John Straw presents on winning on Google and how it works. He discusses the enormity of Google and how it determines authority and relevance based on crowd sourcing. He explains how to get local listings and the importance of Google+ for local success. He also touches on where Google is headed in the future and advises attendees on how to stay ahead.

1. © John Straw, 2013
Winning on Google
John Straw for

2. © John Straw, 2013
Agenda
John Straw, who the f..k?
The enormity of Google
How it works
The authourity and relevance of the crowd
Follow the money
Local search reality
Getting local listings
Google+ central to your local success
Where is Google going next
What to do next

3. © John Straw, 2013
John Straw, who?
Web log analysis
VP Europe
Sold to Microsoft 1997
Email marketing
Co Founder
Sold to Doubleclick 1999
SEO Agency
Founder
Sold to Lbi
2008
Search Data Platform
Founder
2010 - Funded by London
and Silicon Valley VC’s -
Current
Web Advisory Board 2007 - Current
Non Exec Chairman 2012 - Current
Chairman – Digital Advisory
Board
Global Head of eCommerce
2013 - Current

4. © John Straw, 2013
More clients than…more money
than…

5. © John Straw, 2013
More data than…
2008
1 trillion web pages
2013
30 trillion web pages

6. © John Straw, 2013
How Google Works
Actual weight 32lb
Crowd guessed weight 33lb

7. © John Straw, 2013
Authority and Relevance of the Crowd

8. © John Straw, 2013
Follow the money…

9. © John Straw, 2013
What that means in reality…

10. © John Straw, 2013
So how do I get into listings?

11. © John Straw, 2013
SEO

12. © John Straw, 2013
Adwords
Warning: “Broadmatch” will show your ad for ANY incident of “IT”, “services”, “Bath”
Use: “Exactmatch” which will only show your ad for “IT services Bath”

13. © John Straw, 2013
And where you now must be:

14. © John Straw, 2013

15. © John Straw, 2013
Google in the future
Forbes - The rightful heir to Thomas Edison

16. © John Straw, 2013
How to stay ahead…

17. © John Straw, 2013
Thank you…
john.straw@gmail.com
kun@redorbluedigital.com
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