Nick Zegel is a young artist who pursued creative projects after graduating with a BFA in design. He was the creative director for a small surf brand and has produced artwork for bands. His inspiration for the illustration "Local Fare" came from vibrant signs and food stands he saw while filming a surfing documentary in South and Central America. The illustration was created using Adobe Illustrator and depicts a colorful beachside food stand, with details about Zegel's process such as using patterns, textures, and clipping masks.
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Caffeinated Pitch Bible- developed by Claire Wilson
Local fare how to
1. Local Fare
by Nick Zegel, www.zeegisbreathing.com
Nick Zegel is a young artist pursuing all things creative.
After completing his BFA in design at Boston University,
Nick moved to Philadelphia to pursue entrepreneurial
projects and work as freelance designer and artist. Nick
was the creative director and skateboard team manager
for Jetty, a small surf brand, and has produced music
videos, photography and album artwork for up-and-
coming bands.
Nick has strong ties to contemporary surf and skateboard
culture and plans to release a self-published book, form a
creative collective of talented friends, and continue to
design, paint, and create short films.
His inspiration for Local Fare:
“While art directing an upcoming surfing film in South
America and the Caribbean, I became attracted to the
vibrant colors and the hand-painted, weathered signs
there. The B-roll footage often pictured the crew munch-
ing on delicious food from beach front stands. I wanted
to isolate them and attempt to visually re-create some of
the unique characteristics each stand possessed.”
Local Fare was commissioned by Adobe and created using
Adobe® Illustrator® CS4 software.
2. I begin the illustration by using the Shape
tools to build a rough layout of the food
stand. I use the Direct Selection tool to
manually adjust anchor points so my
layout doesn’t look too geometric.
3. I create a new Pattern
brush, and on a new
layer I use it to create
the wavy edge of the
tin roof.
It’s helpful to select
View > Show Grid and
View > Snap to Grid
when creating pattern
brushes.
I use the Pen tool to create a
custom, thin brush, and using the
Paintbrush tool I add aging detail to
the wood panels.
4. To create realistic textures, I place a JPEG
photo of wood grain and use Live Trace
to convert it to vector paths.
5. From the Pathfinder
panel, I select the Minus
Back pathfinder mode to
subtract the wood grain
from the individual
boards that makeup the
food stand. I use this
method over and over to
add an organic texture to
the illustration.
6. Next, I begin to add details. I use the Shape
tools to create a cinder block for the food
stand’s foundation. After adding texture, I
group the objects that compose the cinder
block, then drag it to the Symbols panel to
create a new symbol.
I created two different cinder block sym-
bols and used multiple instances of them.
This helps reduce the file size and simplifies
the editing process if I want to make
changes later.
7. Once the details in the wood have been added, I create
some colorful type. In order to keep the type inside one
of the boards, I put it on its own layer and select the
Make/Release Clipping Mask button at the bottom of
the Layers panel to make a layer level clipping mask .
Once the details in the wood have been added, I create
some colorful type. In order to keep the type inside one
of the boards, I put it on its own layer and select the
Make/Release Clipping Mask button at the bottom of
the Layers panel to make a layer level clipping mask .
8. Next, I add texture to the dirt
ground by drawing and layering
shapes using gradients and
blending options. I also add
some texture using the vector
image I created earlier with Live
Trace to soften things up.
9. Using photos I took while on a trip to Puerto Rico, I create
vector silhouettes with Live Trace, and use them as back-
ground material. I also use circles with white gradients with
transparency behind them to create a glow.
Using photos I took while on a trip to Puerto Rico, I create
vector silhouettes with Live Trace, and use them as back-
ground material. I also use circles with white gradients with
transparency behind them to create a glow.
10. Detail! I create the plant using
the same stroke I used for the
wood splits. I beef up the
stroke weight to 10-30 pts,
varying it for each object.
Once I’ve made the strokes, I
outline them, add a subtle
gradient, and change the
blending mode on some of
them for variation.
Detail! I create the plant using
the same stroke I used for the
wood splits. I beef up the
stroke weight to 10-30 pts,
varying it for each object.
Once I’ve made the strokes, I
outline them, add a subtle
gradient, and change the
blending mode on some of
them for variation.