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How To Make


      Work For You
Profile   Connections         Recommendations Groups/Companies Grow Your Business
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© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
4.2 Billion
   searches on 
LinkedIn members 
     last year
    © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
The number of Fortune 100 
 companies using LinkedIn
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Businesses using 
    LinkedIn
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67%
Profile   Connections         Recommendations Groups/Companies Find Your Next Job!
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© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Today,
              It’s Not
Who You Know
Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Today,
                             It’s
Who Knows You
Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
© 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
will help you.

 © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Connections
               Where do you start?




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Connections
Start with people you know

Invite family, relatives, & friends to your network
Next, invite business contacts




  Profile   Connections         Recommendations Groups/Companies Grow Your Business
               © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Connections
Start with people you know
Invite family, relatives, and friends
Next, invite business contacts
Then, find those with whom you have worked
Next, find those with whom you have done 
      business  



 Profile   Connections         Recommendations Groups/Companies Grow Your Business
              © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Connections
Start with people you know
Invite family, relatives, and friends
Next, invite business contacts
Then, find those with whom you have worked
Next, find those with whom you have done 
            business  
Next, find those who work in your industry


 Profile   Connections         Recommendations Groups/Companies Grow Your Business
              © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Connections




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Endorsements




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Groups

  LinkedIn Groups should be a key element
      of your LinkedIn business strategy.




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Groups

   LinkedIn Groups enable you to reach and 
          engage potential customers.




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Groups
• Look for groups in your industry. If there isn’t 
  a group for your industry, create one!
• Alumni groups are powerful sources of 
  contacts, too.



  Profile   Connections         Recommendations Groups/Companies Grow Your Business
               © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Groups




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Groups




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Groups




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Groups




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Groups
• Joining Groups isn’t enough.
• Join the conversation!




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Groups




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Groups




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Companies




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Companies

  Are there companies you’d like to target?




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Companies

      LinkedIn allows you to easily find targets




Profile    Connections         Recommendations Groups/Companies Grow Your Business
              © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Companies
                                                         Mid‐sized software 
                                                         companies with 
                                                         employees in the 
                                                         Orlando area?



Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Companies




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Companies




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Companies




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Companies




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Find Leads!




Profile   Connections        Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Find Leads!
                                                       182 results

                             Keywords:
                           Construction
                               Disney
                               32751
                      All LinkedIn Members

Profile   Connections        Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Look for New Tools




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
New Tools




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Tools Added Often




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
One More Thing…




Profile   Connections         Recommendations Groups/Companies Grow Your Business
             © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
And Finally…
     Be sure to spend time on the 
                site to absorb what 
          you’ve seen today.

Call if you have any questions or if 
 you’d like to schedule a seminar.
 Profile   Connections         Recommendations Groups/Companies Grow Your Business
              © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
Thank You!
                  Ken Countess
                   407‐242‐4200

     kc@TheCountessGroup.com
   www.linkedin.com/in/kencountess
     www.TheCountessGroup.com

Profile   Connections     Recommendations Groups/Companies
                                                             Grow Your Business
                   © 2012 ‐ Ken Countess – 407‐242‐4200 –
                             All Rights Reserved
www.TheCountessGroup.com

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LinkedIn-for-Business-excerpt-for-slideshare-201212

  • 1. How To Make Work For You Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 3. 4.2 Billion searches on  LinkedIn members  last year © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 4. The number of Fortune 100  companies using LinkedIn © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 5. Businesses using  LinkedIn © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 6. 67% Profile Connections Recommendations Groups/Companies Find Your Next Job! © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 8. Today, It’s Not Who You Know Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 9. Today, It’s Who Knows You Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 11. will help you. © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 12. Connections Where do you start? Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 13. Connections Start with people you know Invite family, relatives, & friends to your network Next, invite business contacts Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 14. Connections Start with people you know Invite family, relatives, and friends Next, invite business contacts Then, find those with whom you have worked Next, find those with whom you have done  business   Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 15. Connections Start with people you know Invite family, relatives, and friends Next, invite business contacts Then, find those with whom you have worked Next, find those with whom you have done  business   Next, find those who work in your industry Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 16. Connections Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 17. Endorsements Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 18. Groups LinkedIn Groups should be a key element of your LinkedIn business strategy. Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 19. Groups LinkedIn Groups enable you to reach and  engage potential customers. Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 20. Groups • Look for groups in your industry. If there isn’t  a group for your industry, create one! • Alumni groups are powerful sources of  contacts, too. Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 21. Groups Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 22. Groups Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 23. Groups Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 24. Groups Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 25. Groups • Joining Groups isn’t enough. • Join the conversation! Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 26. Groups Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 27. Groups Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 28. Companies Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 29. Companies Are there companies you’d like to target? Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 30. Companies LinkedIn allows you to easily find targets Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 31. Companies Mid‐sized software  companies with  employees in the  Orlando area? Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 32. Companies Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 33. Companies Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 34. Companies Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 35. Companies Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 36. Find Leads! Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 37. Find Leads! 182 results Keywords: Construction Disney 32751 All LinkedIn Members Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 38. Look for New Tools Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 39. New Tools Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 40. Tools Added Often Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 41. One More Thing… Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 42. And Finally… Be sure to spend time on the  site to absorb what  you’ve seen today. Call if you have any questions or if  you’d like to schedule a seminar. Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved
  • 43. Thank You! Ken Countess 407‐242‐4200 kc@TheCountessGroup.com www.linkedin.com/in/kencountess www.TheCountessGroup.com Profile Connections Recommendations Groups/Companies Grow Your Business © 2012 ‐ Ken Countess – 407‐242‐4200 – All Rights Reserved