assignment: Create a presentation that captures your INSIGHTS and HIDDEN OPPORTUNITIES. What types of things had you missed before? What were your biggest surprises? Are there opportunities hidden in plain sight?

2. Maybe you haven´t noticed….

3. the smell of snow.

4. Snow Tea is quite an experience.
This bubble tea concept is inspired in
a laboratory, which includes a
running band where you can put your
tapioca or jellys towards the “bubble
tea makers”. The environment itself is
comfortable and every cup is sealed
with catchy phrases like “Break the
stress”.

5. An interesting fact about the place
itself is that the herbal tea plays an
important role. However, there`s no
sign of what kind of teas they have
since its odorless.
Just to enhace to experience i would
recommend to add herbal essences
in the environment that attract clients
with the smell.

6. Also, the laboratory/factory
concept that inspired Snow Tea
must be considered in order to
add sound effects like the
characteristic sound of bubbles
exploding or machines working
mixed with music according to
this environment.

7. “Mom... pleaaase?!”

8. A boring videogame retail store. And
that s it!
However, there could be some major
points in order to reach a new
segment: annoying Nintendo-loving
kids that depends on their parents
approval (mostly from the mom) to
buy a video game.

9. So, Game Planet might use a
promotional strategy in terms to
“advice” kids on: “How to deal
with mom to buy that
videogame you want!”

10. the warmth of a frozen smile

11. Although the smile is the center and the
essence of Yogen Früz, the place (and staff)
itself is cold and lacks of reasons to smile.
So, it is imperative to send a clear message:
“We want to make you happy, we really want
to see you smile and we have a light dessert
to achieve it!”
One way to this is by “crafting” an “eatable
smiley logo” into the frozen yogurt as a
signature.

12. 音楽と色/ music and colors

13. The name Kuru Kuru refers to
“crazyness” or “insanity” in their
native japanese. This term also
indicates “fun”.
This colorful running sushi could be
even more crazy (and funnier) if it
had J-Pop music videos in order to
enhace the experience.

14. Maybe its time to notice
everything around you.