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DESIGN
IN
LOVE
WITH
TECHNOLOGY
1508™
MORGENBOOSTER #80 - OCTOBER '17
CREATING A
DIGITAL
UNIVERSE FOR A
VIBRANT BRAND
1508™
CHALLENGE
MORGENBOOSTER #80 - OCTOBER '17
1508™
INNOVATION MARKETING
MORGENBOOSTER #80 - OCTOBER '17
INTERNAL
EXTERNAL
BRAND
Brand Driven Innovation (2010)
1508™ MORGENBOOSTER #80 - OCTOBER '17
FINANCE
BRAND
STRATEGY
HR
SALES &
DISTRIBUTION
MARKETING/
COMMUNICATION
OPERATIONS
C...
1508™ MORGENBOOSTER #80 - OCTOBER '17
BRAND
STRATEGY
EXPERIENCE
FINANCE
HR
SALES &
DISTRIBUTION
MARKETING/
COMMUNICATION
O...
1508™
The real power in brand today
lies in creating
dynamic, meaningful relationships
that evolve over time
MORGENBOOSTER...
1508™
Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand Chovet (adjusted model)
MORGENBOOSTER #80 - OCT...
1508™
B2B & B2C
H2H
MORGENBOOSTER #80 - OCTOBER '17
Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand C...
1508™
A COHERENT BRAND
MORGENBOOSTER #80 - OCTOBER '17
1508™
How might we…
…activate HAY’s brand digitally
and enrich the brand + buying experience
across touchpoints?
MORGENBOO...
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™
A VIBRANT BRAND
MORGENBOOSTER #80 - OCTOBER '17
1508™
How might we…
…create a flexible digital design
for a vibrant brand that continues to evolve
and inspire the custome...
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™
A UNIQUE BRAND
MORGENBOOSTER #80 - OCTOBER '17
1508™
How might we…
…create a website that invites you
“behind the scenes” and out into the World
and allows for unique st...
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™
APPROACH
MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
FIT EXPERIENCEPURPOSE
ACTIVATION
ENGAGEMENT
1508™ MORGENBOOSTER #80 - OCTOBER '17
EXTERNAL
PURPOSE
QUADRANT MODEL (WOLFF OLINS)
1508™
PRODUCT (PALISSADE)
MORGENBOOSTER #80 - OCTOBER '17
1508™
PRODUCT (PALISSADE) – VARIANTS
MORGENBOOSTER #80 - OCTOBER '17
1508™
PRODUCT (PALISSADE) – FAMILY
MORGENBOOSTER #80 - OCTOBER '17
1508™
PRODUCT (COPENHAGUE) – CONTEXT
MORGENBOOSTER #80 - OCTOBER '17
1508™
PRODUCT (COPENHAGUE) – INSTAGRAM
MORGENBOOSTER #80 - OCTOBER '17
1508™
QUADRANT MODEL (WOLFF OLINS)
MORGENBOOSTER #80 - OCTOBER '17
INTERNAL
PURPOSE
1508™
ROLF & METTE HAY
MORGENBOOSTER #80 - OCTOBER '17
1508™
COLLABORATION
MORGENBOOSTER #80 - OCTOBER '17
1508™
DESIGNERS - RONAN & ERWAN BOUROULLEC
MORGENBOOSTER #80 - OCTOBER '17
1508™
DESIGNERS - SCHOLTEN & BAIJINGS
MORGENBOOSTER #80 - OCTOBER '17
1508™
SKETCHES (PAPER PORCELAIN)
MORGENBOOSTER #80 - OCTOBER '17
1508™
PROTOTYPES (PAPER PORCELAIN)
MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™
SOLUTION
MORGENBOOSTER #80 - OCTOBER '17
1508™
BRAND VALUE PILLARS
MORGENBOOSTER #80 - OCTOBER '17
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
V...
1508™
BRAND VALUE PILLARS
MORGENBOOSTER #80 - OCTOBER '17
SPECIFIC
VALUE PROPOSITION
SPECIFIC
VALUE PROPOSITION
SPECIFIC
V...
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™
BRAND IMAGES
MORGENBOOSTER #80 - OCTOBER '17
1508™
NEW BRAND IMAGES
MORGENBOOSTER #80 - OCTOBER '17
1508™
DIVERSITY IN IMAGES
MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
DIFFERENT FORMATS
1508™
FLEXIBLE DYNAMIC GRID
MORGENBOOSTER #80 - OCTOBER '17
1508™
PLAYFUL LAYOUT
MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™
PLAYFUL GRID
MORGENBOOSTER #80 - OCTOBER '17
1508™
PLAYFUL GRID
MORGENBOOSTER #80 - OCTOBER '17
1508™
PLAYFUL GRID
MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™
SUMMARY
MORGENBOOSTER #80 - OCTOBER '17
1508™
How might we…
…activate HAY’s brand digitally
and enrich the brand + buying experience
across touchpoints?
MORGENBOO...
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™
How might we…
…create a flexible digital design
for a vibrant brand that continues to evolve
and inspire the custome...
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™
How might we…
…create a website that invites you
“behind the scenes” and out into the World
and allows for unique st...
1508™ MORGENBOOSTER #80 - OCTOBER '17
1508™
THANKS!!
MORGENBOOSTER #80 - OCTOBER '17
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80
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Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80

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Se eller gense slides fra denne Morgenbooster og bliv inspireret af 1508's Senior Designer, Stina Nordquist, og Brand Experience Designer, Hjørdis Thorborg, når de deler deres indsigter med at transformere et helt unikt brand til en digital oplevelse. Morgenboosteren er med udgangspunkt i det ny brandsite for HAY.

Published in: Design
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Creating a Digital Universe for a Vibrant Brand | Morgenbooster #80

  1. 1. DESIGN IN LOVE WITH TECHNOLOGY 1508™ MORGENBOOSTER #80 - OCTOBER '17 CREATING A DIGITAL UNIVERSE FOR A VIBRANT BRAND
  2. 2. 1508™ CHALLENGE MORGENBOOSTER #80 - OCTOBER '17
  3. 3. 1508™ INNOVATION MARKETING MORGENBOOSTER #80 - OCTOBER '17 INTERNAL EXTERNAL BRAND Brand Driven Innovation (2010)
  4. 4. 1508™ MORGENBOOSTER #80 - OCTOBER '17 FINANCE BRAND STRATEGY HR SALES & DISTRIBUTION MARKETING/ COMMUNICATION OPERATIONS CSR R&D EXPERIENCE BUSINESS STRATEGY Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand Chovet (adjusted model)
  5. 5. 1508™ MORGENBOOSTER #80 - OCTOBER '17 BRAND STRATEGY EXPERIENCE FINANCE HR SALES & DISTRIBUTION MARKETING/ COMMUNICATION OPERATIONS CSR R&D BUSINESS STRATEGY Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand Chovet (adjusted model)
  6. 6. 1508™ The real power in brand today lies in creating dynamic, meaningful relationships that evolve over time MORGENBOOSTER #80 - OCTOBER '17 ​IDEO (ideo.com/expertise/brand/)
  7. 7. 1508™ Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand Chovet (adjusted model) MORGENBOOSTER #80 - OCTOBER '17 VALUEIDENTITY EXPERIENCE PERSONAL + + + (differentiation) (business decision) (purpose & coherency) (personal partner)
  8. 8. 1508™ B2B & B2C H2H MORGENBOOSTER #80 - OCTOBER '17 Better Brand Better Business, DDC 2017 - Louise Beveridge & Bertrand Chovet (adjusted model)
  9. 9. 1508™ A COHERENT BRAND MORGENBOOSTER #80 - OCTOBER '17
  10. 10. 1508™ How might we… …activate HAY’s brand digitally and enrich the brand + buying experience across touchpoints? MORGENBOOSTER #80 - OCTOBER '17
  11. 11. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  12. 12. 1508™ A VIBRANT BRAND MORGENBOOSTER #80 - OCTOBER '17
  13. 13. 1508™ How might we… …create a flexible digital design for a vibrant brand that continues to evolve and inspire the customers? MORGENBOOSTER #80 - OCTOBER '17
  14. 14. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  15. 15. 1508™ A UNIQUE BRAND MORGENBOOSTER #80 - OCTOBER '17
  16. 16. 1508™ How might we… …create a website that invites you “behind the scenes” and out into the World and allows for unique stories to be told? MORGENBOOSTER #80 - OCTOBER '17
  17. 17. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  18. 18. 1508™ APPROACH MORGENBOOSTER #80 - OCTOBER '17
  19. 19. 1508™ MORGENBOOSTER #80 - OCTOBER '17 FIT EXPERIENCEPURPOSE ACTIVATION ENGAGEMENT
  20. 20. 1508™ MORGENBOOSTER #80 - OCTOBER '17 EXTERNAL PURPOSE QUADRANT MODEL (WOLFF OLINS)
  21. 21. 1508™ PRODUCT (PALISSADE) MORGENBOOSTER #80 - OCTOBER '17
  22. 22. 1508™ PRODUCT (PALISSADE) – VARIANTS MORGENBOOSTER #80 - OCTOBER '17
  23. 23. 1508™ PRODUCT (PALISSADE) – FAMILY MORGENBOOSTER #80 - OCTOBER '17
  24. 24. 1508™ PRODUCT (COPENHAGUE) – CONTEXT MORGENBOOSTER #80 - OCTOBER '17
  25. 25. 1508™ PRODUCT (COPENHAGUE) – INSTAGRAM MORGENBOOSTER #80 - OCTOBER '17
  26. 26. 1508™ QUADRANT MODEL (WOLFF OLINS) MORGENBOOSTER #80 - OCTOBER '17 INTERNAL PURPOSE
  27. 27. 1508™ ROLF & METTE HAY MORGENBOOSTER #80 - OCTOBER '17
  28. 28. 1508™ COLLABORATION MORGENBOOSTER #80 - OCTOBER '17
  29. 29. 1508™ DESIGNERS - RONAN & ERWAN BOUROULLEC MORGENBOOSTER #80 - OCTOBER '17
  30. 30. 1508™ DESIGNERS - SCHOLTEN & BAIJINGS MORGENBOOSTER #80 - OCTOBER '17
  31. 31. 1508™ SKETCHES (PAPER PORCELAIN) MORGENBOOSTER #80 - OCTOBER '17
  32. 32. 1508™ PROTOTYPES (PAPER PORCELAIN) MORGENBOOSTER #80 - OCTOBER '17
  33. 33. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  34. 34. 1508™ SOLUTION MORGENBOOSTER #80 - OCTOBER '17
  35. 35. 1508™ BRAND VALUE PILLARS MORGENBOOSTER #80 - OCTOBER '17 SPECIFIC VALUE PROPOSITION SPECIFIC VALUE PROPOSITION SPECIFIC VALUE PROPOSITION SPECIFIC VALUE PROPOSITION SPECIFIC VALUE PROPOSITION SPECIFIC VALUE PROPOSITION A1 A2 B1 B2 C1 C2 HIGH LEVEL VALUE PROPOSITION HIGH LEVEL VALUE PROPOSITION HIGH LEVEL VALUE PROPOSITION A CB PURPOSEPURPOSE
  36. 36. 1508™ BRAND VALUE PILLARS MORGENBOOSTER #80 - OCTOBER '17 SPECIFIC VALUE PROPOSITION SPECIFIC VALUE PROPOSITION SPECIFIC VALUE PROPOSITION SPECIFIC VALUE PROPOSITION SPECIFIC VALUE PROPOSITION SPECIFIC VALUE PROPOSITION A1 A2 B1 B2 C1 C2 HIGH LEVEL VALUE PROPOSITION HIGH LEVEL VALUE PROPOSITION HIGH LEVEL VALUE PROPOSITION A CB PURPOSE
  37. 37. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  38. 38. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  39. 39. 1508™ BRAND IMAGES MORGENBOOSTER #80 - OCTOBER '17
  40. 40. 1508™ NEW BRAND IMAGES MORGENBOOSTER #80 - OCTOBER '17
  41. 41. 1508™ DIVERSITY IN IMAGES MORGENBOOSTER #80 - OCTOBER '17
  42. 42. 1508™ MORGENBOOSTER #80 - OCTOBER '17 DIFFERENT FORMATS
  43. 43. 1508™ FLEXIBLE DYNAMIC GRID MORGENBOOSTER #80 - OCTOBER '17
  44. 44. 1508™ PLAYFUL LAYOUT MORGENBOOSTER #80 - OCTOBER '17
  45. 45. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  46. 46. 1508™ PLAYFUL GRID MORGENBOOSTER #80 - OCTOBER '17
  47. 47. 1508™ PLAYFUL GRID MORGENBOOSTER #80 - OCTOBER '17
  48. 48. 1508™ PLAYFUL GRID MORGENBOOSTER #80 - OCTOBER '17
  49. 49. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  50. 50. 1508™
  51. 51. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  52. 52. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  53. 53. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  54. 54. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  55. 55. 1508™ SUMMARY MORGENBOOSTER #80 - OCTOBER '17
  56. 56. 1508™ How might we… …activate HAY’s brand digitally and enrich the brand + buying experience across touchpoints? MORGENBOOSTER #80 - OCTOBER '17
  57. 57. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  58. 58. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  59. 59. 1508™ How might we… …create a flexible digital design for a vibrant brand that continues to evolve and inspire the customers? MORGENBOOSTER #80 - OCTOBER '17
  60. 60. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  61. 61. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  62. 62. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  63. 63. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  64. 64. 1508™ How might we… …create a website that invites you “behind the scenes” and out into the World and allows for unique stories to be told? MORGENBOOSTER #80 - OCTOBER '17
  65. 65. 1508™ MORGENBOOSTER #80 - OCTOBER '17
  66. 66. 1508™ THANKS!! MORGENBOOSTER #80 - OCTOBER '17

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