The document summarizes the Liveseas platform, which aims to address inefficiencies in the maritime recruitment market by creating a centralized networking platform for employers and seafarers. It outlines problems such as high recruitment costs and lack of career growth opportunities that contribute to officer shortages. The solution proposed is an online platform that allows private and casual exploration of career options without risking current employment, and facilitates direct contact between employers and seafarers. Funding will be used for marketing, salaries, and potentially mobile app development to further grow the platform's user base and features.

1. Efficient recruitment and career growth
The Seafarer Network

2. Problem
Legacy structures with many intermediaries inflate recruitment costs.
Seafarers have high turnover rates, low loyalty and high salary expectations
due to contract-based employment.
Low job satisfaction rates and fewer incentives to pursue a career at sea,
contribute to the officer shortage that is intensifying annually.
Employers have little incentive to invest in their not-so-loyal seafarers, but
upskilling is becoming a necessity due to increasing regulation and advancing
technology onboard.
Accurately assessing seafarer competence is not easy, due to the natural
disconnect between ship and shore, leading to costly personnel mismatches.
Conventional job platforms are not effective for seafarers.
Inefficient job market & skill shortage: Maritime
employers are having trouble finding seafarers
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3. Solution
Seafarers can privately and casually explore options, without risking current
employment.
Employers can maintain a buffer of interested seafarers for times of urgency
(which happen all the time), without having to reach out first / post vacancies.
Direct contact between employer-seafarers encourages human interaction in
their recruitment, and prevents the commoditisation of seafarers, which is
contributing to the market inefficiency.
By offering in-house e-learning to seafarers and pre-hiring evaluation
(competency/psychometric) to employers, we aim to make the job market
become more efficient and meritocratic, and to cultivate a culture of excellence in
both seafarers and maritime employers.
A unified networking platform, similar to
LinkedIn/Indeed/Workrise, tailored to work at sea.
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4. Potential
Having engaged with hundreds of shipping companies, the feedback we have is
that they are willing to invest heavily in finding the right people for their vessels.
Over 50 employers have already joined Liveseas, and the majority of them have
told us they are surprised our platform is free.
There are many strategies to monetise the employer-side of our network, including
subscription for unlimited use, advertising/showcasing, senior rank headhunting
services, pre-hiring evaluation of seafarers, and in-house document verification
services.
While we can't directly charge seafarers for their recruitment, due to international
regulations (MLC 2006), our plan is to leverage our user base by creating an
e‑learning marketplace for additional revenue.
Seafarer wages are a $60B market, maritime
e‑learning is a $2-3B -rapidly growing- market.
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5. George: Co-founder & Chief Engineer Officer with extensive seagoing experience on oil
tankers, and a knack for sales and product design. Drives outreach, strategy, and
UX/UI design, ensuring a user-friendly platform that meets seafarers' needs.
John: Co-founder, Naval Architect, incoming MBA @ Cambridge, 2nd Engineer Officer
on oil tankers and co-founder of Poulaw.gr. Leads data-driven strategy, product
management, UX/UI and marketing.
Michalis: CTO with a robust background in software engineering. Proven track record
in launching successful digital platforms, including co-founding Poulaw.gr with John.
Takes care of software development and system architecture.
Advisors include John's father, Christos, a seasoned shipping CEO with over 35 years
of experience. Provides strategic insights, industry connections, and guidance.
Team
Experienced seafarers, proven tech entrepreneurs,
strong shipping industry ties.
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6. Current
Our core product is fully operational, actively facilitating employer-seafarer
connections.
We've streamlined marketing, tested all appropriate channels and successfully
reduced acquisition costs per user across all submarkets (ie. Philippines,
Ukraine, India, etc.).
Our successful outreach has allowed us to get many employers onboard,
understand their explicit needs, and actively work towards fulfilling them.
Our focus is now on increasing our brand awareness and organic traffic by
working on new features that increase network effects (virality?).
We've initiated discussions with key players in maritime e-learning space,
seeking partnerships to leverage our existing user base.
19,000+ seafarer signups, 65+ companies onboard,
marketing streamlined, seafarers are finding work
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7. Funding
Most of the capital (~80%+) will be used for marketing, which is currently at a
state where it can scale effectively. Google/Meta/LinkedIn ads and potentially
hiring an experienced CMO.
Depending on the capital raised, part may also be paid as salaries to our
current team (part-time or full time, depending) to help us focus on the project,
build new features and grow it faster.
Another portion of expenditure may be for mobile app development, possibly
hiring one or two software engineers experienced in mobile app design.
Seeking to raise $500K~$1.5M (flexible) at a
$5M pre-money valuation
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8. Are you an investor with experience in shipping,
hr-tech or online marketplaces?
investors@liveseas.com
Or feel free to reach out to us on LinkedIn
Let's talk!