I completed 12-month internship (June, 2013 to May, 2014) with Disney Destinations Marketing in Orlando, FL. Portfolio showcases the work I did, such as eNewsletters, Holiday eCard, and Walt Disney World Magazines. Enjoy!

1. Lola Lin’s
Portfolio
CRM and Marketing
Professional Intern
The Walt Disney Company
Disney Destinations Marketing
about.me/lolalin

2. Hello!
In the portfolio, you will find the samples that I have been
working on during my 12-month internship with Disney,
including eNewsletters, Holiday eCard, and Walt Disney World
Magazines.
Due to corporate policy, not all information is distributable.
Please contact me if you wish to learn more details. Thank
you.

3. Walt Disney World eNewsletter
Engagement/Relationship Building
Segmented Audience includes FL Residents, U.S., Canada,
and Annual Passholders(who bought annual tickets).
* All eNewsletter are completed by several partners and teams *
*Please click on the eNewsletter samples to experience the magic*

4. July 2013
Subject Line: Scare up fun with
MONSTERS UNIVERSITY Scare Games!
Audience:
Florida Residents

5. July 2013
Subject Line:
Passholder July News
Audience:
Annual Passholders

6. August 2013
Subject Line:
More Passholder News!
Audience:
Annual Passholders

7. September 2013
Subject Line: FL Resident—Fall brings
food, fun, savings and more!
Audience:
Florida Residents

8. September 2013
Subject Line:
Passholder News
Audience:
Annual Passholders

9. October 2013
Subject Line: FL Residents wait all year
for this…
Audience:
Florida Residents

10. October 2013
Subject Line:
Passholder News
Audience:
Annual Passholders

11. November 2013
Subject Line:
1. Holiday magic for FL Residents at Walt
Disney World Resort!
2. Special Holiday Magic just for Florida
Residents

12. November 2013
Subject Line: [First Name] your Fall
Disney Hello is here!
Audience:
U.S. and Canada Registrants

13. January 2014
Subject Line: FL Residents—This is the
year to be here!

14. February 2014
Subject Line: [First Name], your
February Disney “Hello” is here!
Audience:
U.S. and Canada Registrants

15. March 2014
Subject Line: FL Residents—Look what's
"growing on" this month!
Audience:
Florida Residents

16. April 2014
Subject Line: [First Name], Your
eNewsletter has a new design! is here!
Audience:
U.S. and Canada Registrants

17. May 2014
Subject Line: FL Residents— Catch the
latest ride at Magic Kingdom!
Audience:
Florida Residents

18. Disney Destinations Holiday eCard
Engagement/Relationship Building
All lines of business- Disney Parks & Resorts, Disney Cruise
Line, Aulani (A Disney Hawaii Resort & Spa), Adventure by
Disney
* Holiday eCard is completed by several partners and teams *

19. Highly Customized to our Guests
Premier Annual Passholder Disneyland Annual Passholder Walt Disney World AP
Subject Line:
English: Bake a new [Last Name] Family Holiday Tradition
French: Un peu de magie des fêtes pour vous
Spanish: Un poco de magia para ti

20. Disney Cruise Line Aulani Adventure by Disney
Walt Disney World Stays Disneyland Stays General Guests

21. eCard Brings Sweet Magic to your home!
 Mobile-friendly
design landing
page
 Highly interactive
and engaging
design
 Bake a Memory
with family &
Disney’s chef

22. Landing Pages

23. • Social Media Channels include:
1. Facebook (7 Pages- Walt Disney World,
Disneyland, Aulani, Adventure by Disney, Disney
Travel Professional, Walt Disney World Latino,
Disneyland Latino)
2. Instagram (Walt Disney World)
3. Pinterest
4. Google +

24. Facebook

25. Facebook

26. Disney Travel Professionals Facebook

27. Pinterest
Instagram

28. Google+
• #MyDisneySweets has been
used 5 times on Pinterest
and 19 times on Instagram

29. Walt Disney World Magazine
The Grown-Up Side of Disney
Direct Mail sent to qualified audience
* WDW Magazine is completed by several partners and teams *

30. Fall & Holidays 2013
The Art Issue

32. Spring & Summer 2014
The Would You Believe Issue

34. Thank you !
If you have further
questions, please feel free
to contact me at
lola.lin@temple.edu