2.  Imagine! It is Friday afternoon, you come
back from work only to find out that your
kitchen sink is blocked.
 You need a plumber….where do you find one?
On the internet …

4.  If you are in the plumbing business,
you want to be on first page.
 It is not enough t be on the first
pages, you want people to click on
your ad

5.  Yellow pages used to be the #1 way to
advertise a local business
 Nowadays when people are searching for
something local--be it a plumber or a
Japanese restaurant-the last thing they'd do
is flip through the phone book.
 More then 50% of the population is looking
for local businesses online.

6. Google Maps
Paid Ads
“Organic” Paid
results Ads

8. Paid
Ads Google
Maps

9.  Other search engines such as Yahoo and Bing
 The new apple maps
 Yelp
 Foursquare is getting into local search too
 ...

10.  The saerch rsult

11. Local Search provides so much more then the
traditional paper phone book:
 Customer reviews and ratings
 Detailed maps with directions
 Actual street views
 Smart phone integration
 A plethora of features and benefits in the
works that you haven’t even heard of—yet!

13.  Online access is the preferred means for
finding business information locally.
 Local businesses that leverage Local Search
are emerging as the winners.
 If you are not there, your competitors are.
 The opportunities are huge and the time to
get established is now!