An extensive study on lobbying in Romania. It analysis all parties involved (lobbyists, politicians and public opinion)
"I think the present research will soon become the reference guide of lobbyists and those who want to understand the role of lobbying in a democratic society. Finally, the study will transform the way Romanians relate to the concept of lobbying" Andi Dumitrescu, General Director GfK Romania.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Lobby in Romania - Raport Cercetare 2012 - Aurelian Horja
1. Lobby în România
Studiu independent
LOBBY
ÎN ROMÂNIA
Ianuarie 2012 Studiu independent
Rezultatele acestui studiu permit o fotografie realistă a activităţii de
Autori
Dr. Dana Oancea lobby din România, pentru prima dată fiind puse în oglindă opiniile
Liviu Mihăileanu lobbyiştilor, ale decidenţilor şi ale opiniei publice. Studiul poate fi
Aurelian Horja folosit ca referinţă în strategia organizaţiilor şi a decidenţilor politici.
Studiu realizat de
Forum for International Communications,
prin portalul de resurse cu sprijinul
6. Lobby în România
Studiu independent
A treia dimensiune: Politicienii
Pentru a sonda opinia şi percepţia Rezultatele au la bază 35 de respondenţi,
politicienilor, i-am invitat să participe la atât senatori cât şi deputaţi, mulţi dintre cei
studiu pe decidenţii aflaţi în funcţie în chestionaţi refuzând să participe la studiu
prezenta legislatură (senatori şi deputaţi). din diferite motive, printre care
"sensibilitatea subiectului", deși au fost
Chestionarea s-a realizat printr-un formular
oferite asigurări că răspunsurile sunt
online cu 14 întrebări închise şi deschise
confidenţiale şi că vor fi prezentate agregat.
care au sondat percepţia asupra activităţii,
Mai mulţi politicieni au declarat că "această
modalităţile de informare şi estimarea
profesie nu există încă în România", că
eficienţei eforturilor depuse de lobbyişti.
"activitatea de lobby nu există deoarece nu
Întrebările au fost construite astfel încât este reglementată" şi că "exprimarea unei
răspunsurile să poată fi folosite în oglindă păreri în acest domeniu este nepotrivită
faţă de celelalte două dimensiuni. atâta timp cât el nu există".
5
11. Lobby în România
Studiu independent
Cele mai multe ONG-uri implicate în
Care consideraţi că sunt lobbyiştii
activităţi de lobby sunt cele active în din România? (Vox Populi)
domeniul serviciilor sociale (27,7 %),
educaţie (19,1 %), libertăţi fundamentale şi
sănătate (ambele cu 14,9 %), alături de Fundaţii corporatiste.
ecologie (12,8 %).
În cadrul companiilor implicate în activităţi Persoane individuale sau
firme de lobby care lucrează
de lobby, cele mai multe sunt casele de pentru şi în numele unor terţi;
avocatură sau consultanţă juridică (12 %),
urmate de actorii sistemului financiar- Companii / agenţii / trust
media care desfăşoară şi
bancar la egalitate cu agenţiile care oferă activitate de lobby;
servicii de lobby / public affairs (10,7 %) şi
companiile din domeniul energetic sau al Companii specializate care
desfăşoară activitate de lobby
produselor farmaceutice (8%). pentru şi în numele unor terţi;
De remarcat faptul că populaţia consideră
că activităţile de lobby sunt desfăşurate în Firme de avocatură;
principal de ONG-uri sau de reprezentanţi ai
unor asociaţii profesionale / patronate. Reprezentanţi ai unor
companii autohtone care îşi
Companiile specializate în lobby sunt clasate prezintă interesele in nume
pe locul trei, iar casele de avocatura doar pe propriu;
locul şapte. Reprezentanţi ai unor
companii multinaţionale care
îşi prezintă interesele în
România;
Reprezentanţi ai unor
Care este domeniul în care % asociaţii profesionale /
activează companiile? patronale reprezentând
interesele coalizate ale unui
Avocatură / consultanţă juridică 12,0% grup de companii;
Servicii financiare bancare 10,7%
Consultanţă în Lobby / Public 10,7% Reprezentanţi ONG;
Affairs
Energie 8,0%
0% 10%20%30%40%50%60%70%
Produse farmaceutice 8,0%
Audit şi consultanţă în afaceri 8,0%
Telecomunicaţii şi tehnologia 6,7%
informaţiei
Care este domeniul în care %
Bunuri de larg consum 6,7% activează ONG-urile?
Relaţii publice 6,7% Servicii sociale 27,7%
Media 5,3% Educaţie 19,1%
Agricultură 4,0% Libertăţi fundamentale 14,9%
Servicii financiare nebancare 2,7% Sănătate 14,9%
Exploatarea resurselor naturale 2,7% Ecologie 12,8%
Retail 2,7% Tineret 2,1%
Transport 1,3% Minorităţi sexuale 2,1%
Turism 1,3% Minorităţi religioase 2,1%
Băuturi alcoolice 1,3% Minorităţi etnice 2,1%
Imobiliar 1,3% Religie 2,1%
10
13. Lobby în România
Studiu independent
Portretul lobbyistului român
Vârsta lobbyistului român Lobbyistul român are în-
tre 36 şi 45 de ani, este
50,0% femeie şi a acumulat între
40,0% 1 şi 5 ani de experienţă în
30,0% domeniu. Majoritatea
20,0% (52,4%) reprezintă orga-
10,0% nizaţii care au mai puţin
0,0% de 20 de angajaţi.
Sub 25 25-35 ani 36-45 ani 46-55 ani 56-65 ani Peste 65
ani ani
Genul lobbyistului român Experienţa lobbyistului
român
peste 15
ani
11-15 ani 10%
9%
Masculin
Feminin 48% 1-5 ani
52% 52%
6-10 ani
29%
Dimensiunea organizaţiei din care provine lobbyistul român
30,0%
25,0%
20,0%
15,0%
10,0%
5,0%
0,0%
1-9 angajati 10-20 de 21-50 de 51-100 101-250 251-500 Peste 500
angajati angajaţi angajaţi angajaţi angajaţi angajaţi
12
15. Lobby în România
Studiu independent
INSTRUMENTELE FOLOSITE DE LOBBYIŞTI
Dintre toate instrumentele folosite de studiului, arătând manifestarea unui
lobbyişti în mod frecvent, monitorizarea comportament de lobby reactiv.
legislativă se află undeva la mijloc, atât în
În ceea ce privește folosirea instrumentelor
topul instrumentelor de convingere, dar şi al
de convingere a factorilor decizionali,
percepţiei eficacităţii acestora. Deşi prin
studiul indică o asemănare majoră între
monitorizare pot fi identificate tendinţe sau
practicile companiilor și ONG-urilor, dar și
se pot afla din timp modificări vizate de
două diferenţe importante din punctul de
factorii decizionali, aceasta nu este nici
vedere al abordării unor forme de protest.
ignorată, dar nici identificată ca factor major
de reuşită. Acest indicator este în
concordanţă cu celelalte rezultate ale
Instrumente de lobby folosite în mod frecvent
80%
70%
60%
50%
40%
30%
20%
10%
0%
Monitorizare Furnizarea Participarea Contribuţii Realizarea Mitinguri de Organizare Iniţierea de Altele
legislativă de studii şi la dezbateri politice de coaliţii protest şi de demersuri
argumente publice manifestări evenimente juridice
sociale direct stradale destinate (instanţă)
decidenţilor educării
factorilor de
decizie
Companii ONG
Deși ambele forme sunt folosite moderat, companiile sunt mult mai înclinate să pornească un
demers în justiţie (14% faţă de 4% la ONG) în cazul în care demersurile iniţiale nu sunt favorabile
obiectivelor urmărite.
ONG-urile folosesc ca instrument de convingere mitingurile de protest (15%), ele beneficiind în
mod evident atât de reţeaua de voluntari, cât şi de atragerea bunăvoinţei şi atenţiei publicului şi
mass-media prin campanii de advocacy anterioare.
14
19. Lobby în România
Studiu independent
Cui se adresează lobbyiştii Cel mai important canal prin
atunci când doresc să ofere care transmit lobbyiştii
informaţii informaţiile către decidenţi
Altele
Unor colegi ai
decidentului cu Recepţii şi diverse
rugămintea de a i le evenimente mondene
furniza
Prin mass-media
Unui membru al Organizarea de
cabinetului său conferinţe şi seminarii
la care să fie invitaţi
Trimiterea informaţiilor
în scris, prin e-mail sau
Direct factorului de
curier
decizie
Întâlniri faţă în faţă
0% 20% 40% 60% 80%
0% 20% 40% 60% 80%
ONG-uri Companii ONG-uri Companii
În privinţa resurselor umane, atât companiile (53%), dar mai ales ONG-urile (74%) preferă să
folosească preponderent în activităţile de lobby derulate specialiștii interni ai organizaţiei. Cu
toate acestea, în cazul companiilor procentul poate fi considerat echilibrat având în vedere că
43% folosesc companii/ agenţii sau personal specializat din afara organizaţiei.
În activităţile de lobby obişnuiţi să lucraţi preponderent cu:
80%
70%
60%
50%
40%
30%
20%
10%
0%
Persoane / agenţii / companii specializate
Specialiştii interni ai organizaţiei
externe
Companii 43% 57%
ONG-uri 26% 74%
Atunci când vine vorba de servicii specializate externe, 59 % dintre companii preferă serviciile de
monitorizare (media 59 % și legislativă 53%), studiile de impact (41%), serviciile juridice (35%) și
doar 24 % achiziţionează servicii specializate de consultanţă în comunicare, la egalitate cu
studiile sociologice. Pe ultimul loc sunt studiile de fezabilitate cu 18%.
18
21. Lobby în România
Studiu independent
OPINIA POLITICIENILOR
Politicienii acordă cea mai mare
credibilitate asociaţiilor profesionale
Actorii cărora politicienii le acordă
(35%), ONG-urilor (23%), la egalitate cu
mai multă credibilitate
firmele specializate în lobby și doar 15 %
firmelor individuale care îi contactează
Firmelor direct. Cea mai mică încredere este
individuale
Firmelor
care vă acordată cabinetelor de avocatură (4%).
specializate
contactează
în lobby
direct
23%
15%
Asociaţiilor
ONG-urilor
profesional
23%
e
35%
Cabinetelor
de
avocatură
4%
Politicienii au declarat că sunt motivați să
Ce-i determină pe politicieni să discute cu lobbyiştii în principal când
asculte argumentele unui lobbyist
aceștia sunt transparenţi cu privire la in-
teresele pe care le reprezintă (54%), dar
14%
și pentru expertiza în domeniu (34%) sau
buna pregătire (14%). Iată deci că încre-
52%
34% derea depășeşte experiența sau calitățile
personale ale lobbyistului, ceea ce poate
arăta experienţe negative din trecut cu
anumite persoane lipsite de onestitate.
Faptul că este transparent privind interesele sale
Faptul că este un expert în domeniul vizat
Faptul că este bine pregătit
20
22. Lobby în România
Studiu independent
Cum evaluează politicienii eficienţa activităţilor de lobby pe domenii
Servicii de consultanţă
ONG (Organizaţii Non Profit)
Băuturi alcoolice
Tutun
Retail
Utilităţi şi servicii publice
Exploatarea resurselor naturale
Bunuri de larg consum
Producători şi distribuitori auto
Transport
Agricultură
Servicii financiare nebancare
Servicii financiare bancare
Telecomunicaţii şi tehnologia informaţiei
Produse farmaceutice
Energie
0% 20% 40% 60% 80% 100%
Extrem de ineficient Ineficient Eficienţă medie Eficient Extrem de eficient
21
25. Lobby în România
Studiu independent
Cu sau fără lege?
Rezultatele sunt surprinzătoare și
Opinia populaţiei cu privire demonstrează contrariul multor percepţii
la efectele reglementării luate ca atare atât de politicieni cât şi de
activităţii de lobby
lobbyişti.
21% Legat de declararea publică a activităţilor de
44% lobby, 43% dintre cei chestionaţi (public
urban) nu știu ce să răspundă. Cu toate
22% acestea, 34% au răspuns că declararea
13%
acestor activităţi trebuie să fie o obligaţie
prevăzută de lege, aceasta fiind cea mai
puternică opinie din cele exprimate; 18% au
Reglementarea activităţii de lobby va diminua
declarat că această declarare trebuie să fie
traficul de influenţă şi corupţia în general prin voluntară în timp ce doar 5% au răspuns că
obligarea declarării activităţilor derulate de ea nu trebuie realizată deloc.
lobbyişti
Reglementarea activităţii de lobby va duce la o mai
bună informare a cetăţenilor cu privire la cine În opinia populaţiei, principalii vinovaţi
doreşte influenţarea unei anumite legi şi de ce
unele legi sunt iniţiate sau modificate
pentru inexistenţa unei legi a activităţilor de
Reglementarea activităţii de lobby reprezintă lobby sunt politicienii (43%). Deși totuși la
legalizarea traficului de influenţă mare distanţă ca procent societatea civilă
este identificată în proporţie de 7%, peste
Nu ştiu nivelul companiilor specializate în activitatea
de lobby situate pe ultimul loc (6%).
Opinia populaţiei cu privire la
Reglementarea activităţii de lobby prin lege declararea publică a activităţilor
este una dintre cele mai controversate derulate de lobbyişti
discuţii. Până acum, în principal doar
companiile specializate de lobby și
patronatele au fost mai vocale și au 34%
43%
combătut apariţia unei legi care să
reglementeze activitatea de lobby.
Politicienii, prin reacţia lor de neadoptare, 5% 18%
dar şi prin reacţiile exprimate în particular
când au fost abordaţi pentru a participa la
acest studiu, tind să se ferească de subiect,
Declararea publică a activităţilor derulate de
pe de o parte din teama de a nu fi asociaţi lobbyişti trebuie să fie o obligaţie prevazută
cu diferite persoane suspecte de corupţie de lege
Declararea publică a activităţilor derulate de
care declarau că fac lobby, iar pe de altă lobbyişti trebuie să se facă în mod voluntar
parte din convingerea că poziţia de
nereglementare este reprezentativă la Declararea publică a activităţilor derulate de
lobbyişti nu trebuie realizată deloc
nivelul populaţiei, precum şi a tuturor
organizaţiilor care realizează acest lucru. Nu ştiu
24
29. Lobby în România
Studiu independent
Dacă înregistrarea activităţilor de lobby într-un eventual Registru al
activităţilor de Lobby ar fi opţională, în ce măsură credeţi că veţi acorda
atenţie acestei activităţi?
60%
50%
40%
30%
20%
10%
0%
Deloc, aş pierde prea Deloc, costurile nu s-ar Maxim o zi pe an Maxim o săptămână pe As declara toate
mult timp justifica an activităţile indiferent
de cât timp sau resurse
ar fi necesare
Companii ONG-uri
Presupunând existenţa unui Registru Voluntar, 32 % dintre companii și 24 % dintre ONG-uri
nu ar acorda niciodată atenţie înregistrării activităţilor de lobby, motivând prin faptul că ar
consuma prea mult timp sau bani, 32 % dintre companii și 28 % dintre ONG-uri ar acorda
între o zi și o săptămână pe an acestei activităţi. Cu toate acestea, 48% dintre ONG-uri ar fi
de acord să declare toate activităţile, indiferent cât timp sau bani ar însemna acest lucru.
Deși într-un procent mai scăzut, 36 % dintre companii declară că ar face același lucru.
28