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JEROEN VAN GEEL




  LOOK, THINK,
IMAGINE, CREATE

                       @je roenvangeel
HELLO WORLD!
HOW ARE YOU?
ASK THE RIGHT QUESTIONS




STEP BACK
HOW?
HOW?
WHY?
THEORY OF CHANGE

ACTION   OUTPUT   OUTCOME   IMPACT
LOOK AROUND YOU




FEED YOUR
CURIOSITY
SEEING THE WORLD FOR THE FIRST TIME - YOTSUBA&!
CHIP HEATH


“WHEN WE ARE
GIVEN KNOWLEDGE,
IT IS IMPOSSIBLE TO
IMAGINE WHAT IT’S
LIKE TO LACK THAT
KNOWLEDGE”
TAKE THE RIDE. EXPERIENCE IT YOURSELF.
THINK SMART




 BUILD
AN IDEA
TRY TO UNTANGLE THE COMPLETE PICTURE.
A GREAT CONCEPT CAN BE EXPLAINED IN AN ELEVATOR RIDE.
D-REIZEN

“WAT VOOR JOUW EEN LAST-MINUTE NAAR DE ZON IS, IS VOOR DE
       ANDER EEN LUXE FAMILIEHOTEL IN ANDALUSIE.”




  D-REIZEN– YOUR LAST-MINUTE IN SPAIN IS MY FAMILY TRIP TO THE SUN
GEHEUGEN VAN NEDERLAND

EEN DOOS VOL HERINNERINGEN EN SERENDIPITEIT. JE ZOEKT HET
                 EEN EN VIND HET ANDER.




 GEHEUGEN VAN NEDERLAND – SERENDIPITY IN A BOX FULL OF MEMORIES
9292 – FROM HOME TO GRANDMA, FROM TRIP ADVICE TO PERSONAL ADVICE
9292 – FROM HOME TO GRANDMA, FROM TRIP ADVICE TO PERSONAL ADVICE
SCHIPHOL BOARDING – WELCOME ON BOARD! THE TRIP HAS BEGUN!
DEFINE THE RULES




  BUILD
A WORLD
IF THIS IS WHAT IT IS




IT’S IMPORTANT TO DEFINE WHAT IT IS
THAN THIS IS WHAT IT’S NOT




BUT EVEN MORE IMPORTANT TO DECIDE WHAT IT IS NOT
BRAND TRANSLATION
[…] 9292 IS MORE THAN JUST A DATABASE FOR FINDING
THE FASTEST ROUTE. […] IT’S A TRAVEL PARTNER. A FRIEND
THAT WILL HELP YOU BEFORE OR DURING YOUR TRIP TO
GET TO YOUR DESTINATION. IT TRIES TO UNDERSTAND YOU
INSTEAD OF FORCING YOU TO UNDERSTAND HIM. [..]




ACCESSIBLE, PRO-ACTIVE, INVOLVED, OPEN
BOLLEN SCHIPHOL
SEEK CRITICISM




  SEARCH
FOR CONFLICT
PAUL ARDEN

“DO NOT SEEK PRAISE,
     SEEK CRITICISM”
TRUST YOUR GUT
PICK UP YOUR SHARPIE




SKETCH IT
6-UP SKETCHBOARD
THINK IN STORIES
GOD IS IN THE DETAILS




DIVE DEEP
MAIL APP




   9292 DETAIL

MICROINTERACTIONS
9292 DETAIL

MICROINTERACTIONS




    MAILCHIMP
9292.NL PLAN YOUR RETURN TRIP
SCHIPHOL AUTOMATED PASSPORT CONTROL FLOW
ONCE UPON A TIME…




  LET IT
COME ALIVE
37
UX LX 2011   EVERY PRODUCT HAS A PERSONALITY   37
38
UX LX 2011 H E
         T       VW BEETLE IS DESIGNED TO PUT A SMILE ON YOUR FACE   38
YOU WANT IT!




   SELL
THE DREAM
PITCH EVERY IDEA LIKE DONALD DRAPER
THANK YOU!


         E-MAIL
MAIL@JEROENVANGEEL.COM


       TWITTER
   @JEROENVANGEEL


        WORK
   WWW.FABRIQUE.NL

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