You are developing a new iPhone game with a six week deadline to pitch the finished game. You must use internet memes in your marketing campaign by producing content to distribute on social media platforms. Your game will use an open wiki for crowdsourcing ideas, which raises two legal or ethical issues. Your deadline is moved up a week, requiring you to use online project management tools to reorganize your project team of four specialists.

1. LO3 Revision
LO3 – Understand how global industriesuse socialmedia
You arein chargeof thedevelopment of a new iPhonegame – you
have a six week deadlinebefore you must pitch thefinished game,
ready to go live.
1. How could you use internet memes as part of your marketing
campaignfor your game? What kindsof thingscould you produce
and what platformscould you use to distributethem? (4 marks)
2. You createan open wiki in order to develop ideasfor your new
game. Identifytwo legal or ethicalissues that arerelevant to this
use of crowdsourcing. (2 marks)
3. Your deadlineis suddenly brought forward by a week. How can
you use online project managementtoolsto reorganiseyour
project team (you plus three specialists –code writer / graphic
designer / sound engineer). (4 marks)