The document summarizes the services provided by Weichert Realtors to sell homes. It discusses their team of experienced real estate professionals, long history of success since 1969, network of hundreds of offices nationwide, and ability to handle all aspects of a home sale. It highlights their strategic use of online marketing and the internet, which exposes listings to millions of potential buyers and is now the primary way buyers search for homes.

1. One Goal
YOU SHOULD KNOW
No one will do more than I will to sell your home quickly at the best possible price.
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2. Our Team
You can take assurance from our history of success.
“I’ve drawn on my own experience as a Sales Associate
to build a company of real estate professionals who will put
the needs of each individual first.”
– Jim Weichert, President and Founder
• ounded with one sales office in 1969
F
•
Hundreds of company-owned and franchised offices serving
key markets throughout the U.S.
• he Weichert Family of Companies serves nearly 200,000
T ®
customers each year
YOU SHOULD KNOW
Backed by one of the nation’s largest privately-owned providers of home ownership services,
I will always respond with the personal attention you deserve.
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3. Our Team
We’ll respond to your needs.
Princeton
Beatrice Bloom Joshua Wilton Brian D McDaniel
Sales Representative Manager Gold Services Manager
YOU SHOULD KNOW
I am part of a team of real estate experts that can handle all aspects of your sale.
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4. The Weichert ®
Difference
I’ll use every advantage to bring you buyers.
Weichert Gold Services
®
one stop, many solutions Mortgages, insurance, home warranties,
moving and related home services.
ONLINE DYNAMIC ENHANCED GOLD STRATEGIC NEIGHBORHOOD
PRESENCE MARKETING OPEN HOUSE SERVICES PRICING SPECIALIST
An industry leader Advertising PROGRAM A comprehensive Our exclusive Most
for online exposure dominance Drawing buyers source of pricing method knowledgeable
to homes. maximizes your with an industry- homeownership helps you get the about home values
pool of potential leading approach. services.* most for your home
and price trends
buyers. in today’s market.
in your area.
YOU SHOULD KNOW
We go beyond full-service, with 6 distinct advantages that provide maximum exposure
to potential buyers in order to get you the best price.
*Not available in all areas; services vary by location.
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5. The Internet
INTERNET
I’ll give more buyers access to your listing.
For today’s buyers, the Internet is the number one place to search for homes.
• 0 times more buyers find the home they purchase online than in newspapers*
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• hree of every four online shoppers see at least one home in person*
T
• ow that 88% of all buyers search the Internet, newspapers are no longer the favorite
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source for listings*
YOU SHOULD KNOW
Our unique strategy takes full advantage of the Internet, because it’s now the most important way
to help potential buyers find your home.
*2011 National Association of REALTORS® Profile of Home Buyers and Sellers.
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6. The Strategy
INTERNET
We’ll create more traffic to your listing.
Weichert.com is among the top 3 real estate broker sites nationally.*
SEARCH ENGINES
When buyers search for real estate sites online using the most
popular search engines, including Google, Yahoo, Bing and AOL,
our online marketing featuring nearly 1 million search terms
directs them to weichert.com.
LISTING PARTNERS
Your home will automatically appear on many of the popular local and national websites where buyers search for real estate listings.
YOU SHOULD KNOW
I will use highly visible real estate sites, including weichert.com, to expose your home to millions of potential buyers.
*Experian Hitwise December 2011.
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7. Your Visibility
INTERNET
We’ll feature your home at its best online.
• y helping buyers save, manage and share search results, myWeichert on our site will bring them
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back to your home
• uyers looking for a home like yours automatically receive an e-mail when we put your listing online
B
•
iPhone app and mobile site make searching for your listing easy no matter where buyers are
YOU SHOULD KNOW
No one does more to present your home to the right online buyers.
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8. Our Solution
INTERNET
We capture more buyers.
No other real estate company wins over online shoppers by speaking to them directly.
Customer finds your home online Customer speaks with our Contact Center Contact Center immediately transfers Sales Associate sets up appointment
by calling 1-800-USA-SOLD or submitting calls to a local Weichert Sales Associate and shows your home
a web request
Unique contact center turns many more browsers into buyers than the industry average:
• taffed by knowledgeable service specialists who qualify serious prospects 7 days a week
S
• e know Internet users demand instant gratification so, while other real estate companies
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may take hours to respond, we respond in minutes
• cheduled follow-up reminds buyers of your home’s availability
S
YOU SHOULD KNOW
All qualified buyers are instantly connected to a local Sales Associate like me.
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9. Our Name
MARKETING
Weichert will interest more buyers in your home.
®
Weichert has established a track record for attracting buyers in the area by using print media, radio and
outdoor advertising as well as our highly recognizable signs.
• 3% of all buyers find yard signs useful
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when searching for a home*
• ore than half of all calls to Weichert offices
M
are in response to a yard sign**
• eichert advertises home listings in
W
hundreds of different publications
YOU SHOULD KNOW
Because we have such a prominent local presence, active buyers quickly realize that Weichert
is their most dependable source of homes.
*2011 National Association of REALTORS® Profile of Home Buyers and Sellers. **Private study conducted by Weichert, Realtors.
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10. Your News
MARKETING
We customize our marketing to alert local buyers directly.
The typical distance most homebuyers move is just 12 miles from their current address.*
Just Listed You are invited to an Open House!
“I’d like to tell you why now
is a great time to buy.” 31 Crooked Tree Lane, Princeton NJ
Beatrice Bloom
Office: 609-921-1900
Cell: 609-577-2989
Please join me at this Open House
Direct Mail Campaign Call me today for anything you would like to know about this home.
Beatrice Bloom
Sales Representative
Princeton
• he Weichert direct mail program sends out millions of
T Office: 609-921-1900
Cell: 609-577-2989
bbloom@weichert.com
postcards a year www.BeatriceBloom.com
Email Campaign
• ttractive email campaigns keep local buyers informed
A
YOU SHOULD KNOW
Our attention-getting mailings, along with our neighborhood calling, target neighborhoods that
are proven sources of buyers for homes in your local area.
*2011 National Association of REALTORS® Profile of Home Buyers and Sellers.
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11. My Connection
MARKETING
I’ll tap into transferees nationally and internationally.
Our relocation firm consistently sends us people relocating for their work who need to buy a home right away.
• mong the world’s leading corporate relocation
A
companies with offices around the US and in London,
Toronto, Calgary, and Hong Kong
• o other privately-owned real estate company in America
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works with as many buyers relocating to new areas
• erving 375* of the world’s leading and most
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respected corporations, including several Fortune 500
companies, who regularly relocate anywhere between
several hundred and several thousand employees
each year
YOU SHOULD KNOW
Transferees not only need to buy a new home quickly, but they typically qualify for
company benefits that make it easier to purchase a home.
*As of 5/12.
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12. Our Program
OPEN HOUSES
We attract countless homebuyers to Open Houses.
We are the undisputed industry leader with the strongest commitment to an extensive Open House Program.
• 3% of homebuyers visit at least one Open House*
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• out of every 3 Weichert Open Houses leads directly to a sale*
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YOU SHOULD KNOW
Last year, nearly one million potential buyers visited Weichert Open Houses.*
*Based on a private study conducted by Weichert, Realtors®.
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13. Our Program
OPEN HOUSES
Our Open Houses lead more directly to success.
BEFORE, I WILL:
• Display a minimum of 8 directional signs*
• Promote your Open House on real estate websites
• Feature your home with driving directions on weichert.com
•
Use highly recognizable local publications to attract
the most buyers
• Invite people in your area
DURING, I WILL:
• egister all guests
R
• Sell your home’s benefits as I escort guests through the property
• dvertise your home’s affordability through Weichert
A
Gold® Services**
AFTER, I WILL:
• ollow up with all prospects
F
• nswer questions, gauge interest and arrange for private visits
A
• Contact you frequently with feedback
YOU SHOULD KNOW
My commitment to your Open House will result in the proactive personal service necessary to attract and win over buyers.
*Where permitted by municipality. **Not available in all areas; services vary by location.
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14. Our Presence
No one puts more into the sources buyers use most.
INTERNET LOCAL MARKETING
• eichert® has over 4.5 million visits a month,
W • eichert’s yellow signs are among the most
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150,000 visits a day.* recognizable in real estate.
• early 1 million search terms attract users to our site.
N • eichert’s direct mail program sends out
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• eichert.com is one of the top 3 real estate broker
W millions of postcards a year.
websites nationally.**
THE WEICHERT NAME
OPEN HOUSES
• eichert serves thousands of customers annually
W
• eichert’s Open House Program is the industry leader.
W in 33 states plus Washington D.C.
• ast year, nearly one million potential buyers visited a
L • ore than 21,000 transferees a year can
M
Weichert Open House.*** be referred by agents of Weichert Relocation
Resources Inc.®, one of the world’s largest
companies of its kind.
YOU SHOULD KNOW
Only Weichert does so much to leverage each of the best sources of buyers for your home.
*Google Analytics. ** Experian Hitwise December 2011 ***Private study conducted by Weichert, Realtors®.
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15. Our Source
GOLD SERVICES
The ease of solutions to all your real estate needs in one place.
Weichert Gold Services
®
one stop, many solutions Mortgages, insurance, home warranties,
moving and related home services.
Mortgages
• Quick buyer pre-approvals
• roviding personalized service 7 days a week
P
• Among the nation’s top 50 lenders*
• Hundreds of mortgage options
Homeowners Insurance Title Insurance**
• xcellent coverage at competitive rates
E • e order title immediately to avoid costly delays
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• e offer solutions for home, auto and life insurance in one place
W • ur Title Officers examine the completed search
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• ave money by adding auto to your homeowners insurance
S • asy process for on time and worry-free closing
E
Weichert Home Protection Plan Weichert Home Connections
• Covers the performance of operating systems • Moving consultation
• Covers specified major appliances in the home • Online utility and service connections
YOU SHOULD KNOW
To help ensure a smooth closing for you, we can pre-screen potential buyers at no cost to certify they can purchase your home.
*“Inside Mortgage Finance,” based upon sales to Fannie Mae in the first quarter of 2012. **Not available in CT.
Subject to qualified buyers. Mortgage products and interest rates are subject to change. As of June 2012, Company NMLS # 2731. Mortgage Access Corp. d/b/a Weichert Financial Services, Executive Offices, 225 Littleton Road, Morris Plains, NJ 07950. 1-800-829-CASH. Licensed by the NJ Dept of Banking and Insurance. Licensed Mortgage Banker with the State Dept of Banking in NY and CT. Licensed
by the Pennsylvania Department of Banking, Mortgage Lender 21042. Licensed Lender in DE, MD, DC. Licensed by the Virginia State Corporation Commission, License #MC297. For more additional licensing states, visit http://www.weichertfinancial.com/legal/goldservices.asp. Weichert Financial Services arranges loans with third-party providers. Equal Housing Lender. Each WEICHERT® franchised office is
independently owned and operated. Weichert® is a federally registered trademark owned by Weichert Co. All other trademarks are the property of their respective owners. REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.
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16. The Opportunity
GOLD SERVICES
I’ll highlight your home’s affordability.
Weichert® customers work with our financial experts to determine a monthly payment they’re comfortable with,
so they know they can afford your home.
Loan Program Loan Interest Monthly
Points
Amount Rate / APR Payment
Let’s explore the affordability of
30 year-fixed Jumbo $660,000 3.875 % / 3.974 % 0.00000 $3,104
5/1 ARM Jumbo $660,000 2.750 % / 2.843 % 0.00000 $2,694
Based on a house price of $825,000
FHA Jumbo $796,125 3.750 % / 3.849 % 0.00000 $3,687
Allow us to help you find the perfect financing option for you.
Beatrice Bloom Financing available through:
Sales Representative Brian David McDaniel
Princeton 421 Route 206 South
Office: 609-921-1900 Hillsborough NJ, 08844
Cell: 609-577-2989 Phone: 717-265-4141
bbloom@weichert.com NMLSID: 143211
www.BeatriceBloom.com
YOU SHOULD KNOW
The Weichert Gold® Services* Manager on my team offers hundreds of financing options to help qualified buyers afford your home.
*Not available in all areas.
Mortgage Access Corp. d/b/a Weichert Financial Services, Executive Offices, 225 Littleton Road, Morris Plains, NJ 07950. 1-800-829-CASH. NMLS Company ID: 2731. Licensed by the NJ Dept of Banking and Insurance. Licensed Mortgage Banker with the State Dept of Banking in NY and CT. Licensed by the Pennsylvania Department of
Banking, Mortgage Lender 21042. Licensed Lender in AK, AR, DE, MD, D.C., GA, ME, MI, MN, WI, IA, IL, IN, LA, VT, FL, WV, RI, NC, ID, MS, NE, WY, OK,TN, WA. Licensed by the Virginia State Corporation Commission, License #MC297. Licensed Mortgage Lender in the Commonwealth of Massachusetts. License #ML1713, Certificate
#43155. Certificate of Authority to transact business in CO, SC. Registered Mortgage Lender in TX. Licensed with the Financial Institutions Division in New Mexico, License # 01297. Licensed by the Department of Corporations under the California Residential Mortgage Lending Act. Licensed Mortgage Broker and Lender Ohio. Licensed Loan
Broker and Lender Rhode Island. Kansas Licensed Mortgage Company, License #MC.0001229. Licensed by the New Hampshire Banking Department, License # 8714-MB. Licensed Oregon Mortgage Lender License #ML2528. Weichert Financial Services arranges loans with third-party providers. Equal Housing Lender.
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17. One Aim
PRICING
Determining your best asking price.
Our unique method goes beyond the traditional assessment of comparable home prices
by anticipating changing market conditions in your area.
YOU SHOULD KNOW
Only the Weichert Price Trend Analysis* projects local trends to help you sell for the best price as quickly as possible.
*A Price Trend Analysis is not an appraisal and should not be considered to be the equivalent of an appraisal.
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18. Your Specialist
NEIGHBORHOOD SPECIALIST
I know the local market thoroughly.
By staying in constant contact every week until your home is sold, I can help you:
• nderstand current market conditions and pricing trends in your neighborhood
U
• Keep track of the inventory of comparable local homes
• Analyze feedback from prospective buyers
• Negotiate the best sale price the current market will bear
YOU SHOULD KNOW
I will commit all my skills as a Neighborhood Specialist to sell your home for the best price possible.
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19. Your Specialist
NEIGHBORHOOD SPECIALIST
I’ll serve your needs personally.
89% of all buyers trust a local Sales Associate to help find their next home.*
Professional Experience
Chase Manhattan Bank, Vice President, Emerging Markets Bond Trading 1984 - 1995
Listed and Sold over $130,000,000 since 2002 from condos to mansions in the Greater Princeton Area
Top Agent in Princeton since 2005
Top Weichert, Reators Agent
Member of Mercer County Top Producers Association
Personalized Listing Presentation
Buyer and Seller agent representation
Deep internet presence including social media
Areas of Expertise
Princeton Residential Specialist
Littlebrook School Area Specialist
Awards
Circle Of Excellence:
- Bronze: 2003, 2006
Beatrice Bloom - Silver: 2004, 2009
- Gold: 2005, 2007, 2008, 2010, 2011
Sales Representative
Princeton Community Involvement
Office: 609-921-1900 PTO President - Littlebrook School 2004-2006
20 year NJ resident
Cell: 609-577-2989 Community Volunteer
bbloom@weichert.com
www.BeatriceBloom.com Education
BS in Computing Science and Accounting, Texas A M - 1984
MBA in Finance and International Business, NYU Stern School of Business - 1993
Personal Background
Fluent in French and Spanish
4.0 Tennis player
Three teenagers in Princeton High School
YOU SHOULD KNOW
My experience, backed by Weichert’s industry-leading training program, has prepared me to handle any
obstacles to the completion of your sale.
* 2011 National Association of REALTORS® Profile of Home Buyers and Sellers.
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20. Your Resource
NEIGHBORHOOD SPECIALIST
I handle problems from contract to closing.
Selling a home is a complicated process.
YOU SHOULD KNOW
A surprising amount of my efforts and expertise come into play between your signed offer and your closing.
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21. Your Process
NEIGHBORHOOD SPECIALIST
I’ll guide you every step of the way.
1 2 3 4
Initial Visit Marketing Plan Price Evaluation Recommendations
Your Weichert Sales Associate Your Weichert Sales Associate Your Weichert Sales Associate Your Weichert Sales Associate
gets acquainted with you and presents a customized plan, uses the unique Weichert Price may suggest simple ways to make
your home in order to create a along with marketing pieces Trend Analysis* in order to your home more marketable and
plan for selling your home. that will showcase your home help you set a price based on attract a better price.
to buyers. a complete understanding of
the local market.
5 6 7 8
Listing Agreement Weichert Gold® Home Protection Plan “For Sale” Sign
Upon signing, you supply copies Services** The benefits of providing insurance Weichert’s highly visible and
of your deed, survey and the Your Weichert Sales Associate coverage as an incentive to buyers for recognizable sign on your property
title policy, if available, to your partners with our home financing repair or replacement of your home’s is an important tool buyers
Weichert Sales Associate. expert and explains how together operating systems and appliances are frequently use to find a home.
they make the transition to your explained to you.
next home easier.
Continued on next page
*A Price Trend Analysis is not an appraisal and should not be considered to be the equivalent of an appraisal. **Not available in all areas; services vary by location.
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22. Your Process
NEIGHBORHOOD SPECIALIST
I’ll guide you every step of the way.
9 10 11 12
Multiple Listing Internet Marketing Weichert.com Weichert Caravan
Service(s) Weichert bids on nearly a Through our state-of-the-art Associates from your Sales Associate’s
Your property is entered into million search terms to drive contact center, online buyers office drive to your home together to
the MLS system for wide buyers to our website making interested in your home can preview it so they can recommend it
exposure to real estate brokers your home easy to find. We immediately connect to a to the buyers they represent. Other
and their customers. also place your listing on many Weichert Sales Associate who Weichert offices are also welcome.
popular real estate websites. can answer questions and call
me to arrange an appointment.
13 14 15 16
Broker Open House Marketing “Just Listed” Cards Open House
Your home is showcased Your Weichert Sales Associate As soon as your home is listed, 1 of every 3 Weichert Open Houses
for Sales Associates from targets your most likely buyers your Weichert Sales Associate leads to a sale*. That’s because we
nearby Weichert offices and and reaches them through a sends potential buyers a direct follow a multi-step program beginning
other real estate brokers in combination of direct mail, mail card that lets them know with invitations sent by mail and email
the area. email and newspaper listings. your home is available. and ending with follow-up by phone
within 24 hours.
Continued on next page
*Based on a private study conducted by Weichert, Realtors®.
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23. Your Process
NEIGHBORHOOD SPECIALIST
I’ll guide you every step of the way.
17 18 19 20
Financing Sheet Interoffice Referrals Weichert Relocation Mortgage
A customized handout lists Our local Weichert office Resources, Inc. Pre-Approval
multiple financing options to receives referrals of potential Your Weichert Sales Associate Weichert Financial Services*
show buyers how affordably buyers for your home through notifies our relocation division whose can give prospective buyers
your home can fit into their Weichert’s powerful network of corporate clients relocating into your a mortgage pre-approval so
monthly budget. sales offices across the nation. area can then view your home. you can have confidence in
their ability to complete a
purchase of your home.
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In-house Promotion Follow-up Feedback Home Purchase Relocation Assistance
Your home’s listing is Your Weichert Sales Associate Your Weichert Sales Associate If you are leaving the area, your
reviewed at weekly Weichert regularly reports to you on progress explains how Weichert Gold® Weichert Sales Associate makes
office meetings to promote and conveys responses from Services can ease your way with the connection for you, either to
more showings. prospective buyers and brokers financing, homeowners insurance, the local Weichert office in that
who have seen your home. title insurance and home connections area or to Weichert Relocation
like utilities or a security system. Resources, Inc®.
Continued on next page
*Not available in all areas; services vary by location.
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24. Your Process
NEIGHBORHOOD SPECIALIST
I’ll guide you every step of the way.
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Periodic Review Manager’s Review Offer Made Agreement
As part of the sales process, The Sales Manager of your Weichert Your Weichert Sales Associate Working through your Weichert
your Weichert Sales Associate Sales Associate’s office reviews the advises you of all offers and Sales Associate, you and the buyers
continues to analyze local market status of your home sale. helps you negotiate any agree on price and terms, including
activity and make recommendations counteroffers you may make. a closing/settlement date.
about fine-tuning the marketing and
pricing of your home.
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Contract of Sale Inspections and Mortgage Closing/Settlement
Initial deposit is placed in a Follow-up Commitment Adjustments are made for
trust account. In some states, Your Weichert Sales Associate You receive confirmation from miscellaneous items (taxes,
an attorney review is customary. keeps you up-to-date on your Weichert Sales Associate. utility fees, etc.) You are
pre-closing inspections and Closing/settlement date and paid and give the buyer
negotiates all issues to bring location are confirmed. title (or deed) and keys.
your sale to final
closing/settlement.
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25. The Sale
I look forward to your success.
thank you for inviting me in. I promise to bring results.
YOU SHOULD KNOW
You and I have one goal: to get you the best price and terms for your home as quickly and smoothly as possible.
Each WEICHERT® franchised office is independently owned and operated. Weichert® is a federally registered trademark owned by Weichert Co. All other trademarks are the property of their respective owners.
­­
REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.
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