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LIVING
MACHINES
HUMAN
MACHINE
MACHINES
750000
YEARS AGO
EXCAVATOR
MACHINES ARE
EXTENSIONS OF
OURSELVES
MACHINES ARE EXTENSIONS OF OURSELVES
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK
TASKTASK
TASK
TASK
TASK
TASK
TASK
TASK
TASK TASK
TASK
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
HUMAN
HUMAN TASKS
CARRIED OUT
BY HUMANS
HUMAN TASKS
DISTRIBUTION
OF TASKS
HUMAN TASKS
CARRIED OUT
BY MACHINES
THIS IS
EVOLUTION
THIS IS EVOLUTION
FUTURE
HUMAN?
TASK
TASKTASK
TASK
TASK TASK
TASK TASK
TASK
TASKTASK
TASKTASK
TASKTASK
TASK TASK
TASKTASK
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
PRESENT
HUMAN
TASKTASK
TASK TASK
TASK TASK
PAST
HUMAN
TASK
TASKTASK
TASK TASK
TASK TASK
TASK
TASKTASK
TASKTASK
TASKTASK
TASK TASK
TASKTASKTASK TASK
TASKTASK
TASKTASK
TASK
TASK
TASK
TASK
TASKTASK
FUTURE
HUMAN
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
MACH-
INE
THE MACHINE IS
AN ORGANISM
PROCESSOR
SENSORS
PROCESSOR
SENSORS
PROCESSOR
SENSORS
EXPRESSION
MAINTAINING
LIFE CYCLES
OR EXTENDING LIFE
FINEGO TO DOCTOR
no action takenSICK
GETTING
SICK
FEEL PAINGETTING
SICK
no feedback
DEAD
GETTING
SICK
FEELING
FINE
FEELING
FINE
WORKINGSTARTING TO
MALFUNCTION
BROKENno action takenMALFUNCTIONno feedback
STARTING TO
MALFUNCTION
STARTING TO
MALFUNCTIONWORKING
WORKING
DETECT
PROBLEM
REQUEST
FIX
LIFE AND
BEHAVIOR
FROM PURPOSE
TO PERSONALITY
THE PURPOSE OF ANYTHING
(HUMANS, ANY ORGANISM,
MACHINES) RESULTS IN
TASKS.
CONTINUOUS CARRYING OUT
OF SPECIFIC TASKS INSIDE A
GENERAL CONTEXT CREATES
THE TEMPORARITY OF A
ROLE.
PLAYING A ROLE OVER A
PERIOD OF TIME WILL BE
INTRINSICALLY AS WELL AS
EXTRINSICALLY PERCEIVED
AS PERSONALITY
='S
TASKS
ROLE
PERSONALITY
PURPOSE MEANINGLIFE
PURPOSE GIVES MEANING TO
THE EXISTENCE OF ANY
THING.
THE
PERSONALITY OF
THE MACHINE
IS KEEPING FOOD FRESH
LIFE IN THE MACHINE
'S =
TASKS
ROLE
PERSONALITY
PURPOSE MEANINGLIFE
BEHAVIOR
ACTIVITIES
EXPRESSION
NEEDS
ARE TO KEEP FOOD
COOL AT A CERTAIN
TEMPERATURE
A SLOW, STEADY, COOL,
SECURE THING
THE ONE KEEPING STUFF
COOL
KEEPING TEMPERATURE
“I NEED TO KEEP COOL,
PLEASE CLOSE MY DOOR“
JUST COOLING
IS HONEST AND
AUTHENTIC
IS MAINTAINING SPECIES‘
EXISTENCE
LIFE IN THE LIVING
'S =
TASKS
ROLE
PERSONALITY
PURPOSE MEANINGLIFE
BEHAVIOR
ACTIVITIES
EXPRESSION
NEEDS
ARE STAYING-ALIVE-
RELATED (BREATHING,
EATING, MULTIPLYING,
...)
“HE‘S SUCH A FUNNY
PERSON!“, ...
TO BE ENFORCED AMIDST
SOCIETY, THE FUNNY
ONE, THE SMART ONE, ...
MAINTAIN BALANCED
NUTRITION LEVEL
“I‘D LIKE TO WORK FOR
YOUR COMPANY.“, “HI, I‘M
A REALLY NICE AND
INTERESTING PERSON.“
VARIOUS: FOOD
GATHERING, SOCIAL
ATTRACTIVENESS
STANDING INCREASE, …
IS PURPOSE- / TASK-
BASED
IS THE CREATION OF THE
ILLUSION OF LIFE
THE ILLUSION OF LIFE IN THE MACHINE / TAMAGOTCHI-ING
'S =
TASKS
ROLE
PERSONALITY
PURPOSE MEANINGLIFE
BEHAVIOR
ACTIVITIES
EXPRESSION
NEEDS
THERE'S NO COHERENT
CONNECTION BETWEEN
THE MACHINE'S
PURPOSE, ITS DERIVING
TASKS, THE EXPRESSION,
AND THE PERCEIVED
BEHAVIOR.
THE MACHINE CREATES
AN ILLUSION OF LIFE BY
PRODUCING
EXPRESSIONS THAT
ATTEMPT TO REPRESENT
NEEDS. THESE NEEDS
ARE NOT AT ALL RELATED
TO THE TASK OF THE
MACHINE.
ARE TO ASK FOR FOOD
A LITTLE, NEEDFUL, CUTE,
FUNNY THING
THE ONE ALWAYS ASKING
FOR FOOD
ARE FALSE NEEDS
IS TASK
ARE EXPRESSION
THUS IS “FAKE“
THE PERSONALITY OF THE MACHINE
Machine
'S =
TASKS
ROLE
PERSONALITY
PURPOSE MEANINGLIFE
THE PERSONALITY OF A
MACHINE IS DERIVED
FROM ITS PURPOSE. ITS
PURPOSE IS A DERIVATIVE
OF ITS TASKS.
TASKS RESULT IN
ACTIVITIES. THE
NECESSITY TO CARRY
OUT THESE ACTIVITIES
CREATES NEEDS.
ADDING A
COMMUNICATION LAYER
TO THE MACHINE
ALLOWS THE
EXPRESSION OF NEEDS.
RELEVANT PARTS OF THE
MACHINE ARE
MONITORED BY SENSORS
WHILE CARRYING OUT
TASKS.
THE EXPRESSION OF
NEEDS AND CARRYING
OUT OF ACTIVITIES CAN
BE PERCEIVED AS
BEHAVIOR.
PERCEIVING OF
BEHAVIOR OF A MACHINE
THAT IS BASED ON THE
MACHINE’S PERSONALTY
DERIVING FROM HIS
TASKS WILL MAKE THE
MACHINE MEANINGFUL.
THAT MATCHES THE
PATTERNS THAT ARE
REFERRED TO AS LIFE.
BEHAVIOR
ACTIVITIES
EXPRESSION
NEEDS
SAME APPLIES TO
HUMANS. OUR
PERSONALITY IS
DERIVING FROM OUR
PURPOSE. OUR PURPOSE
IS TO MULTIPLY. OUR
TASKS ARE TO BREATH,
EAT, AND – YES –
MULTIPLY.
THE SCALABILITY
OF MEANING
THE SCALABILITY OF MEANING
='S PURPOSE MEANINGLIFE
BEHAVIOR
MEANINGMEANING OF A
MACHINE BECOMES
PERCEIVABLE.
MEANING IS MADESCALABLE. THUS, THE MEANING
OF US (HUMANS) WILL
BECOME CLEARER –
WE WILL
UNDERSTAND MORE
ABOUT OURSELVES.
THIS WILL MAKE US
HAPPIER.
ENDANGERMENT
OF PURPOSE
“USE ME!“
ENDANGERMENT OF PURPOSE
Use
me.
THE WIN-WIN-
SITUATION OF
GIVING AND
TAKING TASKS
THE MACHINE PROPOSES TASKS
ENDANGERMENT OF PURPOSE
You vacuum.
You use me.
You feel
purpose.
THE QUALITY OF
EXPRESSION
TASKS
BEHAVIOR
ACTIVITIES
EXPRESSION
NEEDS
“I’M OUT OF WATER.”
“I’M OVER TEMPERATURE.”
“MY DUST BAG IS FULL.”
“I’M OUT OF BATTERY.”
“I GOT ONLY 5 BOTTLES LEFT.”
“I’M AT 32ºC.”
“IT’S READY TO BURST.”
“I GOT 5% LEFT.”
“PLEASE REFILL.”
“PLEASE COOL ME DOWN.”
“PLEASE CHANGE DUST BAG.”
“PLEASE RECHARGE.”
INTENSIFIER
OF
EXPRESSION
REFINERS OF
EXPRESSION
REFINERS OF
EXPRESSION
SEVERITYPROBLEM SOLUTION
THE COHERENCE
OF EXPRESSION
AND PURPOSE
THE SLEEP LIGHT IS A
NATURAL EXPRESSION
BASED ON A LATERAL
TASK OF THE MACHINE:
TO POWER SAVE WHILE IN
SLEEP MODE.
IF THE MACHINE WAS A
SLEEPING MACHINE, THE
COHERENCE OF
EXPRESSION AND
PURPOSE WOULD BE
COMPLETE AND THE
MACHINE WOULD BE
PERCEIVED AS ALIVE.
USING EXISTING
EXPRESSION
CHANNELS
MAPPING EXPRESSION TO PURPOSE
MACHINE HELPS
MACHINE
TASK RANGE MATCHES NEED RANGE
THE MACHINE
EXPRESSION
ORCHESTRA
SEVERAL MACHINES ORCHESTRATE A FLOW
SUPER-
ORGANISMS
ORGANIZATION
LEVELS
© 2012 BB
ATOM MOLECULE CELL ORGANISM SUPER-ORGANISM
ORGANISM LEVEL
SUPER-ORGANISM
LEVEL
ORGAN LEVEL
ORGANISM LEVEL
SUPER-ORGANISM
LEVEL
ORGANISM
CLUSTER LEVEL
MACHIN
E
MACHIN
E
MACHIN
E
MACHIN
E
MACHIN
E
MACHIN
E
© 2012 Telefónica Digital
SUPER-ORGANISMS
THE SUPER-
ORGANISM MADE
OF MACHINES
© 2012 Bert Bräutigam
PORTAL BRAIN
THE SUPER-ORGANISM MADE OF DEVICES
ÜBER
BRAIN
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE
DEVICE
DEVICE
DEVICE
SENSORS NERVES
CONNECTIVITY MOUTH
THIS IS THE CORRECT
MENTAL MODEL FOR
USERS OF THE DEVICE
PORTAL.
THEY LOOK OVER A HUGE
QUANTITY OF DEVICES
(E.G. 10 MILLION VENDING
MACHINES), THAT FORM
AN ORGANISM.
DEVICES ORGANS
MachineÜBER
BRAIN
© 2012 Telefónica Digital
M2M
PORTAL
A VENDING MACHINES SUPER-ORGANISM
M2M
PORTAL
ÜBER
BRAIN
© 2012 Telefónica Digital
M2M
PORTAL
A COFFEE MAKER SUPER-ORGANISM
M2M
PORTAL
ÜBER
BRAIN
© 2012 Telefónica Digital
M2M
PORTAL
AN ALARM SYSTEM SUPER-ORGANISM
M2M
PORTAL
ÜBER
BRAIN
© 2012 Telefónica Digital
M2M
PORTAL
A POINT-OF-SALE SUPER-ORGANISM
M2M
PORTAL
ÜBER
BRAIN
© 2012 Telefónica Digital
M2M
PORTAL
A TRAFFIC METER SUPER-ORGANISM
M2M
PORTAL
ÜBER
BRAIN
© 2012 Telefónica Digital
M2M
PORTAL
A CAR SUPER-ORGANISM
M2M
PORTAL
ÜBER
BRAIN
THE BODY AND
SOUL
TRANSCENDENCE
© 2012 Bert Bräutigam
THE BODY AND SOUL TRANSCENDENCE
DEVICE DIGITAL
SERVICE DIGITAL
SERVICE
PHYSICAL TOOLS MAKE PHYSICAL TASKS
EASIER / MAKE THE USER STRONGER
VIRTUAL TOOLS MAKE MENTAL TASKS EASIER /
MAKE THE USER SMARTER
© 2012 Bert Bräutigam
THE BODY AND SOUL TRANSCENDENCE
DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE
DIGITAL
SERVICE
A TRANSCENDENT SERVICE
MAKES PHYSICAL TASKS
EASIER / MAKES THE USER
STRONGER / MAKES MENTAL
TASKS EASIER / MAKES THE
USER SMARTER
APPLIED DESIGN
PARADIGMS
MACHINE SUPER-ORGANISMS AND SPEECH
BUBBLES
© 2012 Telefónica Digital
DEVICES
ALL 52,336 devicesDEVICES
05/14 05/1506/14 07/14 09/14 12/1411/1408/14 01/15 02/1510/14 03/15 04/15
now
Youʼre looking at all of your
52,336 devices.
Search
903 devices are in critical state
Temperature
Humidity
Cash
Beverages
SENSOR DATA
Device type
Life cycle state
Model
DEVICE
Filter
ReportsSoftwareConnectivityDeviceSensor data Service ordersBehavior
The view of the super-organism of devices should use a natural visual
metaphor that indicates the interactable entity level (device or cluster).
no devices selectedAdd Devices
© 2012 Telefónica Digital
DEVICES
ALL Vending machine Temperature: 10ºC – 20ºC 7,382 devicesDEVICES
05/14 05/1506/14 07/14 09/14 12/1411/1408/14 01/15 02/1510/14 03/15 04/15
now
Youʼre looking at 7,382
vending machines with a
temperature between 10
and 20ºC.
Search
You own 52,336 devices
903 devices are in critical state
Temperature
Humidity
Cash
Beverages
SENSOR DATA
Device type
Life cycle state
Model
DEVICE
Filter
ReportsSoftwareConnectivityDeviceSensor data Service ordersBehavior
Devices have been filtered and
are shown at bigger scale.
no devices selectedAdd Devices
© 2012 Telefónica Digital
DEVICES
ALL Vending machine Temperature: 10ºC – 20ºC 802 devicesDEVICES
05/14 05/1506/14 07/14 09/14 12/1411/1408/14 01/15 02/1510/14 03/15 04/15
now
Search
Youʼre looking at 802
vending machines with a
temperature between 10
and 20ºC pending fix.
You own 52,336 devices
903 devices are in critical state
Temperature
Humidity
Cash
Beverages
SENSOR DATA
Device type
Life cycle state
Model
DEVICE
Pending fix Filter
ReportsSoftwareConnectivityDeviceSensor data Service ordersBehaviorno devices selectedAdd Devices
© 2012 Telefónica Digital
resolved
My temperature has gone above 22º.
I will shut off when above 30º.
resolved
resolved
Yesterday
2 days ago
Last week
Iʼm out of sandwiches! Please
refill.
Iʼm almost out of sandwiches. I got
20 units left
Iʼm almost out of beverages. I got
56 units left
My temperature has gone above 22º.
I will shut off when above 30º.
Itʼs 10pm. Shutting down now. I had
122 visitors today, making €139.20.
John OʼReilly:
Sent refill guy over
12 mins ago
3 days ago
Life view
Behavior
Installed software
Components
Connectivity data
Location
Sensor data
Vending machine SPX78002
DEVICE DETAIL VIEW
DEVICE
INVENTORY
3G
ALL Vending machine Temperature: 10ºC – 20ºC Vending machine SPX78...Pending fix
safe zone
ReportsSoftwareConnectivityDeviceSensor data Service ordersBehavior
Solve
Solve
refreshed 5 min ago refresh now
AUTONOMOUS
BEHAVIORAL
ADAPTION
DEVICES ADAPT BEHAVIOR OF OTHER DEVICES
THAT HAVE PROVEN TO HAVE AN POSITIVE
EFFECT ON THEIR SUCCESS CRITERIA (THEIR
PURPOSE)
© 2012 Telefónica Digital
Base data
Snack machine T2
Sensors
DEVICE CLASSESDEVICE
INVENTORY
DEVICE
CLASSES
Search
+ –
Coffee machine C7
Vending machine type 1
Vending machine type 2
Vending machine type 3A
Vending machine type 3B
Soda dispenser
Snack machine T2
Snack machine T3
Success criteria
Autonomous behavioral adaption
Criteria parameter
High
Optimal state
10
Success impact
Low 4
Low
–
+
–
–2
Monthly revenue
Average energy consumption
Maintenance cycle
Low 1Average left-over product amount –
10
4
2
1
AUTONOMOUS BEHAVIORAL ADAPTION
SaveCancel
Components
© 2012 Telefónica Digital
Base data
Snack machine T2
Components
AUTONOMOUS BEHAVIORAL ADAPTION
DEVICE CLASSESDEVICE
INVENTORY
DEVICE
CLASSES
Search
+ –
Coffee machine C7
Vending machine type 1
Vending machine type 2
Vending machine type 3A
Vending machine type 3B
Soda dispenser
Snack machine T2
Snack machine T3
Success criteria
Autonomous behavioral adaption
Allow devices to propose solutions to problems
Allow devices to adapt to other behavioral patterns to meet success criteria
Allow mutations (devices will be able to vary parameters autonomously)
ON
ON
OFF
SaveCancel
Sensors
SHEDDING LIFE
ONTO
PREVIOUSLY
SILENT MACHINES

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LIVING MACHINES

  • 5.
  • 6.
  • 8.
  • 9.
  • 10.
  • 11.
  • 13. MACHINES ARE EXTENSIONS OF OURSELVES TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASK TASKTASK TASK TASK TASK TASK TASK TASK TASK TASK TASK MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE HUMAN HUMAN TASKS CARRIED OUT BY HUMANS HUMAN TASKS DISTRIBUTION OF TASKS HUMAN TASKS CARRIED OUT BY MACHINES
  • 15. THIS IS EVOLUTION FUTURE HUMAN? TASK TASKTASK TASK TASK TASK TASK TASK TASK TASKTASK TASKTASK TASKTASK TASK TASK TASKTASK MACH- INE MACH- INE MACH- INE MACH- INE PRESENT HUMAN TASKTASK TASK TASK TASK TASK PAST HUMAN TASK TASKTASK TASK TASK TASK TASK TASK TASKTASK TASKTASK TASKTASK TASK TASK TASKTASKTASK TASK TASKTASK TASKTASK TASK TASK TASK TASK TASKTASK FUTURE HUMAN MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE MACH- INE
  • 16. THE MACHINE IS AN ORGANISM
  • 17.
  • 22. FINEGO TO DOCTOR no action takenSICK GETTING SICK FEEL PAINGETTING SICK no feedback DEAD GETTING SICK FEELING FINE FEELING FINE
  • 23. WORKINGSTARTING TO MALFUNCTION BROKENno action takenMALFUNCTIONno feedback STARTING TO MALFUNCTION STARTING TO MALFUNCTIONWORKING WORKING DETECT PROBLEM REQUEST FIX
  • 26. THE PURPOSE OF ANYTHING (HUMANS, ANY ORGANISM, MACHINES) RESULTS IN TASKS. CONTINUOUS CARRYING OUT OF SPECIFIC TASKS INSIDE A GENERAL CONTEXT CREATES THE TEMPORARITY OF A ROLE. PLAYING A ROLE OVER A PERIOD OF TIME WILL BE INTRINSICALLY AS WELL AS EXTRINSICALLY PERCEIVED AS PERSONALITY ='S TASKS ROLE PERSONALITY PURPOSE MEANINGLIFE PURPOSE GIVES MEANING TO THE EXISTENCE OF ANY THING.
  • 28. IS KEEPING FOOD FRESH LIFE IN THE MACHINE 'S = TASKS ROLE PERSONALITY PURPOSE MEANINGLIFE BEHAVIOR ACTIVITIES EXPRESSION NEEDS ARE TO KEEP FOOD COOL AT A CERTAIN TEMPERATURE A SLOW, STEADY, COOL, SECURE THING THE ONE KEEPING STUFF COOL KEEPING TEMPERATURE “I NEED TO KEEP COOL, PLEASE CLOSE MY DOOR“ JUST COOLING IS HONEST AND AUTHENTIC
  • 29. IS MAINTAINING SPECIES‘ EXISTENCE LIFE IN THE LIVING 'S = TASKS ROLE PERSONALITY PURPOSE MEANINGLIFE BEHAVIOR ACTIVITIES EXPRESSION NEEDS ARE STAYING-ALIVE- RELATED (BREATHING, EATING, MULTIPLYING, ...) “HE‘S SUCH A FUNNY PERSON!“, ... TO BE ENFORCED AMIDST SOCIETY, THE FUNNY ONE, THE SMART ONE, ... MAINTAIN BALANCED NUTRITION LEVEL “I‘D LIKE TO WORK FOR YOUR COMPANY.“, “HI, I‘M A REALLY NICE AND INTERESTING PERSON.“ VARIOUS: FOOD GATHERING, SOCIAL ATTRACTIVENESS STANDING INCREASE, … IS PURPOSE- / TASK- BASED
  • 30. IS THE CREATION OF THE ILLUSION OF LIFE THE ILLUSION OF LIFE IN THE MACHINE / TAMAGOTCHI-ING 'S = TASKS ROLE PERSONALITY PURPOSE MEANINGLIFE BEHAVIOR ACTIVITIES EXPRESSION NEEDS THERE'S NO COHERENT CONNECTION BETWEEN THE MACHINE'S PURPOSE, ITS DERIVING TASKS, THE EXPRESSION, AND THE PERCEIVED BEHAVIOR. THE MACHINE CREATES AN ILLUSION OF LIFE BY PRODUCING EXPRESSIONS THAT ATTEMPT TO REPRESENT NEEDS. THESE NEEDS ARE NOT AT ALL RELATED TO THE TASK OF THE MACHINE. ARE TO ASK FOR FOOD A LITTLE, NEEDFUL, CUTE, FUNNY THING THE ONE ALWAYS ASKING FOR FOOD ARE FALSE NEEDS IS TASK ARE EXPRESSION THUS IS “FAKE“
  • 31. THE PERSONALITY OF THE MACHINE Machine 'S = TASKS ROLE PERSONALITY PURPOSE MEANINGLIFE THE PERSONALITY OF A MACHINE IS DERIVED FROM ITS PURPOSE. ITS PURPOSE IS A DERIVATIVE OF ITS TASKS. TASKS RESULT IN ACTIVITIES. THE NECESSITY TO CARRY OUT THESE ACTIVITIES CREATES NEEDS. ADDING A COMMUNICATION LAYER TO THE MACHINE ALLOWS THE EXPRESSION OF NEEDS. RELEVANT PARTS OF THE MACHINE ARE MONITORED BY SENSORS WHILE CARRYING OUT TASKS. THE EXPRESSION OF NEEDS AND CARRYING OUT OF ACTIVITIES CAN BE PERCEIVED AS BEHAVIOR. PERCEIVING OF BEHAVIOR OF A MACHINE THAT IS BASED ON THE MACHINE’S PERSONALTY DERIVING FROM HIS TASKS WILL MAKE THE MACHINE MEANINGFUL. THAT MATCHES THE PATTERNS THAT ARE REFERRED TO AS LIFE. BEHAVIOR ACTIVITIES EXPRESSION NEEDS SAME APPLIES TO HUMANS. OUR PERSONALITY IS DERIVING FROM OUR PURPOSE. OUR PURPOSE IS TO MULTIPLY. OUR TASKS ARE TO BREATH, EAT, AND – YES – MULTIPLY.
  • 33. THE SCALABILITY OF MEANING ='S PURPOSE MEANINGLIFE BEHAVIOR MEANINGMEANING OF A MACHINE BECOMES PERCEIVABLE. MEANING IS MADESCALABLE. THUS, THE MEANING OF US (HUMANS) WILL BECOME CLEARER – WE WILL UNDERSTAND MORE ABOUT OURSELVES. THIS WILL MAKE US HAPPIER.
  • 36. THE WIN-WIN- SITUATION OF GIVING AND TAKING TASKS THE MACHINE PROPOSES TASKS
  • 37. ENDANGERMENT OF PURPOSE You vacuum. You use me. You feel purpose.
  • 39. TASKS BEHAVIOR ACTIVITIES EXPRESSION NEEDS “I’M OUT OF WATER.” “I’M OVER TEMPERATURE.” “MY DUST BAG IS FULL.” “I’M OUT OF BATTERY.” “I GOT ONLY 5 BOTTLES LEFT.” “I’M AT 32ºC.” “IT’S READY TO BURST.” “I GOT 5% LEFT.” “PLEASE REFILL.” “PLEASE COOL ME DOWN.” “PLEASE CHANGE DUST BAG.” “PLEASE RECHARGE.” INTENSIFIER OF EXPRESSION REFINERS OF EXPRESSION REFINERS OF EXPRESSION SEVERITYPROBLEM SOLUTION
  • 41. THE SLEEP LIGHT IS A NATURAL EXPRESSION BASED ON A LATERAL TASK OF THE MACHINE: TO POWER SAVE WHILE IN SLEEP MODE. IF THE MACHINE WAS A SLEEPING MACHINE, THE COHERENCE OF EXPRESSION AND PURPOSE WOULD BE COMPLETE AND THE MACHINE WOULD BE PERCEIVED AS ALIVE.
  • 43.
  • 44.
  • 45. MACHINE HELPS MACHINE TASK RANGE MATCHES NEED RANGE
  • 46.
  • 47.
  • 49.
  • 50.
  • 52.
  • 54. © 2012 BB ATOM MOLECULE CELL ORGANISM SUPER-ORGANISM
  • 57. © 2012 Telefónica Digital SUPER-ORGANISMS
  • 58.
  • 60. © 2012 Bert Bräutigam PORTAL BRAIN THE SUPER-ORGANISM MADE OF DEVICES ÜBER BRAIN DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE SENSORS NERVES CONNECTIVITY MOUTH THIS IS THE CORRECT MENTAL MODEL FOR USERS OF THE DEVICE PORTAL. THEY LOOK OVER A HUGE QUANTITY OF DEVICES (E.G. 10 MILLION VENDING MACHINES), THAT FORM AN ORGANISM. DEVICES ORGANS MachineÜBER BRAIN
  • 61. © 2012 Telefónica Digital M2M PORTAL A VENDING MACHINES SUPER-ORGANISM M2M PORTAL ÜBER BRAIN
  • 62. © 2012 Telefónica Digital M2M PORTAL A COFFEE MAKER SUPER-ORGANISM M2M PORTAL ÜBER BRAIN
  • 63. © 2012 Telefónica Digital M2M PORTAL AN ALARM SYSTEM SUPER-ORGANISM M2M PORTAL ÜBER BRAIN
  • 64. © 2012 Telefónica Digital M2M PORTAL A POINT-OF-SALE SUPER-ORGANISM M2M PORTAL ÜBER BRAIN
  • 65. © 2012 Telefónica Digital M2M PORTAL A TRAFFIC METER SUPER-ORGANISM M2M PORTAL ÜBER BRAIN
  • 66. © 2012 Telefónica Digital M2M PORTAL A CAR SUPER-ORGANISM M2M PORTAL ÜBER BRAIN
  • 68. © 2012 Bert Bräutigam THE BODY AND SOUL TRANSCENDENCE DEVICE DIGITAL SERVICE DIGITAL SERVICE PHYSICAL TOOLS MAKE PHYSICAL TASKS EASIER / MAKE THE USER STRONGER VIRTUAL TOOLS MAKE MENTAL TASKS EASIER / MAKE THE USER SMARTER
  • 69. © 2012 Bert Bräutigam THE BODY AND SOUL TRANSCENDENCE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DEVICE DIGITAL SERVICE A TRANSCENDENT SERVICE MAKES PHYSICAL TASKS EASIER / MAKES THE USER STRONGER / MAKES MENTAL TASKS EASIER / MAKES THE USER SMARTER
  • 71. © 2012 Telefónica Digital DEVICES ALL 52,336 devicesDEVICES 05/14 05/1506/14 07/14 09/14 12/1411/1408/14 01/15 02/1510/14 03/15 04/15 now Youʼre looking at all of your 52,336 devices. Search 903 devices are in critical state Temperature Humidity Cash Beverages SENSOR DATA Device type Life cycle state Model DEVICE Filter ReportsSoftwareConnectivityDeviceSensor data Service ordersBehavior The view of the super-organism of devices should use a natural visual metaphor that indicates the interactable entity level (device or cluster). no devices selectedAdd Devices
  • 72. © 2012 Telefónica Digital DEVICES ALL Vending machine Temperature: 10ºC – 20ºC 7,382 devicesDEVICES 05/14 05/1506/14 07/14 09/14 12/1411/1408/14 01/15 02/1510/14 03/15 04/15 now Youʼre looking at 7,382 vending machines with a temperature between 10 and 20ºC. Search You own 52,336 devices 903 devices are in critical state Temperature Humidity Cash Beverages SENSOR DATA Device type Life cycle state Model DEVICE Filter ReportsSoftwareConnectivityDeviceSensor data Service ordersBehavior Devices have been filtered and are shown at bigger scale. no devices selectedAdd Devices
  • 73. © 2012 Telefónica Digital DEVICES ALL Vending machine Temperature: 10ºC – 20ºC 802 devicesDEVICES 05/14 05/1506/14 07/14 09/14 12/1411/1408/14 01/15 02/1510/14 03/15 04/15 now Search Youʼre looking at 802 vending machines with a temperature between 10 and 20ºC pending fix. You own 52,336 devices 903 devices are in critical state Temperature Humidity Cash Beverages SENSOR DATA Device type Life cycle state Model DEVICE Pending fix Filter ReportsSoftwareConnectivityDeviceSensor data Service ordersBehaviorno devices selectedAdd Devices
  • 74. © 2012 Telefónica Digital resolved My temperature has gone above 22º. I will shut off when above 30º. resolved resolved Yesterday 2 days ago Last week Iʼm out of sandwiches! Please refill. Iʼm almost out of sandwiches. I got 20 units left Iʼm almost out of beverages. I got 56 units left My temperature has gone above 22º. I will shut off when above 30º. Itʼs 10pm. Shutting down now. I had 122 visitors today, making €139.20. John OʼReilly: Sent refill guy over 12 mins ago 3 days ago Life view Behavior Installed software Components Connectivity data Location Sensor data Vending machine SPX78002 DEVICE DETAIL VIEW DEVICE INVENTORY 3G ALL Vending machine Temperature: 10ºC – 20ºC Vending machine SPX78...Pending fix safe zone ReportsSoftwareConnectivityDeviceSensor data Service ordersBehavior Solve Solve refreshed 5 min ago refresh now
  • 75. AUTONOMOUS BEHAVIORAL ADAPTION DEVICES ADAPT BEHAVIOR OF OTHER DEVICES THAT HAVE PROVEN TO HAVE AN POSITIVE EFFECT ON THEIR SUCCESS CRITERIA (THEIR PURPOSE)
  • 76.
  • 77. © 2012 Telefónica Digital Base data Snack machine T2 Sensors DEVICE CLASSESDEVICE INVENTORY DEVICE CLASSES Search + – Coffee machine C7 Vending machine type 1 Vending machine type 2 Vending machine type 3A Vending machine type 3B Soda dispenser Snack machine T2 Snack machine T3 Success criteria Autonomous behavioral adaption Criteria parameter High Optimal state 10 Success impact Low 4 Low – + – –2 Monthly revenue Average energy consumption Maintenance cycle Low 1Average left-over product amount – 10 4 2 1 AUTONOMOUS BEHAVIORAL ADAPTION SaveCancel Components
  • 78. © 2012 Telefónica Digital Base data Snack machine T2 Components AUTONOMOUS BEHAVIORAL ADAPTION DEVICE CLASSESDEVICE INVENTORY DEVICE CLASSES Search + – Coffee machine C7 Vending machine type 1 Vending machine type 2 Vending machine type 3A Vending machine type 3B Soda dispenser Snack machine T2 Snack machine T3 Success criteria Autonomous behavioral adaption Allow devices to propose solutions to problems Allow devices to adapt to other behavioral patterns to meet success criteria Allow mutations (devices will be able to vary parameters autonomously) ON ON OFF SaveCancel Sensors