This document contains snippets from various sources on topics related to design thinking, creativity, and innovation. It discusses asking the right questions, building ideas, seeking criticism, diving deep into details, sketching concepts, thinking in stories, and selling dreams. The document advocates looking at the world with fresh eyes, feeding curiosity, and experiencing things yourself.

1. JEROEN VAN GEEL
LOOK, THINK,
IMAGINE, CREATE
@je roenvangeel

2. HELLO WORLD!
HOW ARE YOU?

3. ASK THE RIGHT QUESTIONS
STEP BACK

4. HOW?

5. HOW?
WHY?

6. THEORY OF CHANGE
ACTION OUTPUT OUTCOME IMPACT

7. LOOK AROUND YOU
FEED YOUR
CURIOSITY

8. SEEING THE WORLD FOR THE FIRST TIME - YOTSUBA&!

9. CHIP HEATH
“WHEN WE ARE
GIVEN KNOWLEDGE,
IT IS IMPOSSIBLE TO
IMAGINE WHAT IT’S
LIKE TO LACK THAT
KNOWLEDGE”

10. TAKE THE RIDE. EXPERIENCE IT YOURSELF.

11. THINK SMART
BUILD
AN IDEA

12. TRY TO UNTANGLE THE COMPLETE PICTURE.

13. A GREAT CONCEPT CAN BE EXPLAINED IN AN ELEVATOR RIDE.

14. D-REIZEN
“WAT VOOR JOUW EEN LAST-MINUTE NAAR DE ZON IS, IS VOOR DE
ANDER EEN LUXE FAMILIEHOTEL IN ANDALUSIE.”
D-REIZEN– YOUR LAST-MINUTE IN SPAIN IS MY FAMILY TRIP TO THE SUN

15. GEHEUGEN VAN NEDERLAND
EEN DOOS VOL HERINNERINGEN EN SERENDIPITEIT. JE ZOEKT HET
EEN EN VIND HET ANDER.
GEHEUGEN VAN NEDERLAND – SERENDIPITY IN A BOX FULL OF MEMORIES

16. 9292 – FROM HOME TO GRANDMA, FROM TRIP ADVICE TO PERSONAL ADVICE

17. 9292 – FROM HOME TO GRANDMA, FROM TRIP ADVICE TO PERSONAL ADVICE

18. SCHIPHOL BOARDING – WELCOME ON BOARD! THE TRIP HAS BEGUN!

19. DEFINE THE RULES
BUILD
A WORLD

20. IF THIS IS WHAT IT IS
IT’S IMPORTANT TO DEFINE WHAT IT IS

21. THAN THIS IS WHAT IT’S NOT
BUT EVEN MORE IMPORTANT TO DECIDE WHAT IT IS NOT

22. BRAND TRANSLATION
[…] 9292 IS MORE THAN JUST A DATABASE FOR FINDING
THE FASTEST ROUTE. […] IT’S A TRAVEL PARTNER. A FRIEND
THAT WILL HELP YOU BEFORE OR DURING YOUR TRIP TO
GET TO YOUR DESTINATION. IT TRIES TO UNDERSTAND YOU
INSTEAD OF FORCING YOU TO UNDERSTAND HIM. [..]
ACCESSIBLE, PRO-ACTIVE, INVOLVED, OPEN

23. BOLLEN SCHIPHOL

24. SEEK CRITICISM
SEARCH
FOR CONFLICT

25. PAUL ARDEN
“DO NOT SEEK PRAISE,
SEEK CRITICISM”

26. TRUST YOUR GUT

27. PICK UP YOUR SHARPIE
SKETCH IT

29. 6-UP SKETCHBOARD

30. THINK IN STORIES

31. GOD IS IN THE DETAILS
DIVE DEEP

32. MAIL APP
9292 DETAIL
MICROINTERACTIONS

33. 9292 DETAIL
MICROINTERACTIONS
MAILCHIMP

34. 9292.NL PLAN YOUR RETURN TRIP

35. SCHIPHOL AUTOMATED PASSPORT CONTROL FLOW

36. ONCE UPON A TIME…
LET IT
COME ALIVE

37. 37
UX LX 2011 EVERY PRODUCT HAS A PERSONALITY 37

38. 38
UX LX 2011 H E
T VW BEETLE IS DESIGNED TO PUT A SMILE ON YOUR FACE 38

41. YOU WANT IT!
SELL
THE DREAM

42. PITCH EVERY IDEA LIKE DONALD DRAPER

43. THANK YOU!
E-MAIL
MAIL@JEROENVANGEEL.COM
TWITTER
@JEROENVANGEEL
WORK
WWW.FABRIQUE.NL