible to generate energy and store water at
the same time. The stored water in the waterbasin
on the roof will be used to irrigate the numerous
trees. A selection of 6 trees were made to fit the
tough circumstances of this architecture. Overall,
a project that shows how the future of architecture
will look like.

35. Urban Farming | Products
Rooffood
Projects: Old School | Restaurant Vermeer |
Daklab HvA
Location: Amsterdam Centre
Edible: Yes
Product: 200m2+ Rooffood garden
With our ‘Full service fresh concept’ we comple-
tely unburden our customers by not only delivering
fresh edibles, but also placing, checking, watering
and collecting crops.
Michelin star quality
In 2013 we started experimenting with a new kit-
chen garden system on the roof of the NH Barbizon
Hotel to be used for the chefs in the kitchen of
Michelin star restaurant Vermeer. Together with
Lindenhoff Open Tuin we developed a full service
system, where the plants are nursed in the green-
house near Amsterdam, then delivered and placed
into the roof system. After harvesting by the chefs
the crates are removed, replaced and recycled by
the Lindenhoff. This makes it a closed loop system.
Capillaire kegels
Waterwick
Water
Gewas

39. Products
Products
Projects: B.Amsterdam | StayOkay | Joolz |
PostNL | Restaurant Vermeer | Vinkeles | Hilton
Double Tree | Bijenkorf | StayOkay | East 57
< Left: Keskweke Deluxe (RAL colors)
> Right: Keskweke
Next page
< Left: FreshCabinet and restaurant herbs
> Right: VegeTables and restaurant herbs
“How we make it easy and nice to grow plants
inside? We take a pickle jar, we Click&Wick a plant.
We fill the jar with water and place the plant inclu-
ding Wick in the jar. Put it in front of a window, just
grow and clean the air! You’ll notice when the plant
needs water, the wick does the rest.”

43. Products
Products
< Left: VegeTable
> Right: Lindenhoff enterprise
Next page
< Left: FreshTable and Freshoirs
> Right: Crops from Lindenhoff
Full service fresh concept
Together with social enterprise Lindenhoff we deliver
a full service concept. The edible flowers, sprouts,
vegetables and herbs are grown in the greenhouse
of the Lindenhoff by organic principles. Lindenhoff,
being a social enterprise, trains and guides people
with a distance to the labor market. The Lindenhoff
people not only grow the greens but also deliver
and place the crates in the roof or indoor system.
They check the crops at the customer location, as
well as the water and light conditions. Crates that
have been fully harvested by the chefs, are taken
back to the greenhouse for recycling.

46. Rooflife & GrownDownTown
WHERE GREEN INNOVATIONS SPROUT
Some of our clients:
Bijenkorf | B. Amsterdam | Bureau Amsterdam | Zoku | Casa400 | MVRDV | TANK Architects | Van der Vorm Vastgoed | Vinkeles
PnB Paribas | WOW Amsterdam | Bibi van der Velden | Conscious hotel | CBRE | HvA | Joolz | Restaurant Vermeer
NEST | Old School | Crowne Plaza | Greenpeace | Simmons & Simmons | Stichting TOK | StayOkay | East 57 | Hilton Double Tree
Contact:
John M Keynesplein 12-46
1066 EP Amsterdam
www.rooflife.nl | info@rooflife.nl
www.growndowntown.com | info@growndowntown.com