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Look Who's Talking-Portsmouth
The document discusses the importance of monitoring social media and outlines key strategies for responding to feedback and criticism effectively. It includes recommendations for tools to track online mentions, the significance of adhering to social media policies, and best practices for responding to customers in a professional manner. Additionally, it offers case studies and resources for further learning on social media management.
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Look Who's Talking-Portsmouth
- 1. LOOK WHO’S TALKING Morriss Partee Monday, June 14, 2010
- 2. WHAT WE’RE COVERINGTODAY • INTRO/BACKGROUND • MONITORING • RESPONSE • CASE STUDIES • RESOURCES Monday, June 14, 2010
- 3. Monday, June 14,2010
- 4. “MARKETS ARE CONVERSATIONS” –THE CLUETRAIN MANIFESTO, 1999 Monday, June 14, 2010
- 5. MONITORING WHAT’S BEING SAID ABOUT YOU Monday, June 14, 2010
- 6. • TWEETBEEP • TWITSCOOP • YELP! • EPINIONS • GOOGLE ALERTS Monday, June 14, 2010
- 7. ENTERPRISE-WIDE MONITORING • RADIAN6 • HUBSPOT • SCOUT LABS • ATTENSITY360 Monday, June 14, 2010
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- 9. KNOW YOUR FI’SSOCIAL MEDIA POLICY Monday, June 14, 2010
- 10. EDUCATE ALL STAFFAND BOARD ON FI’S SOCIAL MEDIA POLICY Monday, June 14, 2010
- 11. EVALUATE IF IT’SRESPONSE WORTHY Monday, June 14, 2010
- 12. SEND IT TOTHE RIGHT PERSON Monday, June 14, 2010
- 13. WHEN RESPONDING: TAKE A DEEP BREATH YOU ARE THE PROFESSIONAL Monday, June 14, 2010
- 14. WHEN RESPONDING: ACKNOWLEDGE THE ISSUE Monday, June 14, 2010
- 15. WHEN RESPONDING: USE A HUMAN VOICE Monday, June 14, 2010
- 16. WHEN RESPONDING: APOLOGIZE Monday, June 14, 2010
- 17. WHEN RESPONDING: STATE ACTION STEPS TO RESOLUTION Monday, June 14, 2010
- 18. WHEN RESPONDING: GIVE SOMETHING AS A GESTURE OF GOODWILL Monday, June 14, 2010
- 19. WHEN RESPONDING: RESPOND PUBLICLY, AT THE SOURCE Monday, June 14, 2010
- 20. NEVER: CRITICIZE THE CUSTOMER Monday, June 14, 2010
- 21. NEVER: FAN THE FIRE Monday, June 14, 2010
- 22. NEVER: ASK TO THEM TO TAKE IT DOWN Monday, June 14, 2010
- 23. NEVER: RESPOND ANONYMOUSLY Monday, June 14, 2010
- 24. CASE STUDIES Monday, June14, 2010
- 25. WORST BANK EVER Monday,June 14, 2010
- 26. DARREN BAREFOOT VS. VANCITY Monday, June 14, 2010
- 27. SHORT SALE DEPARTMENT Monday,June 14, 2010
- 28. SICK AND TIREDOF FEES- TIME TO SWITCH Monday, June 14, 2010
- 29. Monday, June 14,2010
- 30. Monday, June 14,2010
- 31. Monday, June 14,2010
- 32.
- 33. WILLIAM AZAROFF, Monitoringyour brand health WILLIAM AZAROFF, Responding to bloggers DREW McLELLAN, 6 Steps to take if your company is criticized in a blog post JOHN SOAT, Reputations at risk MORRISS PARTEE, Motrin gives itself a migraine CHRIS LOCKE et al, The Cluetrain Manifesto RYAN UNDERWOOD, Tell us what you really think Monday, June 14, 2010
- 34. LESLEY LAMBERT, BofAis on Twitter for the win STEFAN BETZOLD, SM Monitoring Tools-an overview DAN SCHAWBEL, Top 10 reputation tracking tools DARREN BAREFOOT, I wanted to love Vancity, but now I loathe them CULLEN WATERS, Vystar CU - Worst bank ever JEFFRY PILCHER, Fighting axe grinders and their online vendettas Monday, June 14, 2010
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- 36. Photo credits: Social Media Landscape: Fred Cavazza Web: Wildcardpoet Mad Bunny and the big ear: Yves Lecoq Monday, June 14, 2010
- 37. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413·535·0621 http://everythingcu.wordpress.com Friend me on EverythingCU, Facebook, Twitter, LinkedIn Monday, June 14, 2010