This document is a seed capital proposal from LanMedia, a company that develops free management software for Lan-Houses (cybercafes) in Brazil. The software incorporates advertising technology and collects anonymous user behavior data. LanMedia currently has 5.6% of the Lan-House market and expects to monetize user advertising profiles over the next 2-3 years. The proposal seeks a BRL125,000 investment in exchange for 20% equity to fund operations, hiring, and go-to-market activities over the next 3 months as it works to attain 50% of its business goals. Investors would receive upside from potential use of unsold media and redirects to launch own products leveraging LanMedia's distribution channel

2. Seed Capital Proposal
Phase 1 – May, 2013

3. 28% of Brazilian Users uses Lan-Houses to get connected
Cybercafes & Lan-Houses
The “Lan-House” plays a very
important role in Brazilian
market.
They´re used by low income
users, called “new-to-the-net”,
aspiring social inclusion,
becoming digital & willing to
acquire products and services.
This is a very interesting target
for several advertisers.
We expect to monetize this
during next 2-3 years at least.
* TIC CGI.br 2011 Research
Home Lan-House

4. In the last year our free management software reached 5.6% of
the market, growing 182% YoY
* Internal numbers + total market estimates from TIC CGI.br 2011 Research
182%
Network base
growth - 2012
Dispite the canibalization in the broadband access, Lan-Media already covers
5.6% of all brazilian Lan-Houses*.

5. Our Value Proposition & Strategy
In the Online Advertising Industry

6. DESKTOP & BROWSING ADVERTISING
Distribute MyCyber
Management Software for Lan-Houses
The management software incorporates
advertising technology into every station.
Each reach 500 users and generates
25.000 impressions per month.

7. DESKTOP & BROWSING ADVERTISING
Monetize Target Audience
The software captures anonymous info
about websites & domains browsed,
including user behavior in the station.
Profile
A B C D E
Behavior
Lan-House Profile,
GEO-IP, Sex, Age
Application Program in use
Navigation Domain, Website, Channel,
content type

8. DESKTOP & BROWSING
ADVERTISING
1
REDIRECT
The first browsing landing page
(opening of each session)
Our core value:
Emerging users, low income, new-2-net, good targeting & coverage with
great advertising flexibility
2
DISPLAY
SKY Banner
impressions served
every 45-90 seconds
(during all session)

9. Business Plan
Traction & Milestones

10. Traction Plan & Milestones
1. Establish Company (ID, Legal, Management Board)
2. Setup Sales Systems (CRM & Forecasting)
3. Team Hiring, Legal Registration & Train
4. Market Mapping & Go-to-Market Planning
5. Sales Traction & Generate Pipeline (demand)
6. First Sale & First Campaign Setup
7. Recurring Sales in Key Accounts

11. Financial Plan – Costs & Risks

12. Current Pipeline Evolution
Q2 Pipeline evolution
8 weeks of sales activity:
-BRL 421k total pipeline
-BRL 125k weighted pipeline
About 60% of market
covered
Great feedbacks from the
market

13. Working Team
Board Solutions Advertising Legal & Finance
Finance AnalystAdOps MgrSales Mgr
Account Executive
Head of
Advertising
Head of
Legal & Finance
Head of
Solutions
Support Analyst

14. Valuation Proposal
Become a seed investor in our business

15. Current Shareholders
5% Legal
Investor
28,5%
Advertising
Investor
66,5%
Product
Engineering
Investor
Current Shareholders
Contracts & Legal specialist
Provides legal consultancy
Experienced in SAS, M&A
and general contracts
Advertising Sales Operations
Professional
Provides advertising & sales
consultancy
Experienced in Online Advertising
Industry & Biz Development
Lan House Management
Software Developer
Provides product development
and support
Experienced in Program Develpment
& Software Engineering
6 years
Professional
experience
14 years
Professional
experience
10 years
Professional
experience

16. Valuation & Seed Investor Proposition
5% Legal
Investor
28,5%
Advertising
Investor
66,5%
Product
Engineering
Investor
Current Shareholders
Total Investment:
BRL 100.000
Proposed Investment
5% Legal
Investor
22,5%
Advertising
Investor
52,5%
Product
Engineering
Investor
20%
Seed Capital
Funding
New Social Capital:
BRL 125.000
Business Plan (money usage):
BRL 25.000 - working capital
(3 months investments)
NPV Valuation (2 years earnings):
BRL 700.000 - Considering:
- 50% goals attained
- BRL 800k avg incomes/yr
Capital Leverage:
460% - Expected – 700k earnings
12% - Worst case – 140k earnings
(break-even line)
Risk:
Money loss
(no earnings in next 3 months)

17. Investor Upsides
- Possibility to use unsold media & unsold redirects to launch own products
- Possibility of business development upon lan-house distribution channel*
* considering no conflict of interests or canibalization with LanMedia core business
- Possibility to trigger investment against goals
The Investors we’re looking for
- Someone that could generate upside for the business
- Synergic Business/Operations with our Market
- Proven experience in Online Advertising Media

18. Thank you!
lanmedia@lanmedia.com.br
11 3912-3772
LANMEDIA INTERNET LTDA.
CNPJ: 17.829.137/0001-56
AV. BRIGADEIRO FARIA LIMA, 1.461 – 6º ANDAR
CEP 01452-002 – SÃO PAULO - SP