Presentation for my Local Mobile Session at PubCon Las Vegas. Not the same as being there (since a lot was discussed not on slides) but should give you an idea of what was covered.

1. Local Search & Mobile 2012
Presented by:
Michael Dorausch, DC
@chiropractic

2. #reachout
Reach out to desktop shoppers and on the go mobile users.

3. #howto
• identify web/mobile savvy consumers.
• motivate & reward those consumers.
• determine what mobile devices are used to locate businesses.
• improve odds of being there when people are searching via
mobile.

4. Q: When seeking a new
local Primary Doctor,
would you be more
likely to search via
desktop or mobile?

5. Q: When seeking a new
local Primary Doctor,
would you be more
likely to search via
desktop or mobile?

6. #desktop

7. #desktop

8. #mobile

9. #mobile

10. #identify
Small businesses will benefit from training employees to ask
mobile search related questions.

11. #incentify
Motivate, reward, and provide incentives to those mobile savvy
consumers with compliments, contests, prizes, and givaways.

13. Reviews

14. Reviews

15. #monorail

18. Q: What model mobile
phone do you have and
who provides the
default map app on it?

19. Q: What model mobile
phone do you have and
who provides the
default map app on it?

20. Q: What model mobile
phone do you have and
who provides the
default map app on it?

21. #maps
Map your opportunities.

22. #maps
• Casinos
• Lodging
• Shopping
• Directions

23. #maps
• Casinos
• Lodging
• Shopping
• Directions

24. #get-it-now
If the search query originates from
mobile, best (quality) may lose to
nearby (location).

25. Q: When searching for pizza
from your mobile, do you
seek best or closest?

26. Q: When searching for pizza
from your mobile, do you
seek best or closest?
• @lyndseo: Closest pizza place name
that I recognize
• Closest=location
• Recognize=branding
• Location + brand = FTW!

27. Location+Branding+Trust
• closest=location
• recognize=branding
• reviews=trust
• Must have 2 of 3 to Win!
• 3 of 3 Wins BIG!

28. #summary
• Not every search is suited for mobile (ie: Doctors)
• Use mobile for location based choices (how far do I want to
walk/drive?)
• Our responsibility to improve search results
• Google does it
• Ask for help from customers
• Don’t obsess on the cool stuff

29. #mobile

30. #mobile

31. #mobile

32. Get Connected
• @chiropractic
• planetc1@gmail.com
• http://michaeldorausch.com/
• http://planetchiropractic.com/