Denis Curtin TUG Webinar

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ENERGIZE YOUR JOB SEARCH
USING YOUR NEW LinkedIn PROFILE
Denis Curtin
2021
© Copyright 2021 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

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Number of LinkedIn Members from 1st Quarter 2009 – 3rd Quarter 2016
774 Million Members in 2021

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EMPLOYED
CONSULTANTS
JOB SEEKERS
LinkedIn is a registered trademark of the LinkedIn Corporation
Credit: https://towardsdatascience.com/
774 Million Members
Who should update their profile now?

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Why?
The Great Resignation of 2021
Millions of workers could say “I quit.”
774 Million Members

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Why?
9.2 Million Available Jobs in the US
U.S. Bureau of Labor Statistics, May 28, 2021
774 Million Members

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LinkedIn Do’s and Don’ts

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Picture and Headline Section
Don’t
Don’t
Always Have a Picture

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Be Aware of the Background
White

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Be Aware of the Background
Black

10
Wear Your Interview Outfit
Do

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Wear Your Interview Outfit
Don’t

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Do Not Use the Default Job Title

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Use a Robust Headline
Expanded
Headlines
Now
Available
To All
Members.
120 to 215
Characters
NEW!

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Don’t
Do
Choose a Background Image
Default

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Do
Name Pronunciation Audio Clips
NEW!
Name pronunciation can only be added using the mobile app.

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Create a Custom URL
Do

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Create a Custom URL
Do

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Create a Custom URL
Don’t
www.linkedin.com/in/lori-greiner-71995235
Don’t www.linkedin.com/in/mark-cuban-06a0755b

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Create a Custom URL
Do
www.linkedin.com/in/deniscurtin
Don't
www.linkedin.com/in/mark-cuban-6a0755b
www.linkedin.com/in/lori-greiner-71995235

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Create a Custom URL
Try
www.linkedin.com/in/marketingmanagershedenberg/

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Career Interests
Do
If You Are
Working
Let Recruiters Know You Are Seeking New Opportunities

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Career Interests
Click on Open to
Let Recruiters Know You Are Seeking New Opportunities

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Career Interests
Do
Add 5
Titles

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Career Interests
Do
Click on See all details

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Career Interests

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Career Interests
#OPENTOWORK Banner

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Career Interests
Stays
switched
on for
180 days
Was 90
days

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Use a Hashtag
Try
#ONO – Open to New Opportunities

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About Section
Career Summary From Your Resume
Portions of Your Elevator Speech
Tell Your Story
Now 2,600 characters
NEW!

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About Section Don’t
No About Section

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About Section Do
Do
xxxx
Adds Contact Info to the LinkedIn Mobile Version

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Create a Specialties Section
Good
Better

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Featured Section
Add Your Microsoft Word Resume
Upload to and Link from www.Slideshare.net

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Featured Section
Add Your Word Resume

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Add Media to Featured Section

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Experience Section
Everything From Your Resume and More
Add Bullets Dropped From Your Resume
Incorporate Your Industry’s Keywords
and Skills

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Experience Section
Further Amplify Your Achievements
Add Visual Media, Projects, Publications
Choose Your Company From The Dropdown
so Logo Is Visible Next To Company Name

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Experience Section
Omit Months
Use Action
Words
Don’t
Don’t

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Experience Section
Do

40
Experience Section
Do
Blank
Lines
Insert

41
Experience Section
Visual
Media
Insert

42
Accomplishments Section
Do

43
Honors & Awards Section
Do

44
Education Section
Select College from Dropdown Menu
Start with Highest Degree
If Recent include Graduation Year
Include More Details If You Like

45
Education Section
Do

46
Education Section
Do
Insert
Visual
Media

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Skills Section
List Your Key Skills First
Choose 50 Entries
Use Keywords from Specialties Section

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Skills Section
New Categories

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Skills Section
New Categories

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Skills Section
Pin
Your
Top 3
Skills

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Skills Section
Recruiters are Using Skills Filters

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LinkedIn Groups

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LinkedIn Groups
Send Personal Messages to Group Members
Unlimited Messages
(Was 20 message monthly limit)
NEW!
Do

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Follow Target Companies
Do
Recruiter
Screen

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Connect with Company Workers
Do
Recruiter
Screen

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Obtain More Training
Do

57
Obtain More Training
Do
Join for free at https://learning.linkedin.com/course-club

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LinkedIn Profile Goals
Solicit Recommendations (3 - 5)
Solicit Skills Endorsements (99+)
Error-Free Profile

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Ways To Increase
Your Digital Footprint
https://virtuallythereconsulting.com/your-digital-footprint/

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Public Profile Settings
Increase Your Digital Footprint
Do
Don’t

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Public Profile Settings
Do

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Have at Least 501 Connections (500+)
Invite Super Connectors (5000+ Connections)
Invite Recruiters Who Are LIONs
LinkedIn Open Networkers

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Join up to 100 LinkedIn Groups including:
819,126 Members
558,512 Members
Do
Do
Do 589,978 Members
853,676 Members
Try
1,203,719 Members
Do
Do
959,589 Members
Do
666,243 Members

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Include Your Custom LinkedIn URL on Your
• Resume
• Handbill
• Emails
• Networking Business Card

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Post Your Resume on
• CareerBuilder.com (3 Titles)
• Monster.com
• Indeed.com
• Other Job Boards

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New Things Coming
VIDEO COVER STORY - An orange ring appears around
your profile photo and a preview of your video story auto-
plays without sound. Clicking on your picture plays the full
30-second video in another pop-up window. You can only
record from the mobile app.
GENDER PRONOUNS - 70% of job seekers believe it is
important that recruiters and hiring managers know their
gender pronouns.
These features will be gradually rolled out and may not be available to you at this time.

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New Things Coming
VIDEO COVER
STORY
These features will be gradually rolled out and may not be available to you at this time.
GENDER
PRONOUNS

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70
Denis Curtin
WEBMASTER
www.JobSearchChicago.com
Denmarc@comcast.net

Denis Curtin TUG Webinar

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