The document discusses the importance of storytelling in engaging audiences, emphasizing that effective stories establish emotional connections and should be simple, memorable, and relatable. Key elements include knowing your audience, being transparent, and using appropriate mediums to convey your message. It encourages creativity and taking risks while crafting and sharing your story.

1. Longstride2013 BeingSmarterWithSocial
THE POWER OF STORIES
how to get
people to listen
A N D

2. Longstride2013 BeingSmarterWithSocial
#NPOStory
@wearelongstride

4. What makes a good story?
How do you tell them?
Where do you tell them?

5. WHY? how? WHAT?
TELL YOUR STORY INSIDE OUT
Simon Sinek was the first to articulate the concept in this way, dubbing it The Golden Circle.

6. From Madison Avenue to Sherwood Forest

9. OF A SOLID STORY
Relatable
emotional
Memorable
SIMPLE
Shareable

10. Every good story establishes a connection
with people. They can understand, empathize
or associate with it.

11. Make ‘em laugh.
Make ‘em cry.
Just make ‘em feel something.

12. You can’t let it go.
You don’t want to let it go.
And won’t ever forget it.

13. It’s best to have one or two key points when
telling your story. don’t make consumers/
donors/volunteers think too hard.
K.I.S.S.

14. Good stories are told over and over again.
Maybe even embellished.
And sometimes become legend.
P.S. Please stop saying “viral”.

15. Stories
that Sell

16. Burger King

17. Burger King

18. dos equis

19. dos equis

20. levi’s

21. levi’s

22. troy library

29. GET YOUR
STORY
STRAIGHT

30. 0
2
4
6
8
10
1970 1980 1990 2000 2010
2%
U.S. GIVING AS % OF GDP
Stanford Center on Poverty & Inequality, Giving USA

31. NONPROFITS HAVE THE ADVANTAGE.
REAL WHYS
REAL STORIES
ELEMENTS OF A SOLID STORY
YOU HAVE TO FIGURE OUT WHAT TOOLS TO
USE AND WHERE TO TELL IT.

32. WHAT NOW?

33. Message before Medium
Figure out WHY you’re talking,
then WHO then HOW.

34. WRITE YOUR WHY

35. Be transparent
& top-of-mind

36. USE VISUALS

37. Be holistic & consistent
WEBSITE
SOCIAL
TELEVISION
VIDEO
PRINT

38. START TAKING RISKS
BECAUSE YOU’LL NEVER WIN THE 5K RACE
asking for money
acting like a nonprofitSTOP

39. Longstride2013 BeingSmarterWithSocial
facebook.com/wearelongstride
twitter @wearelongstride
email hi@wearelongstride.com
www.wearelongstride.com
513-315-4870

40. Longstride2013 BeingSmarterWithSocial
This is the point where I awkwardly
ask if anyone has questions and hope I
don’t hear crickets.
Or, I’ve already run out of time.