The document summarizes the services and benefits offered by Century 21 Grant Realty of Florida, including its global network of over 8,000 offices and 143,000 agents, national advertising campaigns, targeted marketing strategies, proprietary technology and tools to attract buyers and sell homes, and commitment to quality service.

1. CENTURY 21 Grant Realty of Florida, Inc. Brent Laugesen Clearwater Beach Specialist

2. Century 21 Value Proposition We are a strong, vibrant and global real estate family. We strive every day to deliver unsurpassed market intelligence and insights, and use our strengths to help you successfully buy and sell real estate. We embrace your goals and are committed to achieving them. Our network is your edge: 56 countries, 8,000 offices and 143,000 agents strong. CENTURY 21: The Gold Standard. Brent Laugesen Clearwater Beach Specialist

4. Our History 8,000 Offices Worldwide 143,000 Sales Associates 56 Countries 1971 2007 1974 1983 1989 1998 2002 2006 First CENTURY 21 Office Opens in California First CENTURY 21 International Office Opens in Canada CENTURY 21 Expands to Japan CENTURY 21 Expands to Mexico CENTURY 21 Expands to China CENTURY 21 Expands to Asia Pacific CENTURY 21 Expands to Russia 10 Countries 20 Countries 40 Countries 2 Countries 5 Countries

5. What do consumers think? CENTURY 21 has the highest brand awareness level when compared to any other real estate organization surveyed. First in consumers’ minds . CENTURY 21 is the real estate organization consumers think of FIRST! 2006 Millward Brown Study Let me show you why…

6. Best Trained Agents. Period. Unsurpassed training for today’s real estate market.

7. CENTURY 21 ® National Advertising Multi-million dollar national advertising campaigns Print, television and radio Targeted advertising for Specialty Markets Networking and Social websites

8. CENTURY 21 ® National Advertising National advertising invests heavily in national TV commercials during the most watched news, entertainment and sports programs

9. Advertising in the Hispanic Market Hispanic Market: Fastest growing ethnic market $35.5M US Hispanics $452 Billion in purchasing power Targeted Marketing: Español/Spanish section of century21.com Advertise in Spanish on Yahoo! Español and Starmedia.com

10. CENTURY 21 ® Specialty Markets

11. Additional Real Estate Services Being a part of the Century 21 system offers a full suite of real estate products and services to our clients and customers . We will help reduce the anxiety and apprehension of your home selling process and simplify your move, offering services to you that will provide convenience and savings as well as offer peace of mind.

12. Property Marketing Solutions

13. 2008 Internet Buyer Profile 92% of Internet buyers found their agent on a web site. 86% of internet buyers started using the Internet as part of the process BEFORE they started looking for a specific home. Internet buyers spent an average of 4.8 weeks doing research before contacting an agent; traditional buyers only 1.7 weeks. Internet buyers bought a home on average after spending 2.2 weeks looking for a home with an agent; traditional buyers spent an average of 7.1 weeks. The approximate distance between previous residence and new residence for internet buyers was 242 miles; traditional buyers 25 miles. 69% of buyers said response time was extremely important. 83% of those buyers chose email as their favored communication method with an agent. 42% of homebuyers first found out about the home they purchased through a real estate agent. 88% of homebuyers used a real estate professional in their home purchase.

14. Home Buyers Nearly 3 out of 4 home buyers use the Internet as a tool when searching for a home* 83% of recent home buyers found photos “very useful”* 60% said the same about virtual tours* There are 151 million users of the Internet in the USA 24% of home buyers first learned about the home they purchased using the Internet 86% of first time home buyers used the internet as an information source in the home buying process * 2006 NAR Profile of Home Buyers and Sellers

15. What is the implication? Where Buyer First Learned About the Home They Purchased The Internet should be leveraged to attract more buyers Real Estate Agent Internet Yard Sign

16. #1 Branded Real Estate Website Century21.com Century21.com is a consumer’s home buying and selling information gateway The easy to navigate menu bar allows consumers to identify exactly what they’re looking for The site serves as a real estate resource library for consumers Property Search Consumers use satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria Aerial views allow users to explore the property yard, street and neighborhood The Century21.com web site averages more than 2 million visits per month

17. Your Listing on Century21.com Up to 20 listing Photos can be included Detailed property descriptions (English and Spanish) Floor Plans Slide Show Virtual Tours Open House schedule CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes

18. Century21.com Marketing Tools that help us Sell Your Property Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Room Planner Interactive tool lets you design virtual room layouts Neighborhood Profiles Important information about this and other neighborhoods Mortgage Mortgage calculator and financing information Slide Show

19. A custom Slide Show to Showcase Your Property This is what the consumer sees on Century21.com Slide Shows are automatically created when you have 6 or more photos of the property 98% of prospective Buyers feel property photos are useful in their home search* * 2006 NAR Profile of Home Buyers and Sellers

20. Century21espanol.com Award-winning Spanish-language site markets to Hispanic Community

21. International Presence with local expertise International Reach Local presence world-wide presence 30+ years in Pinellas Top Century 21 Florida Broker Highly respected Excellent reputation 40+ agents with an average of 10 years experience National Assoc. of Realtors Certified Residential Brokers Over 1 billion in sales! s

22. Giving Back To The Community To Date CENTURY 21 Has Raised Over $91,000,000 For Easter Seals 1979 2008 1984 1989 1994 1999 2004 Easter Seals Selected As Primary Charity $6,000,000 Raised In The First 5 Years $20,000,000 Raised In The First 10 Years $47,000,000 Raised In The First 15 Years $62,000,000 Raised In The First 20 Years $76,000,000 Raised In The First 25 Years

23. Targeted Local Marketing Open Houses – Actively promote open house showings for Brokers and Buyers Direct Mail – Just Listed cards, Open House cards and other Farming mailings E-Greetings – Online greeting cards directed to potential buyers Local Advertising – Television, newspaper and local magazine MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers Internet – Century21.com allows internet users to get information and photos of your home

24. Real Estate Search Engines

25. Why are multiple photos important? Attract buyer interest – Photos are the most important feature when buyers search for homes online¹. Stand out and get more exposure – Listings with multiple photos are more visible to real estate consumers searching online. Generate more click-throughs – Realtor.com “Showcased homes” are clicked 3 times more often². Let’s take a look…

26. Realtor.com Showcased Listing

27. Virtual Tours Did you know that virtual tours generate 40% more traffic than those with only still photos?

28. The CENTURY 21 Lead Router Product 1. Consumer Inquires Online LeadRouter Process 2. LeadRouter Finds Agent by Cell Phone 4. Software Requires Agent Accountability 5. Managers and Brokerage Monitor All Leads 3. Agent Contacts Lead from Anywhere “ 69% of buyers said response time was extremely important.”

29. Every offer will come with a pre-approved buyer Brings mortgages to close on time Best Response - Will contact you with a decision in 3 hours, or pay you $250 Best Service – Will meet your closing date, or reduce your interest rate by 1/8 of one percent Financing provided by Cendant Mortgage, 3000 Leadenhall Road, Mt. Laurel, NJ 08054. Please note: Not authorized to lend in the following states: Massachusetts and Virginia. Arizona Residential Mortgage Licensee #BK BR 0102845; Licensed by the Department of Corporations under the California Residential Mortgage Lending Act, Georgia Residential Mortgage Licensee; Illinois Residential Mortgage Licensee; Minnesota - This is not an offer to enter an interest rate lock-in agreement.; New Hampshire First Mortgage Banker #5625-MB & Second Mortgage Home Lender #5626-MHL; Licensed by the N.J. Department of Banking and Insurance; Licensed Mortgage Banker - NYS Banking Department; Licensed First Mortgage Banker and Secondary Mortgage Lender by Pennsylvania Department of Banking; Rhode Island Licensed Lender. Century 21 Mortgage is an Equal Housing Lender. Each CENTURY 21 real estate office is independently owned and operated. Best Price Details - A customer must provide a complete, system generated Good Faith Estimate, listing a specific lender's name, that is dated the same day as the rate quoted by us. If such Good Faith Estimate indicates an equivalent or lower interest rate and closing costs package, for the same loan program that is offered by us and we have verified the accuracy of the rate and fees listed then we will have the option of beating that lender's total loan costs by $100 or paying the customer $500 ($750 for properties located in California) when they close with that lender and provide us with a copy of the signed Note and Final HUD-1 Settlement Statement. Best Response Details- To be eligible for this guarantee you must submit accurate and complete pre-approval or application information online between 8:30 a.m.- 6:30 p.m. Monday through Friday and 8:30 a.m. - 2:00 p.m. Saturday and Sunday Eastern Time. Cendant Mortgage is not responsible for system failures that prevent your submission from reaching us. Best Service Details- We guarantee your closing date - We will meet your requested closing date, or we will reduce your interest rate by 1/8 of one percent for the life of your loan. Approved, conventional, purchase loans only. Financing Solutions

30. We invest in ListingBook for you. The Ultimate Online Solution for Real Estate Agents and Their Clients Listingbook™ is an MLS-wide online service that connects agents and their clients through an integrated platform of client management, sales productivity and direct marketing tools. Designed to complement our MLS system, Listingbook™ automates, tracks and analyzes client activities in an agent-managed, real time environment that encourages collaboration and communication. An Intelligent Virtual Assistant working 24/7 for agents, Listingbook™ saves agents and their clients time, agents are more knowledgeable, speeds the sale and results in more satisfied buyers & sellers, creating clients for life. For Buyers Conducts instant property searches Obtains personalized service from agents Communicates instantly with agents For Sellers Compares area sales in their neighborhoods Obtains showing feedback from their agents Receives monthly summaries from agents PLUS Daily Property reports!

31. We are Committed to Quality Service We strive to provide outstanding service to our clients Clients are invited to complete and return a Quality Service Survey and return it to our independent 3 rd party research group Consistent monitoring of service in order to assure highest and best quality.

32. We invest in View My Listing. ViewMyListing.com is an advanced web based application. ViewMyListing.com allows sellers to communicate online with their sales associate and the real estate company, view market statistics, request a face to face appointment with their sales associate, and even request a price evaluation! The Seller Module will provide the seller the ability to: View activity on their listing Review showing feedback results Email the listing agent Email the real estate office Request an appointment Request a listing price evaluation View market conditions All the information is presented to the seller via a secure login procedure. In a service based industry where the timely transfer of information is critical, ViewMyListing.com real estate software provides the necessary links between all parties. Service is about communication -- every step of the way!

33. The Value 84% of sellers used a broker or agent to sell their home 81% of sellers used an agent that provided a broad range on services and managed most aspects of the sales transaction. 74% of sellers placed their home on the Internet with the assistance of a real estate agent My mission statement “ I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”. The value and importance of real estate professionals has not changed!

34. Century 21 versus Remax Century 21 is viewed 40X more than Remax!

35. Our Local Competitors can’t come close to the CENTURY 21 name century 21 VS. coldwell banker century 21 35,500,000 coldwell banker 17,500,000 Total Pages Searched:53,000,000 GoogleBattle winner is century 21 century 21 VS. keller williams century 21 35,500,000 keller williams 5,420,000 Total Pages Searched:40,920,000 GoogleBattle winner is century 21 century 21 VS. realty executives century 21 35,500,000 realty executives 1,880,000 Total Pages Searched:37,380,000 GoogleBattle winner is century 21 century 21 VS. smith and associates century 21 35,500,000 smith and associates 1,730,000 Total Pages Searched:37,230,000 GoogleBattle winner is century 21 century 21 VS. buyowner century 21 35,500,000 buyowner 182,000 Total Pages Searched:35,682,000 GoogleBattle winner is century 21 century 21 grant VS. century 21 real estate champions century 21 grant 1,480,000 century 21 real estate champions 75,500 Total Pages Searched:1,555,500 GoogleBattle winner is century 21 grant

36. National Advertising

37. Grant Realty – A name you can trust! Established 1974 Visual tours Dominant yellow page ad Showcased listings New Century Title on site SureClose – 24 hr access for buyers and sellers during the contract/closing period. ViewMyListing online service – sellers view all marketing on their property 24/7. Exclusive to us. Century 21 Mortgage – available 7 days a week Professional and knowledgeable Experienced, marketing specialists, respected! Brent Laugesen 727-735-1510 [email_address]

38. Seller Service Pledge – My Personal Commitment to Quality 21 points of differentiation Commitment to service Agreement between you, the seller and my CENTURY 21 ® office.

39. Is there any reason why we can’t sell your property?

40. Competitive Market Analysis Establishing the perfect price for your home! Your Market Analysis will include: Recent Sales includes Short Sales Current Listings Under Contract Expired Listings How do you stack up against the competition? What will help your property sell faster? How much will you have after closing?

41. One Stop Shop Concept My Goal in working with you is to: Reduce the anxiety and apprehension of your home selling process Simplify your move Provide convenience and savings Extend additional value of quality services Offer peace of mind

42. The CENTURY 21 ® Connections sm Program The power of the CENTURY 21 Connections SM Program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience.

43. C21 Connections sm Programs The largest inspection service company in the US. One-stop solution to over 50 different inspection types – from radon to termites.

44. CENTURY 21 ® Home Protection Plan ® Statistics from NAR, show that home warranties help: sell homes for 2.2% higher increase odds of selling by 29% sell homes 15% faster reduce the possibility of post-sale litigation. Years 2 – 5 coverage for new home sales

45. Referral Services World’s largest referral network (based on the number of offices worldwide) brings you: More buyer opportunities for your property With over 8,000 offices and 143,000 sales associates worldwide CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe

46. The Century 21 System has the highest brand awareness level when compared to any other real estate organization surveyed. Over half of all those surveyed mentioned the CENTURY 21 brand! “ Please tell me which real estate agencies you have ever seen or heard of?” (Results are based on all brands mentioned regardless of order) The Power of the Brand Leader in Brand Awareness 1 Source: 2006 Ad Tracking Study. The survey results are based on 1202 telephone interviews (via computer assisted program) with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1202 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between March 6th - October 2nd, 2006 by Millward Brown, a leading global market research organization.