The document discusses the concept of the "local web" and how libraries can get more involved in it by providing locally relevant information and resources to their communities. It describes how the local web includes information like local search engines, blogs, photos, maps, and data. The document suggests libraries can create their own local search engines and blogs, aggregate local images and data, and get more involved in local online communities. Libraries are well-positioned to participate in the local web due to their focus on communities and experience providing information.

1. Going Local in the Library… Web 2.0, Library 2.0, Local 2.0 Charles Lyons University at Buffalo Blog: Dewey & Main [email_address] com

2. Overview What is the local web? Examples of local 2.0 Examples of local library 2.0 Why libraries are primed for local

3. “ organize the world 's information and make it universally accessible and useful” Google moon Google Sky Google Mars Google earth

4. But What About Your Backyard? Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 You Are Here

5. The Internet Puts the World in Your Coffee Cup… but not your Community (not yet) The Internet makes it easy to sip globally , but not locally (so far) www.fairtradenorfolk.org.uk/

6. What’s the value in knowing that there are 4,514 barbers “near” us right now? Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 No hair

7. Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 In ur community, informin ur localz

8. The real potential of the Local Web is something deeper… or more 2.0 or more hyper

9. The local web is diverse Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Local Search Engines Local People Photos, Video, etc. Maps Local Media Social Networks Local (Gov) Data Blogs

10. The local web is social user-generated, participatory, amateur, civic, grassroots, citizen’s journalism Old New

11. The local web is localized information about neighborhoods, communities, blocks, streets, buildings www.handmaps.org Old New

12. The local web is… The joining of the real world and the virtual world Old New

13. The local web is… bringing a sense of place to the Internet Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

14. Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Are libraries bringing a sense of place to the Internet?

15. Local history, heritage, genealogy Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

16. Community information Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

17. Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Yes, libraries are bringing a sense of place to the Internet… But can they do more?

18. Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Can local libraries… Be participatory? Be hyperlocal? Join the virtual and real?

19. Everyday life is (still) local… + The Internet is getting more local… + Web 2.0 has many local applications… + Libraries are community-focused institutions… + Libraries have experience with (local) information… = An opportunity is emerging for libraries to get local-er Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

20. Some local things libraries can do… Practice Local-fu… become expert users of local resources and use them to identify locally relevant info Be a Vocal Local… raise awareness and assist the community in using online local resources Widen the Local Lens… broaden the scope local data collection Be a Yokel… become active participants in community-focused resources Create Community… use 2.0 tools to create their own local resources Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

21. The local web Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Local Search Engines Local People Photos, Video, etc. Maps Local Media Social Networks Local (Gov) Data Blogs

22. Local Search Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

23. Libraries Creating Custom Local Search Engines Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

24. Local Blogs… placeblogs, metroblogs, neighblogs Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

25. Libraries Place Blogging Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

26. Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Local News

27. Libraries Creating Online Communities Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

28. Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Local Data

29. Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Libraries… Local Data Aggregation

30. Wikipedia… how about Localpedia Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

31. GeoFeed, GeoRSS Local Photos

32. Libraries Aggregating Local Images Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

33. Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Maps

34. Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Maps

35. Library Maps Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

36. Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Why libraries… local can be cheap

37. Why libraries… they are truly local! The best local sites don’t/ can’t generate revenue They are run by passionate locals , not in it for the money

38. Why libraries… the local web is still young No clear victors in the local web wars yet Local info for many smaller communities hasn’t made it on to the web yet… many types of local info are still buried deep Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

39. Why libraries… geotagging is for geeks The identification of locally relevant information is not yet automatable Determining localness requires human input… how about librarian input? Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

40. Why libraries… the trust factor Unique opportunity for libraries to build on their status as trusted local institutions and become better recognized as a source for local information

41. Why libraries… local aligns with many missions of the library Supports libraries goals… build community, encourage civic engagement, being community-focused Going local can establish support for the library, raise awareness of the value of the library, make the library more relevant in the daily lives of the community it serves Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

42. Why libraries… academic libraries too Students required to use “real-world” examples for their studies Students who want to work locally Encourage civic engagement among students and faculty University/community or town/gown relations Local economic development Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006

43. Where does the library (want to) fit in the local infosphere? Locals: people in the community Local Search Engines Local Niche Websites Local 2.0: blogs, wikis, online communities, maps Local Government Local Media: newspapers, TV, radio Local Library? Local Information

44. Is the library Pluto… in danger of losing its local planethood? Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 Locals: people in the community Local Search Engines Local Niche Websites Local 2.0: blogs, wikis, online communities, maps Local Government Local Media: newspapers, TV, radio Local Library? Local Information

45. The Long Local Tail Volume of Information Global Local Search Engines Libraries? Genealogy Photos, images Demographic Data Local History Business Directories Current local News Being Pluto is not a bad thing Manuscripts Books!? Social Services Historical Newspapers Building Permits Obituaries Death certificates Naturalization records Cemetery records Audio files Historical magazines Crime reports Restaurant inspections

46. The local library at the center of the local infosphere? Locals: people in the community Local Search Engines Local Niche Websites Local 2.0: blogs, wikis, online communities, maps Local Government Local Media: newspapers, TV, radio Local Library? Local Information

47. ibrary Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006 ocal

48. Thanks! Questions? Charles Lyons University at Buffalo Blog: Dewey & Main [email_address] com Charles Lyons ( [email_address] com) – Dewey & Main – September 5, 2006