This document introduces the ZINIO UNITYTM Platform and discusses how it makes digital reading available everywhere. Some key points: - Zinio is the world's largest digital newsstand, offering approximately 75,000 digital publications in 140 countries. - The platform is focused on acquiring and retaining consumers through marketing services. It serves over 10 million active paying users monthly. - The document promotes the Zinio Unity platform's ability to provide a unified reading experience across devices through apps for iPhone, iPad, and Adobe AIR. This allows consumers to access their content from any device or location.

1. The World Just Got More Interesting…
Introducing the ZINIO UNITY™ Platform

2. Zinio is the biggest
newsstand in the world.
With approximately 75,000
reading products for sale, as
an global e-store, Zinio is the
worldwide leader for high
fidelity, interactive published
content not available
anywhere else.

3. Based –San Francisco, New York and Barcelona
Stable – Backed by entrepreneur David H. Gilmour (FIJI Water, Barrick Gold…)
Consumer Focus – Marketing services to acquire and retain
Global – Customers in 140 countries, 26 currencies, 17 languages,
localized for FR, IT, DE, MX, CN, GB, AR, BR, NZ, AU, ES, PL, CH, TW…
Reach – Serving 10M active paying users (in last 24 months)
Robust – Delivering 4M monthly on behalf of 350+ major publishers
Extensive – Over 25M searchable pages in our content repository
Breadth – Over 2,500 top magazine and book titles worldwide

4. From the desk
From the couch
Anywhere
On the go
unity
We make reading
available everywhere

9. Reader 4—Adobe AIR

10. Reader 4—Adobe AIR

11. Reader 4—Adobe AIR

12. Reader 4—Adobe AIR

13. Reader 4—Adobe AIR

14.  Thomas Nelson
 Tokyopop
 Pomegranate
 Chronicle Books
 McGraw-Hill
 Sourcebooks
 Houghton Mifflin Harcourt
 Workman
 Harvard Common Press
 National Geographic
 Wiley
 Rodale
 F + W Media
 Sterling
 Oxford University Press

15. Who Reads Digitally?
Road Warrior
Appeal
* Instant access
* Greater privacy
* Dynamic, high fidelity
* Mobile access/offline access
Personality
* Tech savvy
* Biz traveler/Commuter
* Mobile Savvy
Desires
* Confidentiality
* Advertising – wish they could
instantly learn more
* Will exchange personal
information for targeted ads
*Loves tech, news, sports,
business, hobbies
Organizer
Appeal
* Selection
* Avoids paper/clutter
* Archive/Saving
* Single Issue Options
Personality
* Home enthusiasts
* Loves Gardening/Cooking
* News fan
Desires
* Access to content on
demand
* Ability to search through
“owned” content
•Interest in home, garden,
fashion, news, auto
Tactician
Appeal
* Zooming
* Bookmarking articles
* Watching video
* Archiving/Saving
Personality
* Magazines are an enjoyable
experience
* Loves to read laying down
* Low tech
Desires
* Likes to rip out/save articles
* Likes enthusiast titles, art
and photo mags, ebooks, and
women’s interest
Study Conducted by Harrison Group, 2009

16. Carole Jordorson
Director, Business
Development
UK & Nordic Regions
cjordorson@zinio.com
Stand Z609

17. Situation: Kenn Nesbitt new release, TIGHTY WHITEY SPIDER releasing on April 1
Action: Create awareness of early digital release of new title with coordinated
marketing campaign. Buy TIGHTY WHITEY SPIDER get earlier eBook, HIPPO HAS
THE HICCUPS for free. Both eBooks included embedded audio poems, promotional
creative included banner, left of cover messaging, digital blow-in card
Result: Massive outreach through publisher and author to fans, librarians,
educational blogs and more
Case Study – Sourcebooks Kids Book Promo

18. Situation: Drive interest and sales for Harvard Common Press launch of 50 digital
cookbooks
Action: Create awareness of new digital cook books with a series of strategic email
marketing messages highlighting cookbooks for 4th of July grilling festiviites.
Promotions targeted to Zinio, VIV and Go Read Green subscribers through
targeted email announcements and social media campaigns.
Result: After first three weeks, Zinio sold 120 units (digital list price: $10.36- $15.96)
Case Study – Cookbooks Promo

19.  McGraw-Hill Custom e-Store
 Penguin’s Rough Guides e-Store
 Barnes & Noble “See Inside” Program
 BN.com Digital Integration of Zinio
 Zinio Classic Books
Major 2010 Initiative – Books
Focus is on high-fidelity photo or Illustrative books
underserved by black & white eInk (e.g., cookbooks, photo,
children’s, travel books)
Zinio embarking on 50,000 Digital Book March in 2010

20.  Category Placement on Zinio’s global
newsstand to reach users in 26 local languages
and 17 currencies
 Joint Zinio “Featured” stores will give books
highlighted exposure and cross promotional
benefits alongside popular magazines.
 Books launched and separated into relevant
categories with editorial picks rotated in the
featured section.
 Promotion in monthly category email
promotions
 Participation in special merchandising email
and site promotions
 Reach: 10M subscribers
Retail Marketing Services Prominent
Placement on
Zinio
Newsstand!

21.  Zinio can additionally setup and power a custom
e-bookstore for a publisher, brand series or
specific category.
 Zinio can handle sales transaction and digital
order fulfillment remittance in a localized and
global way.
 Private-Labels are built off of a full-powered
commerce platform with all features included
(search inside, global currencies, languages, etc).
 View other examples at Woman’s Day, Costco, or
Dell.
Retail eStore “Private-Label”

23. The iPhone App
 #1 News App on App Store with
over 2,500 ratings since release
 Read articles like web pages (no
zooming necessary to read text)
 Browse print magazine version
 Read in portrait or landscape
mode
 New magazine notification
 Fast download process
 Read magazines online or offline
 Email articles to friends
 Buy single issues & subscriptions

24. The iPhone App

25. The iPhone App
Allow easy
navigation of all of
your articles in your
magazine

26. The iPad App

27. The iPad App